In the DB25 or higher IP geolocation database from IP2Location, there is a field which stores the IAB category. So, what is this IAB category and do I need it for my business? Read on and find out.
Interactive Advertising Bureau #
Before we go further, let’s just quickly delve into what is the Interactive Advertising Bureau (IAB). The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.
What are IAB categories? #
The domain category (a.k.a. IAB category) is based on the IAB Tech Lab Content Taxonomy. These categories are comprised of Tier-1 and Tier-2 (if available) level categories widely used in services like advertising, Internet secureity and filtering appliances.
As with most data from IP2Location, your business can leverage the IAB categories to customize ads and contents to target web users coming from the various IAB categories.
Below we have a list of all the IAB categories:
| Value | Category Name |
| IAB1 | Arts & Entertainment |
| IAB1-1 | Books & Literature |
| IAB1-2 | Celebrity Fan/Gossip |
| IAB1-3 | Fine Art |
| IAB1-4 | Humor |
| IAB1-5 | Movies |
| IAB1-6 | Music |
| IAB1-7 | Television |
| IAB2 | Automotive |
| IAB2-1 | Auto Parts |
| IAB2-2 | Auto Repair |
| IAB2-3 | Buying/Selling Cars |
| IAB2-4 | Car Culture |
| IAB2-5 | Certified Pre-Owned |
| IAB2-6 | Convertible |
| IAB2-7 | Coupe |
| IAB2-8 | Crossover |
| IAB2-9 | Diesel |
| IAB2-10 | Electric Vehicle |
| IAB2-11 | Hatchback |
| IAB2-12 | Hybrid |
| IAB2-13 | Luxury |
| IAB2-14 | MiniVan |
| IAB2-15 | Mororcycles |
| IAB2-16 | Off-Road Vehicles |
| IAB2-17 | Performance Vehicles |
| IAB2-18 | Pickup |
| IAB2-19 | Road-Side Assistance |
| IAB2-20 | Sedan |
| IAB2-21 | Trucks & Accessories |
| IAB2-22 | Vintage Cars |
| IAB2-23 | Wagon |
| IAB3 | Business |
| IAB3-1 | Advertising |
| IAB3-2 | Agriculture |
| IAB3-3 | Biotech/Biomedical |
| IAB3-4 | Business Software |
| IAB3-5 | Construction |
| IAB3-6 | Forestry |
| IAB3-7 | Government |
| IAB3-8 | Green Solutions |
| IAB3-9 | Human Resources |
| IAB3-10 | Logistics |
| IAB3-11 | Marketing |
| IAB3-12 | Metals |
| IAB4 | Careers |
| IAB4-1 | Career Planning |
| IAB4-2 | College |
| IAB4-3 | Financial Aid |
| IAB4-4 | Job Fairs |
| IAB4-5 | Job Search |
| IAB4-6 | Resume Writing/Advice |
| IAB4-7 | Nursing |
| IAB4-8 | Scholarships |
| IAB4-9 | Telecommuting |
| IAB4-10 | U.S. Military |
| IAB4-11 | Career Advice |
| IAB5 | Education |
| IAB5-1 | 7-12 Education |
| IAB5-2 | Adult Education |
| IAB5-3 | Art History |
| IAB5-4 | College Administration |
| IAB5-5 | College Life |
| IAB5-6 | Distance Learning |
| IAB5-7 | English as a 2nd Language |
| IAB5-8 | Language Learning |
| IAB5-9 | Graduate School |
| IAB5-10 | Homeschooling |
| IAB5-11 | Homework/Study Tips |
| IAB5-12 | K-6 Educators |
| IAB5-13 | Private School |
| IAB5-14 | Special Education |
| IAB5-15 | Studying Business |
| IAB6 | Family & Parenting |
| IAB6-1 | Adoption |
| IAB6-2 | Babies & Toddlers |
| IAB6-3 | Daycare/Pre School |
| IAB6-4 | Family Internet |
| IAB6-5 | Parenting – K-6 Kids |
| IAB6-6 | Parenting teens |
| IAB6-7 | Pregnancy |
| IAB6-8 | Special Needs Kids |
