Frequently Asked Questions

• What are marketing analytics?

  Marketing analytics are a combination of metrics and data points used to benchmark, track, and forecast the performance of your marketing campaigns. Often, marketing analytics dashboards will track metrics such as email opens, traffic, form fills, and revenue attributable to each individual campaign or marketing channel.

• How much time does it take to get set up with marketing analytics?

  Marketing analytics dashboards and reports are built right into Marketing Hub, so you can start tracking campaigns as soon as you launch them with no additional setup required.

• What are the benefits of a digital marketing dashboard?

  Marketing analytics software can help your business in various ways:

  • Visualize and compare all your digital marketing initiatives in one dashboard.
  • Surface opportunities to direct your marketing budget toward your most successful efforts.

• How much does HubSpot's marketing analytics software cost?

  HubSpot’s marketing analytics and dashboard software is available for free, no credit card required. If you’re looking for more advanced features, HubSpot also offers premium analytics features with the Starter, Professional, and Enterprise editions of Marketing Hub.

• What KPIs should a marketing dashboard include?

  A marketing dashboard should give you insight into how each marketing initiative affects your bottom line. Generally, a standard marketing dashboard includes the following KPIs:
  

  • The number of page views or visitors
  • The measure of leads and visits coming from each page and campaign
  • Campaign engagement metrics
  • The count of leads and purchases driven by forms, landing pages, social campaigns, and email marketing blasts
  • Conversion rate measurements