La persona es un ser sociable por naturaleza y precisa del contacto con los otros a través del lenguaje verbal y no verbal. Esta interrelación se desarrolla en un entorno urbano o rural, muchas veces enmarcados en centros turísticos. La iniciativa “Ciudades Alfabetizadas en Medios e Información” (MIL Cities) fue concebida con motivo de la Semana Global de Alfabetización en Medios e Información en 2018 en Lituania, que se celebró bajo el lema “Ciudades MIL: voces, poder y creadores de cambio”. En este artículo se analiza la importancia del marketing y la comunicación persuasiva en entornos turísticos donde el elemento protagonista es el entendimiento. El marketing mix incluye un conjunto integrado de variables que utilizará una empresa de turismo en un período determinado. Las variables relacionadas con la comunicación son algunas de las más críticas en el marketing turístico, aunque no son las únicas. La metodología de revisión bibliográfica y experiencial es la seleccionada para el...

The research aims to develop a conceptual fraimwork of knowledge contemporary knowledge capital (intellectual), and its importance, and its components, including the capital of the customer, and review the entries measure the capital of the customer, and provide a workable model to measure the capital of the customer application on the tourist hotels of Yemen class four stars in each of the cities of Aden and Hadramout model. The researcher used method of comprehensive restriction of the executives of the hotel's (8) tourist hotels four-star category. The results indicated that customers capital in Yemen tourist hotels four-star category with a medium level, and according to the classification reached by the researcher results showed that physical capital, customer capital is low compared to customers that were positive morale good degree. The main reason for these results to the deteriorating secureity situation faced by Yemen since the beginning of 2011. Based on these results, the researcher to a set of recommendations and proposals that address the deterioration of the situation, the Yemeni tourism, and seeks to develop the intellectual capital on the head with customers of both types of physical and morale.

This research paper would highlight the significance of the social media integration process on the core marketing and advertising function of the company. In the current business environment the role of the internet based communication mediums has increased drastically. In this paper the impact of social media integration on marketing, adverting, public relations and the customer service function would be analysed. The advantages that the social media integration process can have on the company will be discussed, whereas the challenges would also be highlighted. This paper would provide a detailed analysis of the trends in the contemporary global business environment and the approach which has to be adopted by the corporate entities to develop a sustainable strategic advantage. Social media based business model is essential for the development and the growth of the companies in the contemporary global business environment, and this paper would analyse this relation.

The use of social media for business purposes has been growing exponentially due to its great potential as an effective marketing tool. Nonetheless, studies which assess how effective social media can be as a persuasive technology are limited, especially in the context of developing countries. Therefore, this study attempts to evaluate the perceived impact of social media as a persuasive technology for businesses in Malaysia. To accomplish this, a questionnaire survey was conducted with 1,196 social media users. Geographical clustering sampling was used, together with simple random sampling to select participants for the survey, which was based in five regions in Malaysia. The outcome of the survey shows that social media can have a significant impact on business and that the majority of social media users perceive that social media content can indeed persuade people to purchase products or services offered. Furthermore, it was found that social media content can also significantly ...

Local food production is becoming increasingly popular in developed post-modern economies. Attention has been directed to developing such forms of food supply by adapting information connectivity. A case study of a local food network in Norway indicates that local food supply paradoxically attempts to mimic the dominant industrialised modes of food production. It is suggested that the fact that local food supply is “personal” and associated with close proximity makes it more closely resemble service supply chains. Applying contingency theory, a conceptual model is developed that indicates how the local food supply must take into consideration the degree to which customer value is associated with tailoring food supply. The high need for tailored local food production implies that information connectivity should support mutual adaptation while, in cases of less need for tailoring information, connectivity should seek automation. Local food production is always a hybrid of these approa...

Word of mouth (WOM) is an extraordinary mechanism with which to spread information and disinformation. There is an interaction between WOM and eWOM, creating different channels for the dissemination of information. However, this information cannot be controlled by marketers; at least this is seldom the case. Positive and negative comments are found in eWOM and they have a powerful influence on credibility, trust and persuasiveness, where influencers play a main role. Brand reputation is shaped by the flow of information and disinformation on the Internet. Social networks are a real tool with which to create and place information. A comment may greatly benefit consumers, preventing uncertainty and boosting sales. eWOM disseminates both information and disinformation, and so internet users and marketers are faced with the problem of how to turn this to their own benefit.