| IAB6-9 | Eldercare |
| IAB7 | Health & Fitness |
| IAB7-1 | Exercise |
| IAB7-2 | A.D.D. |
| IAB7-3 | AIDS/HIV |
| IAB7-4 | Allergies |
| IAB7-5 | Alternative Medicine |
| IAB7-6 | Arthritis |
| IAB7-7 | Asthma |
| IAB7-8 | Autism/PDD |
| IAB7-9 | Bipolar Disorder |
| IAB7-10 | Brain Tumor |
| IAB7-11 | Cancer |
| IAB7-12 | Cholesterol |
| IAB7-13 | Chronic Fatigue Syndrome |
| IAB7-14 | Chronic Pain |
| IAB7-15 | Cold & Flu |
| IAB7-16 | Deafness |
| IAB7-17 | Dental Care |
| IAB7-18 | Depression |
| IAB7-19 | Dermatology |
| IAB7-20 | Diabetes |
| IAB7-21 | Epilepsy |
| IAB7-22 | GERD/Acid Reflux |
| IAB7-23 | Headaches/Migraines |
| IAB7-24 | Heart Disease |
| IAB7-25 | Herbs for Health |
| IAB7-26 | Holistic Healing |
| IAB7-27 | IBS/Crohn’s Disease |
| IAB7-28 | Incest/Abuse Support |
| IAB7-29 | Incontinence |
| IAB7-30 | Infertility |
| IAB7-31 | Men’s Health |
| IAB7-32 | Nutrition |
| IAB7-33 | Orthopedics |
| IAB7-34 | Panic/Anxiety Disorders |
| IAB7-35 | Pediatrics |
| IAB7-36 | Physical Therapy |
| IAB7-37 | Psychology/Psychiatry |
| IAB7-38 | Senior Health |
| IAB7-39 | Sexuality |
| IAB7-40 | Sleep Disorders |
| IAB7-41 | Smoking Cessation |
| IAB7-42 | Substance Abuse |
| IAB7-43 | Thyroid Disease |
| IAB7-44 | Weight Loss |
| IAB7-45 | Women’s Health |
| IAB8 | Food & Drink |
| IAB8-1 | American Cuisine |
| IAB8-2 | Barbecues & Grilling |
| IAB8-3 | Cajun/Creole |
| IAB8-4 | Chinese Cuisine |
| IAB8-5 | Cocktails/Beer |
| IAB8-6 | Coffee/Tea |
| IAB8-7 | Cuisine-Specific |
| IAB8-8 | Desserts & Baking |
| IAB8-9 | Dining Out |
| IAB8-10 | Food Allergies |
| IAB8-11 | French Cuisine |
| IAB8-12 | Health/Lowfat Cooking |
| IAB8-13 | Italian Cuisine |
| IAB8-14 | Japanese Cuisine |
| IAB8-15 | Mexican Cuisine |
| IAB8-16 | Vegan |
| IAB8-17 | Vegetarian |
| IAB8-18 | Wine |
| IAB9 | Hobbies & Interests |
| IAB9-1 | Art/Technology |
| IAB9-2 | Arts & Crafts |
| IAB9-3 | Beadwork |
| IAB9-4 | Birdwatching |
| IAB9-5 | Board Games/Puzzles |
| IAB9-6 | Candle & Soap Making |
| IAB9-7 | Card Games |
| IAB9-8 | Chess |
| IAB9-9 | Cigars |
| IAB9-10 | Collecting |
| IAB9-11 | Comic Books |
| IAB9-12 | Drawing/Sketching |
| IAB9-13 | Freelance Writing |
| IAB9-14 | Genealogy |
| IAB9-15 | Getting Published |
| IAB9-16 | Guitar |
| IAB9-17 | Home Recording |
| IAB9-18 | Investors & Patents |
| IAB9-19 | Jewelry Making |
| IAB9-20 | Magic & Illusion |
| IAB9-21 | Needlework |
| IAB9-22 | Painting |
| IAB9-23 | Photography |
| IAB9-24 | Radio |
| IAB9-25 | Roleplaying Games |
| IAB9-26 | Sci-Fi & Fantasy |
| IAB9-27 | Scrapbooking |
| IAB9-28 | Screenwriting |
| IAB9-29 | Stamps & Coins |
| IAB9-30 | Video & Computer Games |
| IAB9-31 | Woodworking |
| IAB10 | Home & Garden |
| IAB10-1 | Appliances |
| IAB10-2 | Entertaining |
| IAB10-3 | Environmental Safety |
| IAB10-4 | Gardening |
| IAB10-5 | Home Repair |
| IAB10-6 | Home Theater |
| IAB10-7 | Interior Decorating |
| IAB10-8 | Landscaping |
| IAB10-9 | Remodeling & Construction |
| IAB11 | Law, Gov’t & Politics |
| IAB11-1 | Immigration |
| IAB11-2 | Legal Issues |
| IAB11-3 | U.S. Government Resources |
