Destination Development

Get to know the Destination Development team at the Charlottesville Albemarle Convention and Visitors Bureau (CACVB).

We are committed to positioning the value of tourism within the City of Charlottesville and Albemarle County as an industry that benefits our entire community's quality of life.

What We Do

The CACVB aims to build the economic prosperity of the City of Charlottesville and Albemarle County with a community-focused approach and equitable and inclusive lens.

We support businesses in the tourism and hospitality industry to ensure our destination can deliver a welcoming and inclusive experience to all visitors. We invite you to explore our initiatives to see if you'd like to get involved.

Our Initiatives

  • Engagement and Education
  • Community Collaboration and Action Planning
  • Capacity Building
  • Visitor Experiences and Products

Our Priorities

  • Fostering a welcoming environment
  • Developing and enhancing the visitor experience
  • Encouraging responsible and respectful use
  • Promoting local partners and experiences
  • Creating industry leadership
  • Advancing shoulder season and mid-week visitation
Tour Guide Training

Take our free, self-led, online course

Learn More

What We Offer Businesses

Visitors who travel to our area are seeking places to eat, stay, take part in attractions, and find fun things to do.

We want to make sure visitors know about your business as they plan their trip. Our team can support you with the following.

  • Establish a free listing on our website (use our search tool to see if a listing for your business already exists).
  • Edit your listing and add updated imagery using our Partner Portal.
  • Showcase your upcoming events on our Event Calendar.
  • Receive marketing support, including local media opportunities and social media features.
  • Connect with group sales opportunities.
  • Participate in Destination Development Initiatives like our K-12 job fairs and Tourism for All.
  • Explore resources and research related to our visitors.
  • Identify grant funding and sponsorships for your business' projects and initiatives.
  • Take part in targeted advertising on our website.

Explore Resources

Resources Visitors who travel to our area are seeking places to eat, stay, take part in attractions, and find fun things to do. We want to make sure visitors know about your business as they plan their trip. Learn More
Partner Portal Access and edit your listing. Learn More
Destination Development Initiatives We aim to build the economic prosperity of the City of Charlottesville and Albemarle County by building multi-stakeholder strategic partnerships that support our destination’s brand pillars. Learn More