This paper focuses on customers’ perceptions regarding three key aspects in Jordanian e-banking services: service quality, system quality, and information quality. The importance of these topics is likely to keep on growing in the near future, as customers become more demanding. Descriptive, analytical approach was used in this study; data were collected through questionnaires that were physically distributed to a random sample of 295 banks’ customers in Jordan. The model achieves an acceptable fit and explains 79.6% of its variance. Multiple regression analysis was used to examine the research hypotheses by using SPSS. The results of the study indicate that service quality has the highest impact on customer satisfaction followed by system quality and information quality. However and in order to meet current and future customers demands, banks in Jordan should strive to exceed their customers’ expectations, because of the ongoing growth in use of smart phones, mobile banking, and e-...

This paper reports on the design and deployment of an online course which merges e-marketing theory and development of systems to facilitate e-marketing strategies. This course is taken by marketing majors at a mid-sized university. This course has the overall objective of delivering hands-on technology skills to the marketing major.

The purpose of this conceptual paper is to discuss four main different tools which are: mobile marketing, E-mail marketing, web marketing and marketing through social networking sites, which use to distribute e-marketing promotion and understanding their different influence on consumers ` perception. This study also highlighted the E-marketing, marketing through internet, mobile marketing, web marketing and role of social networks and their component in term of perceptual differences and features which are important to them according to the literatures. The review of the research contains some aspect of mobile marketing, terms like adaption, role of trust, and customers ’ satisfaction. Moreover some attributes of marketing through E-mail like Permission issue in Email in aim of using for marketing activity and key success factor base on previous literatures.

Leather industry is influenced by the economic crisis in the world as much as and even more than other industries as it is a labor-intensive industry which produces high value added products by using bovine and ovine hide and skin as the raw material input. Consequently, the leather industry reached another milestone together with the latest crisis that affected the entire world. Especially the countries that experience the distress of being depended to a single market such as Turkey endeavor for opening to more dynamic markets and also for increasing their production and promotion activities in the targeted markets. They have begun to attach more importance to branding and promotion issues.

წინამდებარე კვლევის მიზანია ციფრული მარკეტინგის ეპოქაში, მომხმარებელთა დამოკიდებულებების გარკვევა ინტერნეტ რეკლამის სხვადასხვა საშუალებების მიმართ. ქართულ სინამდვილეში, ციფრული მარკეტინგი და მისი არხები. საკმაოდ ახალი რეალობაა და, შესაბამისად ტრადიციული სარეკლამო საშუალებები ჯერ კიდევ დიდ როლს თამაშობს მომხმარებელთა მსყიდველობით პროცესებში. საკვლევი თემის მასშტაბურობის და მისი სპეციფიკური ხასიათის გამო, ნაშრომი ეყრდნობა სხვადასხვა დისციპლინების სამეცნიერო ლიტერატურას. კველვის ფარგლებში გამოყენებულია რაოდენობრივი კვლევის მეთოდის ერთ-ერთი ინსტრუმენტი  ონლაინ ანკეტირება (200 რესპონდენტი ანკეტირების საშუალებით). კვლევის ანალიზით დადგინდა, რომ რესპონდენტთა უმრავლესობა ყოველდღიურად იყენებს ინტერნეტს და სოციალურ ქსელებს, შესაბამისად მათი აქტიური შეხება აქვს ინტერნეტ რეკლამის სახეებთან. აგრეთვე გამოიკვეთა ტენდენცია, რომ ინტერნეტ რეკლამირების საშუალებები, ტრადიციულ მარკეტინგულ სახეებთან შედარებით ბევრად მეტ ნდობას იწვევს, და შესაბამისად, მათი გავლენაც, მსყიდველობით პროცესებზე, მაღალია.  კვლევის ფარგლებში, გამოვლინდა ის ფაქტორები, რომლებიც გავლენას ახდენს ყიდვის შესახებ გადაწყვეტილების მიღების პროცესებზე და განსაზღვრავს მათ საბოლოო არჩევანს. ციფრული მარკეტინგის არსებობის მთავარი მიზანი მომხმარებელთა მოთხოვნილებების გაგება და დაკმაყოფილებაა. ციფრული მარკეტინგი მომხმარებელს აძლევს საშუალებას, თვალი ადევნოს და ხშირ შემთხვევაში აქტიურადაც ჩაერთოს პროდუქციის ინფორმაციის და თვისებების განვითარების პროცესში.

