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Marketing | Informa TechTarget

Marketing

Expert guidance to help tech marketers drive deeper buyer awareness and capture more buyer demand.

Webinars/Events

Creating a Memorable Marketing Message that Lasts

Join Jann Martin Schwarz (Senior Fellow at LinkedIn and Founder of The B2B Institute) as he discusses the importance of customer promises, how to identify a promise customers will value and more.

Upcoming Live Date:
 Wednesday, March 26, 2025

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How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

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Intent Data

Marketing

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Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

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Delivering on Your Customer Promise: A Guide to Messaging and Content Development

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Let’s Connect at Forrester’s B2B Summit EMEA

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The Evolution of Tech Buying Teams in EMEA

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Meetup for B2B Technology Marketers in Israel

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Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

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Four Intent Data Use Cases for GTM Teams in EMEA

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Revolutionizing Content with Intent-Driven Insights

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SPARK Matrix™ for Account-Based Marketing Platforms, 2024

ABM

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Beyond the Buzz: Marketing Effectively in Different Tech Categories

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How to Attract and Retain Tech Customers in North America

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Three Trends Shaping the Future of Buyer Engagement

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Step aside, MQLs. Buying signals are here to stay. 

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Maximizing Your Impact Across Buying Centers in EMEA

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How Marketers Can Get the Most ROI Out of Third-Party Research

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The Rise of Buyer Self-Education and the Essential Role of Experts

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A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

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How to Build Trust with Prospective and Current Customers

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tech buyers resources

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Tech Buyers’ Most Trusted Research Sources

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GenAI 101

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GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

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The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

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expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

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Charting a Course to ROI: Navigating Intent Data Challenges Effectively

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Five Reasons Your Content is Underperforming and How to Get Back on Track

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Crafting Engaging Email Copy: Do’s and Don’ts

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2024 Media Consumption Survey Highlights

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5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

APAC

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Real Impact from Intent Data in 2023

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Intent Data

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White Paper/E-Book

Two Key Areas for Maximizing Marketing Impact Across the GTM

Marketing

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Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

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Webinars/Events

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

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Marketing Fails and Fixes: Unpacking Account-Based Marketing

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Blog Post

On the B2B Horizon: 2023 Priorities

ABM

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Webinars/Events

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

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Partner Marketing

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Sales and Marketing Alignment

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Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

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Anonymous Still Means Anonymous – Sales Needs More

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Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar

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Like Tetris™ for B2B: How to Win in the Building Demand Game

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EMEA

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MarTech & SalesTech: Opportunities at the Intersections

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Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

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Sales and Marketing Alignment

Intent data for sales

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Making Sense of Intent Data for Sales and Marketing Pros

ABM

Intent Data

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White Paper/E-Book

A Short, Complete Guide to Intent Data for Sales and Marketing

ABM

Intent Data

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Empowering Sales Through Intent Data

Intent Data

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Sales

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Video

Maximizing Content Creation to Drive Prospect Engagement

APAC

Content Creation

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Embracing Your Customer’s Uniqueness to Win in ABM and ABX

ABM

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Sales and Marketing Alignment

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The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

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Sales and Marketing Alignment

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Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts

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Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy

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Maximizing Marketing Impact: Great Content Combined with Great Distribution

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Like Tetris™ for B2B, How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

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White Paper/E-Book

Building Basic Email Nurturing Skills

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Maximizing GTM Performance End-to-End

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Sales and Marketing Alignment

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Covid-19’s Effect on Marketing Ebook

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