The eCommerce scene is always teeming with potential, and Amazon stands as the ultimate stage for businesses to shine. But competition can be fierce, so you need an expert to help you make the most of this opportunity. We're spotlighting the top Amazon marketing agencies, known as trailblazers and catalysts for many eCommerce success stories.

Our top picks

Top 5

1. The Amazing Marketing Co - Best overall Amazon marketing agency

2. The Amazon Blueprint - Best for fast growth

3. PPC Boost - Best for PPC strategy

4. Nuver Digital - Best for innovative strategies

5. Tale Digital - Best for fast revenue growth

Brief overview

Amazing Marketing Co is an Amazon marketing agency that offers a variety of services, including PPC management, listing optimization, and product launches. They have a team of experts who have helped over 300 brands grow their Amazon businesses. Their clients have seen significant results, including 10x increases in sales and 50% reductions in advertising cost of sale (ACOS).

Why we chose The Amazing Marketing Co.

The agency's standout feature is its team of Amazon experts, renowned for their profound understanding of the Amazon marketplace. Their exceptional track record of delivering success to businesses seeking growth on Amazon also sets them apart.

• Budget: $2K - $10K
• Track record: Helped over 300 brands grow their Amazon businesses
• Industry focus: Multiple industries

Brief overview

The Amazon Blueprint, a dedicated consulting firm, specializes in guiding brands to Amazon success through personalized solutions, proactive communication, and a holistic approach that exceedes expectations. Their core values of client devotion, innovation, trustworthiness, friendliness, collaboration, and commitment set them apart as partners committed to driving brand triumph on Amazon, making them a valuable resource for achieving your Amazon goals.

Why we chose The Amazon Blueprint

We chose The Amazon Blueprint because of their industry experience, proven track record, and comprehensive range of services. They have a deep understanding of the Amazon marketplace and the unique challenges and opportunities it presents, and they have helped their clients achieve significant results.

• Budget: $2K - $50K
• Track record: Over 50 brands launched on Amazon and over $25 million in revenue managed
• Industry focus: Consumer goods, Electronics, Apparel, Home & garden

Brief overview

PPC Boost is an ROI-obsessed eCommerce PPC agency that helps high-growth companies scale their businesses on Google Ads, Facebook Ads, and Amazon Ads. They work with clients of all sizes, but their specialty is working with eCommerce businesses in the 7-9 figure range.

Why we chose PPC Boost

With a proven track record of delivering impressive results—including significant Amazon revenue boosts and ROAS improvements—PCC Boost goes the extra mile by offering a holistic approach that includes high-quality customer service, custom solutions, transparency, accountability, and ongoing support.

• Budget: $10K - $1M
• Track record: 40% average YoY ROAS growth, 20-year industry experience
• Industry focus: Clothing and shoes, Accessories, Fashion, Jewelry, eCommerce services, CleanTech, Investment, Banking & Credit Cards

Brief overview

Nuver Agency, a dynamic marketing and advertising powerhouse with a presence in Australia and Europe, positions itself as a catalyst for eCommerce brand growth. Their extensive array of services includes digital marketing, eCommerce, and creative solutions.

Why we chose Nuver Digital

What truly sets Nuver Digital apart is its status as a full-service digital marketing agency boasting an exceptional Amazon success record and a dedicated, experienced team. With Nuver Digital, you're not just partnering with an agency; you're collaborating with a powerhouse of innovation and success.

• Budget: $2K - $100K
• Track record: 2x revenue in 3 months, $20M sales in first year
• Industry focus: Digital marketing, eCommerce

Brief overview

Tale Digital is a Kent-based, award-winning digital marketing agency that specializes in performance marketing. They manage paid search, paid social, Amazon ads, and shopping feeds for clients across the UK and globally. They also have experience integrating with popular marketing platforms such as Search Ads 360, Marin Software, and Google Analytics.

Why we chose Tale Digital

What gives Tale Digital an edge is that they're staffed with certified Amazon experts who will guide you through a proven path to success. Plus, they offer a comprehensive suite of services, including keyword research, product listing optimization, PPC campaign management, and brand management, all backed by a track record of significant success.