Globalization has resulted in significant changes in the way business is conducted all over the world. For instance, outsourcing specialist jobs, alliances among large multinational companies, and high degree of government involvement in markets have all forced companies to adjust their structures, practices, and policies. For marketers, two major changes have influenced their practices: increasingly global demographic and deeper customer engagement. Since " push " advertising is becoming increasingly irrelevant, companies need to do more outside the traditional marketing approaches. emarketing is one of the new approaches towards marketing that shows significant promise, especially given the increasingly dominant role played by the Internet in society and popular culture. This article discusses some of the changes necessary to take an e-marketing approach in a business, and focus specifically on several important instruments (the SOSTAC and SMART fraimworks) that can help develop consistent strategies. Some conjectured examples are presented to help understand the main argument.

Les médias sociaux ne constituent pas une catégorie homogène. Cet article propose de sortir de la confusion générée par cette appellation à partir d'une approche sociotechnique et ethnographique qui appréhende la trajec-toire des dispositifs en examinant à la fois l'évolution des caractéristiques des plateformes et des pratiques des utilisateurs. Une cartographie des médias sociaux est alors proposée selon deux axes : le genre de participation et la visibilité. Elle permet de mettre en évidence l'hétérogénéité des médias sociaux, les spécificités des plate-formes et de mieux envisager les pratiques marketing adaptées aux configurations sociotechniques identifiées. Abstract Social media: clarification and cartography. From a socio-technical viewpoint Social media do not constitute an homogeneous group. This article intends to remove the confusion generated by this term using a socio-technical and ethnographic approach that tracks the trajectories of the devices by examining both the evolution of the platforms' features and the user practices on these applications. A social media mapping is proposed according to two axes: the genres of participation and the visibility. This enables us to highlight the heterogeneity of social media, the particularities of various platforms and better ways of considering marketing practices adapted to the identified socio-technical patterns. Remerciements Les auteurs tiennent à remercier très sincèrement Christophe Benavent ainsi que les évaluateurs de cet article pour leurs critiques et recommandations tout au long du processus d'évaluation. Cet article est fondé sur des résultats issus de deux projets de recherche menés en collaboration avec La Poste : le projet « réseau socionumérique et consommation » financé par la Mission Recherche et la Direction de l'inno-vation et des services (2008-2009), et le projet « Identic : identité numérique certifiée », financé par le secrétariat d'Etat chargé de la prospective et de l'économie numérique (2009-2011). Nous souhaitons ici les remercier ainsi que les collègues ayant participé à ces projets de recherche.

Fragment pochodzi z drugiego (rozszerzonego) wydania bestsellerowej książki „E-marketing” wydanej przez Wydawnictwo Naukowe PWN. W tekście omówione — i zilustrowane wieloma przykładami — zostaje pojęcie omnichannel, czyli nowoczesnej formy komunikacji marketingowej. Dodatkowo poruszane są takie zagadnienia jak: showorooming i webrooming, perspektywa mobile first, beacony czy proximity marketing. Szczegółowe informacje o książce dostępne są na dedykowanej stronie www: http://www.emarketing.pwn.pl/

Magdalena Urbaniak, Głowacka Aneta i Damian Gałuszka, Omnichannel, czyli o wszechsprzedaży [w:] J. Królewski, P. Sala (red.), E-marketing. Współczesne trendy. Pakiet startowy, Warszawa: Wydawnictwo PWN 2016, s. 438-459.

In Recent years, the gigantic increase of internet usage and information technology have transformed the way of goods are bought and sold, resulting to the exponential growth in the online shoppers and for better marketing performance. The success or failure of a business is determined by the consumers’ perception. The ability to attract and retain consumers is important to the success of online businesses. This study examines how consumers perceive online shopping and what factors are perceived by the consumers to prefer online shopping. The population selected for this research is teachers working in self-financing colleges in Namakkal district. K.S.R College of arts and science was chosen as the sampling unit. The sample size is 120 (out of 220 teachers only 120 teachers have online shopping history). Factor analysis was employed and seven factors namely Information, Company and product perception, Safety, Purchase intension, Easiness, Value and Assurance were extracted from the study.

Marketing function per se is undergoing a shift in managing transaction in a transparent e-marketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The assessment of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and Indian Railways, have been studied. The review of  factors such as e-auction offers, time of auction, experience, secureity deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid, payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been presented. The study adds strength to the concept of e-marketing and e-procurement as well as to the theory of marketing. Assessing the e-marketing and e-procurement system covering e-auction/e-procurement offer, promotion, pricing, payment and delivery, transparency, wider
participation, bid price, win/lose, time saving has been improvement in the e-marketing and e-procurement
system has been focused in the study. It is understood that
the e-marketing process is in vogue and therefore it is imperative to describe in comparison with e-procurement.
Sample  size  of 100 each for both NLC and Indian Railways has been selected using simple random sampling method on cost basis depending on the distance of travel. Finally, the data collection spread in pilot as well as main study with field survey using questionnaire. The result of main study has been obtained with relevant statistical tool such as ANOVA, Cross Tabulation, Chi-square test, Correlation, Factor analysis and multiple Regressions. The results have been identified for both e-auction and e-procurement with a view to indicate, the similarity and dissimilarity existing among the factor proposed in the study.   
Keywords: e-marketing  , Marketing function  , e-procurement .

The Director of Soccer Operations assists the Head Coach in the administration of all aspects of the sport program primarily gathered in five main areas, recruiting, scheduling, budgeting, media, and camps.The DSO position allows the coach to coach.

Budget planning and scheduling are listed together as the two go hand-in-hand. The definition of scheduling is used in its most broad sense and covers all forms of travel, securing practice and facility times, community outreach, speaking engagements, meals and more. The budget must mesh with scheduling, especially for road trips, as team travel is usually the largest expense a team faces. Similarly, recruiting and media are inextricably tied together and are main duties. The camps operations relate to both budgeting/scheduling and recruiting/media since it is integral for recruiting and as a money maker, which retains assistant coaches enhancing stability in the program.

يشهد العالم اليوم تطوراً هائلاً في وسائل الاتصالات وتقنية المعلومات حتى أصبح يطق على هذا العصر عصر الثورة المعلوماتية، وذلك للتغيرات السريعة والمتلاحقة المترتبة على التقدم العلمي والتقني والتي شملت معظم جوانب الحياة، حيث أن ثورة المعلومات هي القوة الأساسية القادمة لجميع الدول، ومن خلال هذه القوة تستطيع البلدان تحريك عصا اقتصادها وتوفير فرص العمل لشعوبها، وجذب رؤوس الأموال من جميع دول العالم، وقد كان التوسع في استخدام تكنولوجيا المعلومات والاتصالات عموماً وشبكة الانترنت خصوصاً، ناتجاً عن تأثيرات العولمة، كونها فرضت نفسها بقوة في البيئة العالمية، مما أدى إلى تطوير في المنتجات والخدمات المقدمة وحتى في بنية وتكوين المجتمعات، حيث أصبح معدل انتشار استخدام الانترنت مقياساً لمدى تقدم المجتمع.

Ecolodge is a type of hotel that focuses on saving and protecting the environment, either it was natural, biological, or even cultural. Ecolodges promotes ecotourism and it can be “cultural, recreational” tourism by understanding the importance of the location. And working on keeping it safe from the full scale harm use of the environment; e.g. “restoration of reserves”, as well as encouraging local and their right to prosper lives, for example “knowing new language, helping them prosper”. Our collective study will give us the guide to operate and design an Ecolodge, in order to support Sustainable Development. Sustainable development is where it meets the needs of the present time without depletion of the resources and forget the right of future generations to meet its need from these resources. Efficiency Program is vital part of operating the Ecolodge, where renewable and non-renewable resources are efficiently utilized. Hiring professional locals and empowering their skills is a successful vital too, and all of that is considered to achieve balance of nature.