• Budget: $2K - $100K
• Track record: 50% sales increase, strong client retention
• Industry focus: Banking & Credit Cards, Consulting Services, Home decor, Clothing and shoes

Brief overview

Pink Owl Media, a down-to-earth boutique growth and digital marketing agency based in Brooklyn, NY, specializes in working with startups and small to medium-sized businesses. They're all about helping you reach your business goals through data-driven digital marketing strategies.

Why we chose Pink Owl Media

What truly distinguishes Pink Owl Media is its unwavering commitment to transparency and accountability, offering distinctive advantages like free consultations, customizable packages, and a dedicated team of experts. Plus, their data-driven approach as an Amazon marketing agency is backed by an incredible track record of success.

• Budget: $2K - $100K
• Track record: 15-year track record
• Industry focus: eCommerce

Brief overview

Sequence Commerce is an Amazon advertising agency with a friendly, approachable team of experts who are all about helping brands thrive on Amazon. They offer a range of services, from catalog management and advertising to brand consulting.

Why we chose Sequence Commerce

What makes Sequence Commerce stand out is its dedication to staying in the know about the latest trends and best practices on the Amazon platform. They're a comprehensive Amazon marketing agency with a team of experts who specialize in the Amazon platform, and they're known for developing custom solutions tailored to your business goals.

• Budget: $20K - $50K
• Track record: +100% YoY sales increase, 50% reduction in ACOS
• Industry focus: Vitamins & supplements, Wellness & healthy living, Nutrition & Weight Loss, Bath & Body, Makeup, cosmetics and perfumes, Coffee, tea, chocolate, and gourmet food, Clothing and shoes

Brief overview

Pixated is a data-driven Amazon marketing agency that differentiates itself with bespoke strategies and comprehensive full-funnel management. Their proven track record is a testament to their expertise in guiding Amazon sellers towards their marketing goals. When you choose Pixated, you're opting for a partnership that's finely tuned to your unique needs, ensuring your success in the Amazon marketplace.

Why we chose Pixated

Pixated is a data-driven Amazon marketing agency that differentiates itself with bespoke strategies and comprehensive full-funnel management. Their proven track record is a testament to their expertise in guiding Amazon sellers towards their marketing goals. When you choose Pixated, you're opting for a partnership that's finely tuned to your unique needs, ensuring your success in the Amazon marketplace.

• Budget: $20K - $100K
• Track record: 200% YoY sales increase, consistently achieved 10% ROAS
• Industry focus: Vitamins & supplements, Computers, laptops and accessories, eCommerce services, Early, primary and secondary education, Bath & Body, Makeup, cosmetics and perfumes

Brief overview

Parker-Lambert is a boutique eCommerce marketing agency that works with brands of all sizes. They offer a wide range of services, including brand and catalog management, product launch strategy and execution, creative services, digital strategy and growth planning, advertising and promotion, product setup and maintenance, technical support, organic traffic acquisition, and demand generation.

Why we chose Parker-Lambert

What truly sets Parker-Lambert apart is their boutique approach to Amazon marketing. Their track record of success speaks volumes, and their Amazon Verified Partner certification emphasizes their commitment to transparent and open communication.

• Budget: $2K - $20K
• Track record: 85% ad sales increase, 14% increase in average order value
• Industry focus: eCommerce

Brief overview

INDX Agency is your go-to for all things digital media, consultancy, and training. Their team specializes in a wide range of services, from paid search and social to display ads, SEO, and eCommerce strategy. With INDX Agency, you're equipped with the right tools and experience to achieve exponential business growth on Amazon.

Why we chose INDX

What truly sets INDX Agency apart is its leadership in the world of Amazon marketing. Their team of seasoned experts, with extensive experience working alongside global brands, brings a wealth of knowledge to the table, and they're known for meticulously crafting and executing campaigns.