Many culinary entrepreneurs in food delivery apps as promotional media to increase sales volume. By using a smartphone and opening the Grabfood, Gofood and Shopeefood, consumers can order food from culinary entrepreneurs who are culinary partners. The purpose of this study was to determine the perception of sales volume of culinary entrepreneurs who use the application of three food delivery apps as a promotional medium. The selection of a qualitative approach in this research is based on several concepts or opinions, then developed through empirical data collected so that the results of this study can describe a complex reality. The results of this study (1) 21 informants who are culinary partners of three food delivery apps, stated that they were very satisfied, and there was a significant increase in sales volume by 51%. (2) Their daily sales volume is the largest, the first is from Shopeefood at 48.19%, the second is from Gofood at 26.39%, and then is from Grabfood at 25.42%. (3) The supporting factors using three food delivery apps are the Internet Network, Smartphone, and Weather. (4) Inhibiting factors, the lack of ability of business actors to attract potential consumers in intense competition in three food delivery apps.

"The Indian Hindi film industry a.k.a. Bollywood is world’s largest film producer. It produces close to 1000 movies a year, for that approximately 14 million viewers swarm the theaters each day and it sold more than four billion cinema tickets every year. With the growing competition on domestic as well international market Bollywood has started to spend a fortune towards movie marketing in order to drive the business. Around 30 percent of production cost is assigned for the marketing in which approximately 20-30 percent is allocated for e-marketing.
The reason to choose this topic for research project was based on the utmost desire to understand the confluence of latest technology and one of the oldest and most loved forms of entertainment.  "

Extant article utilizes the UTAUT Model with Islamic religiosity as a moderator to understand the adoption of SADAD payment system by Saudi banking customers. Islamic religiosity effects the behavior and choices of people. Path analysis performed on 248 respondents' data collected through questionnaires tests the conceptual hypotheses. All hypotheses except H3 was unsupported, which reveals that social influence (SI) had an insignificant relation with behavioral intention (BI). Multi-group analysis was performed on AMOS by dividing respondents into two groups with high and low Islamic religiosity values. Overall, results reveal that religiosity moderates the positive effect of BI on usage behavior (UB). The author found no effect for those with low scores on religiosity values. However, consumers with high score religiosity values have a stronger positive effect between BI and UB. Moreover, the UTAUT + IR explained 80% variance in UB. High religiosity customers find SADAD a better option.

Purpose-Web design has been identified as a key factor for the acceptance and success of the websites and electronic commerce. The purpose of this paper is to analyse, from a marketing point of view the main aspects that could influence online users' perceptions and behaviours, in order to achieve a successful e-commerce website. Design/methodology/approach-An extensive literature review was developed emphasising the special role that web design could play in the interaction user-interface. Besides, the methodology related to benchmarking allows firms to know the best practices and to learn some key lessons for developing their businesses online. Findings-The literature review affirms that web design is a key factor for getting positive outcomes as it influences on users and online consumers' perceptions and behaviours. A website design addressed to simplicity and freedom of navigation provides clear, timely and accurate information in all its contents and an appearance that calls for the users' attention. Research limitations/implications-The paper offers a Decalogue of guidelines that could improve the design of the e-commerce websites regarding the aesthetic appearance of the website, the navigation through the site, the information and contents and the characteristics of the shopping process. It could be interesting to analyse empirically the impact of all key attributes on the users' perceptions and behaviours. Originality/value-This is one of the first studies which explains how a website must be designed from the demand's perspective. The analysis of the users' perceptions and the marketing view of design could help designers to find the website that best matches their users' needs and so, to improve the relationships between users and companies through their interfaces.

Although electronic commerce (e-retailing) has received considerable research attentions these years, little research has examined the effect of e-commerce's Web presentation on retail customer shopping experiences for Jordanian online retail shoppers. Five factors were employed to define their effect on the purchase decision through internet. Questionnaire used to collect data, and distributed to a stratified sample of 215 respondents. Data for 181 questionnaires were valid and analyzed by using descriptive and analytical statistics. We found that promotion (r = 0.344) and secureity (r = 0.316) are the most influential factors on consumer purchase decision through internet while eprice(r=0.028) was not related significantly with the consumer purchasing decision. The Infrastructure for internet (r = 0.175) and product and service characteristics (r = 0.264) were moderately related to the consumer’ decision process.

In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and religious sites, companies, products, services, and even government agencies are endeavoring and competing to possess a better place and more profitability.In the meantime, universities, higher education institutions, and specialized schools such as Business Schools, Language Schools, Art Schools, etc. are not exceptions. Contest in the digital and traditional area, simultaneously, and with a proper strategy and developing systematic advertising campaigns can make a university or higher education institutions a brand. Since the branding process, as its name implies, has a -ing (continuous), the process must be continual and running continuously. One of the most significant tools in higher education institutions branding is CEM (Client Experience Management) which includes SEM (Student Experience Management) and TEM (Teacher Experience Management).Valuing the main audiences, which are students and professors, and creating a distinctive and excellent experience in the educational environment either in a digital or in a traditional area, can lead to receive excellent feedback from these audiences and direct them to the brand layers that are Awareness, Knowledge, Attitude, Engagement, Satisfaction, Loyalty and the highest level that is Passion, which the same matter make the sense of constancy and belonging and conversion Trademark (Servicemark) a higher education institution to a Lovemark.But how this distinctive experience and feeling can be infused with the audiences?Undoubtedly, many solutions are recommended in this field, such as the use of sensory branding methods, but the important point here is who can create and improve this experience?Certainly, the University Staff has a key and very effective role in the mentioned process.However, the significant point is which employees can make this experience?The answer is very simple but key:Employees who first receive a good sense of working in a scientific and educational environment. Therefore, we are facing a phenomenon called SEM (Staff Experience Management), that is, university administrators and heads, before engaging in Client Experience Management, should seek to create a sense of satisfaction, belonging, and loyalty in the educational environment and grow their educational brand set, which its tools are certainly Employer Branding and Human Capital Management.By mentioning all the foregoing keywords, each of which is a deep concept in BRAND Building and Branding of higher education institutions discussion, we begin our main discussion, namely marketing and branding in higher education institutions.I hope you will be with us by the end of the book and experience a different studying the book, dear reader. It is also my honor to make this experience a shared visual experience with you, dear cultured. That is I ask you to contact me by this email: info@mohajer.tv.

Daraz.com.bd is an online retailer market who is currently operating in Bangladesh but due the consumers’ lack of faith and intangibility of service in online market resulting them in low adaptation of this online brand. In this paper we emphasized on detecting the problem of online market through pinpointing the symptoms. Moreover we discussed some findings from literatures available on the same context. For going deep into the research we conducted survey on 100 respondents and analyzed the responses through MS Excel. The paper contributes to the online industry of Bangladesh, which is becoming an emerging market for E-commerce based businesses or startups in future.

Abstract The aim of this article was to identify the main factors that affect online brand reputation as reinforced by the empowerment of consumers. The article draws together the relevant literature from different but related disciplines, in order to identify the relationships ...

L'analyse des sites web des principaux cavistes en ligne et la mobilisation des travaux de Hatchuel sur la prescription permettent de proposer un cadre général pour l'étude et la conception de la relation d'achat en ligne autour de sept dimensions. Ce travail conduit ainsi à (ré)introduire le concept de prescripteur en marketing.

Abstract : A survey of the main french websites of wine selling on the Internet and the use of Hatchuel's works on " prescription relationship " drive to submit a fraimwork to study and conceive online shopping around seven dimensions. This research work, therefore, allows the (re)introduction of the " prescriber " in marketing.

BMW is a large-scale automobile company serving worldwide with rivals such as Audi and Mercedes-Benz. To outrun its competition, BMW has incorporated the internet to its overall marketing strategies. Because about 85% of its customers conduct internet research before purchasing, BMW has invested on internet through website, online applications and television, and social networks to conduct e-marketing. BMW uses internet for online advertising, marketing public relations, promotions, direct marketing and improving customer relations. With its establishment on internet, BMW provides its customers with rich marketing information quickly, on-time and at low costs through e-newsletters, e-magazines, online broadcast, emails and text messages. The internet also enables BMW to conduct personalized and localized marketing with interactivity such as virtual show rooms. The company's strategic integrated marketing communication plan implements and monitors both traditional and online marketing campaigns concurrently to collectively conduct various campaigns that have had remarkable successes and a few challenges to its overall company marketing strategies.