• Budget: $2K - $100K
• Track record: 40%+ growth YoY, £100k sales in the first year
• Industry focus: Hotels and accommodations, Travel agency & Tours, Consulting Services, Clothing and shoes, Events & Attractions, Music, Toys & Games, Digital content, Alcoholic beverages

What is an Amazon marketing agency?

An Amazon marketing agency helps Amazon sellers increase their sales through various marketing strategies, including Amazon ads, creating and optimizing listings, customer service, eCommerce SEO, and, in some cases, dealing with Amazon's fulfillment and refund department.

What Amazon marketing services can an agency provide?

An Amazon marketing agency's main task is to help brands increase their sales on Amazon. That can be broken down into several different types of Amazon marketing services (usually provided as a package):

Ad creation & campaign management

Some agencies deal with Amazon PPC and manage the various advertising campaigns for the brand (sponsored products or sponsored brand campaigns).

These Amazon PPC agencies would drive sales by managing your ad spend, monitoring your advertising performance through a dashboard, and ensuring your budget is spent efficiently. They would also monitor your ads and make sure they're delivering the results you expect.

Tasks include:

• Keyword rank monitoring
• Strategic planning
• DSP Advertising
• Campaign optimization
• Designing creative assets

Audit & Optimization

Some agencies also audit the account and help with conversion optimization on the brand's store page. Some agencies deal with what's known as Amazon SEO—helping optimize product listings to rank higher in the organic search results.

After all, Amazon is one giant search engine, and it comes with its own set of search engine optimization strategies to get your products to appear in the product search.

Tasks include:

• Getting the Buy Box
• Improving product visibility through continuous optimization
• Optimizing the pricing strategy to increase sales velocity

Account Management

Some agencies function like eCommerce managers and manage the channel. They take care of the fulfillment and customer service, make sure the customers leave product reviews, and open tickets with Amazon's support team.

Tasks include:

• Creating more UGC and product reviews to entice potential customers
• Handling returns and customer inquiries
• Marketplace management - solving issues with Amazon's internal team
• Amazon Vendor Central and Seller Central account management

Reporting & Analytics

It's also really important to stay on top of your data and see how well each tactic is working. You can create custom reports or view insights like your click-through rate and conversion rate of each marketing campaign. A really good Amazon advertising agency would catch problems from the data and optimize your product ads accordingly.

Tasks include:

• Analyzing data and providing regular reports to the brand
• Creating custom dashboards to track performance and ROI
• Identifying patterns and trends in customer behavior for strategic planning

Amazon marketing services

There are a variety of general Amazon marketing services that an agency can provide, designed to enhance your brand's presence and sales performance on the platform.

Some of these tasks and services include: 

• Keyword research and optimization

• Conversion rate optimization on each product page 

• Image editing 

• Managing administrative tasks for your Amazon account 

• Enhancing product descriptions & bullet points

• Replying to reviewers online (or devising strategies to attract more of them)

Leveraging the best Amazon tools

The best Amazon marketing agencies have access to advanced tools that help them improve the brand's performance on Amazon. From keyword research and tracking to inventory management and competitor analysis, these tools provide valuable insights and data for strategic decision-making.

Some popular Amazon tools used by agencies include:

• Helium 10

• Jungle Scout

• Sellics

• FeedbackWhiz

• AMZ Tracker

These tools help agencies streamline their processes, track performance, and optimize campaigns for better results. By leveraging these tools, agencies can provide a more comprehensive and effective approach to Amazon marketing.

Full-service Amazon agency 

A full-service Amazon agency offers a comprehensive approach to managing a brand's presence on the platform, integrating all the critical services detailed in the previous sections. These agencies handle every aspect of Amazon marketing, from ad creation and campaign management to account audit and optimization.

A full-service agency will ensure that your advertising and marketing campaigns are meticulously executed and optimized for best performance, manage the brand's Amazon account, and oversee the fulfillment, customer service, and review processes to maintain positive customer interactions.