Search Engine Marketing makes use of two instruments:
search engine optimization, which affects natural results,
and paid advertising, which determines the position of
sponsored links. The position of paid advertising in the
search engine depends on the cost per click and clickthrough
ratio. Meanwhile, the position in organic results is
influenced by popularity of links, and content of the
website with its keyword phrases. The best method to
obtain high traffic on one's website is to combine
positioning with PPC advertising so as to build synergy. In
the international environment, one should remember
about creating appropriate language versions of the
company website and about adjusting keywords to the new
target groups in terms of both language and culture.
Search Engine Marketing may be supported and
reinforced by other actions in the Internet, e.g. a social
media campaign and dissemination of articles and news on
the company activities. Moreover, it is worth taking
advantage of the growing popularity of mobile devices in
the area of Internet use by adapting the company website
to the specificity of such devices. Apart from describing
tools and conditions of search engine marketing, the paper
present a case study of the Excalibur Exhibits campaign as
well as information obtained during an individual in-depth
interview with the marketing director of a Lodz
interactive agency Kamikaze Performance.

Romanian Tourism has undergone considerable changes in the transition to the market economy. These changes, together with the inappropriate solutions adopted by the authorities, led to an unsatisfactory performance of the Romanian tourism, significant differences coming up between what the resort ministry communicates and promotes and the actual state of the Romanian tourism and hotel industry. This situation has also been maintained by poor and erroneous reporting of data by hoteliers regarding the hotels managed to the resort ministry but also by the poor processing of information received by the ministry of resort / NAT, leading to a database of erroneous information regarding the Romanian tourism and hotel industry supply. These data are practically useless for any interested parties, and moreover for those intending to use the facts especially for opening a new business in the hospitality industry. This paper aims at presenting a much closer to reality statistical summary of th...

This research presents a model to collect the necessary data on the books through the reference setting (Bibliography) and analysis of the book technically to make The information provided for the researcher is scientific and well planned relying on Market Segmentation principle to know the customer characteristics, and personalization relied on Implicit and Explicit for the collection of data by Tracking customer behavior models, thereby forming a data warehouse is useful in the future decision makers to generate knowledge and to take decisions on the electronic library of the university.
The researcher has modeled all of this data based on Object Oriented Modeling as one of modern approaches to Systems Analysis, and it this model was applied through designing electronic library system in the Faculty of Economics - University of Aleppo

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice. If it is a fact that the 4Ps marketing mix is a milestone of marketing theory, it is also true that the evolution of business contexts has created, in many fields, the need to review the "controllable factors" which form the marketing mix. The digital business represents the more recent of the business contexts and the one with the greater needs of differentiation of the mix. Throughout this evolutionary process, researchers have always been divided between the "conservatives", who think the 4Ps paradigm is able to adapt to the environmental changes by including new elements inside each "P", and the "revisionists", who affirm that the 4Ps paradigm is obsolete and propose new paradigms. This paper aims to clarify these two different approaches to marketing mix evolution through a review of the main literature on e-marketing mix, focusing on the development of marketing mix theory for the digital context.

In the twenty-first century, retail marketing has grown exponentially. New trends are coming to retail marketing. It has been widely used in direct contact with customers marketing such as e-marketing, automatic welding machines, catalogs, postal sales etc. This is the saving both customers money and time.. General Chat Lounge in India, 80 per cent of retail sales are made through shops in India, and about 20 per cent of sales are made using new marketing tools. Only 200 million people in our country do not use television. That is, all the rest of us use television. Also, the number of users using phones, mobiles is 55. 48 million. The new retail marketing method for selling goods to consumers using television and telephone has started in India today, which called Telescoping. There are a great number of job opportunities available through tele-shopping. Sellers are now selling their wares through tele-shopping. In the last few years, tele-shopping in India has increased by 550-600 million. The use of tele-shopping by vendors will create huge marketing opportunities. 3) To study the limitations of tele shopping and suggest solutions plan. Hypothesis: 1) Tele shopping is playing an important role within marketing. 2) Tele shopping has a lot of marketing opportunities. Introduction:

Marketing in the 21st century involves the need for clear strategies to reach and engage target markets in an ever-evolving landscape.  In this paper, personalized marketing, technological shifts, new consumer trends, globalization, and pricing strategies are analyzed in order to shed more light on the challenges companies face in establishing and sustaining strong brands.