Furthermore, a full-service agency will employ robust reporting and analytics to track performance metrics and adjust strategies based on data-driven insights. This holistic management ensures that every element of your Amazon strategy is cohesive and efficient -- built to drive maximum sales and growth.

Leveraging the best Amazon tools

The best Amazon marketing agencies have access to advanced tools that help them improve the brand's performance on Amazon. From keyword research and tracking to inventory management and competitor analysis, these tools provide valuable insights and data for strategic decision-making.

Some popular Amazon tools used by agencies include:

• Helium 10
• Jungle Scout
• Sellics
• FeedbackWhiz
• AMZ Tracker

These tools help agencies streamline their processes, track performance, and optimize campaigns for better results. By leveraging these tools, agencies can provide a more comprehensive and effective approach to Amazon marketing.

Why use an Amazon marketing agency?

Amazon is one of the world's largest marketplaces, with over 197 million monthly visitors, 6.3 million sellers, and more than 310 million active users overall. It's a world in itself. For eCommerce brands looking to expand their customer base on this vast platform, it's crucial to master a myriad of digital marketing strategies.

The thing is, a brand might already be juggling multiple channels, such as Google Shopping, social media ads, or Google display ads. But when it comes to Amazon, they might lack the resources or the experience needed to truly fine-tune their marketing efforts. It's like having a complete toolbox but needing the right expert to use those tools effectively on Amazon's unique stage.

When navigating the Amazon marketplace, having a specialized agency by your side can make all the difference. They're there to provide the perfect advertising services and expertly manage your Amazon Seller Central.

With the right strategy, you can unlock a treasure trove of extra revenue on Amazon—you just need someone who knows the ropes to guide you. That's where an expert agency comes in, ready to lead you on the path to success.

How to choose the right Amazon agency

How do you know which full-service Amazon agency is good? Here are the things to watch out for.

Experience in your niche

The most important thing to look for is the agency's experience with similar brands in your niche. It's less relevant with Amazon, since there's a lot of overlap between niches, but you should still make sure that your digital agency has experience in your specific product category.

Proven track record

Only work with consulting agencies that have succeeded with similar brands in the past. If you're hiring them for Amazon SEO then they should show you specific product rankings they've improved or specific marketing efforts they've succeeded with in the past.

Reporting and analytics

You should ask the agency how they plan to report their progress - which tools are they going to be using and how often they will send in reports. Campaign optimization doesn't work unless you analyze your data carefully, and all the information should be transparent and available to you as the client.

Robust strategy

Always ask your agency for a data-driven strategy before they start working on your store. Make sure that their strategy makes sense and it can actually drive revenue growth.

Transparency

Transparency is one of the most important aspects of working with any digital agency. They should be as transparent as your in-house team and this could make or break the relationship. So be sure to report any red flags to your manager as soon as you see them.

Questions to ask your Amazon agency

• Have you worked with other brands in our niche / product category? What were your results in terms of monthly sales?
• What services do you offer? Advertising management? Product optimizations? Amazon SEO? Inventory Management?
• Which strategies would you recommend based on our business goals?
• Have you worked with similar ad budgets?
• What is your approach to bid optimization?
• What's your percentage of success at getting us to the buy box?
• Would you create Amazon posts for us?
• Do you have an in-house creative team? Or would you need us to have a graphic designer to create product images?
• Do you have content writers on your team that would optimize each product description, or would we need to have an in-house writer?
• What is your combined experience on the platform?
• Which key performance indicators (KPIs) would you be tracking?
• How often would you report your results? And how often would we have meetings?
• How many satisfied clients do you have?

Hire the perfect Amazon marketing agency with Mayple

Looking for the right agency to hire? Look no further. We have over 600+ vetted marketing experts and agencies with a successful track record (check out our list of best Amazon experts, for example!) They regularly achieve above-benchmark results in each industry and can help take your Amazon account to new heights. It's a super simple process.

We match you with the best brand based on various criteria; they write out a detailed marketing strategy for your business and start executing. We also provide a dashboard with all the data and a dedicated Mayple rep to help you strategize and launch new channels. What are you waiting for?