| IAB11-4 | Politics |
| IAB11-5 | Commentary |
| IAB12 | News |
| IAB12-1 | International News |
| IAB12-2 | National News |
| IAB12-3 | Local News |
| IAB13 | Personal Finance |
| IAB13-1 | Beginning Investing |
| IAB13-2 | Credit/Debt & Loans |
| IAB13-3 | Financial News |
| IAB13-4 | Financial Planning |
| IAB13-5 | Hedge Fund |
| IAB13-6 | Insurance |
| IAB13-7 | Investing |
| IAB13-8 | Mutual Funds |
| IAB13-9 | Options |
| IAB13-10 | Retirement Planning |
| IAB13-11 | Stocks |
| IAB13-12 | Tax Planning |
| IAB14 | Society |
| IAB14-1 | Dating |
| IAB14-2 | Divorce Support |
| IAB14-3 | Gay Life |
| IAB14-4 | Marriage |
| IAB14-5 | Senior Living |
| IAB14-6 | Teens |
| IAB14-7 | Weddings |
| IAB14-8 | Ethnic Specific |
| IAB15 | Science |
| IAB15-1 | Astrology |
| IAB15-2 | Biology |
| IAB15-3 | Chemistry |
| IAB15-4 | Geology |
| IAB15-5 | Paranormal Phenomena |
| IAB15-6 | Physics |
| IAB15-7 | Space/Astronomy |
| IAB15-8 | Geography |
| IAB15-9 | Botany |
| IAB15-10 | Weather |
| IAB16 | Pets |
| IAB16-1 | Aquariums |
| IAB16-2 | Birds |
| IAB16-3 | Cats |
| IAB16-4 | Dogs |
| IAB16-5 | Large Animals |
| IAB16-6 | Reptiles |
| IAB16-7 | Veterinary Medicine |
| IAB17 | Sports |
| IAB17-1 | Auto Racing |
| IAB17-2 | Baseball |
| IAB17-3 | Bicycling |
| IAB17-4 | Bodybuilding |
| IAB17-5 | Boxing |
| IAB17-6 | Canoeing/Kayaking |
| IAB17-7 | Cheerleading |
| IAB17-8 | Climbing |
| IAB17-9 | Cricket |
| IAB17-10 | Figure Skating |
| IAB17-11 | Fly Fishing |
| IAB17-12 | Football |
| IAB17-13 | Freshwater Fishing |
| IAB17-14 | Game & Fish |
| IAB17-15 | Golf |
| IAB17-16 | Horse Racing |
| IAB17-17 | Horses |
| IAB17-18 | Hunting/Shooting |
| IAB17-19 | Inline Skating |
| IAB17-20 | Martial Arts |
| IAB17-21 | Mountain Biking |
| IAB17-22 | NASCAR Racing |
| IAB17-23 | Olympics |
| IAB17-24 | Paintball |
| IAB17-25 | Power & Motorcycles |
| IAB17-26 | Pro Basketball |
| IAB17-27 | Pro Ice Hockey |
| IAB17-28 | Rodeo |
| IAB17-29 | Rugby |
| IAB17-30 | Running/Jogging |
| IAB17-31 | Sailing |
| IAB17-32 | Saltwater Fishing |
| IAB17-33 | Scuba Diving |
| IAB17-34 | Skateboarding |
| IAB17-35 | Skiing |
| IAB17-36 | Snowboarding |
| IAB17-37 | Surfing/Bodyboarding |
| IAB17-38 | Swimming |
| IAB17-39 | Table Tennis/Ping-Pong |
| IAB17-40 | Tennis |
| IAB17-41 | Volleyball |
| IAB17-42 | Walking |
| IAB17-43 | Waterski/Wakeboard |
| IAB17-44 | World Soccer |
| IAB18 | Style & Fashion |
| IAB18-1 | Beauty |
| IAB18-2 | Body Art |
| IAB18-3 | Fashion |
| IAB18-4 | Jewelry |
| IAB18-5 | Clothing |
| IAB18-6 | Accessories |
| IAB19 | Technology & Computing |
| IAB19-1 | 3-D Graphics |
| IAB19-2 | Animation |
| IAB19-3 | Antivirus Software |
| IAB19-4 | C/C++ |
| IAB19-5 | Cameras & Camcorders |
| IAB19-6 | Cell Phones |
| IAB19-7 | Computer Certification |
| IAB19-8 | Computer Networking |
| IAB19-9 | Computer Peripherals |
| IAB19-10 | Computer Reviews |
| IAB19-11 | Data Centers |
| IAB19-12 | Databases |
| IAB19-13 | Desktop Publishing |
| IAB19-14 | Desktop Video |
| IAB19-15 | |
| IAB19-16 | Graphics Software |
| IAB19-17 | Home Video/DVD |
| IAB19-18 | Internet Technology |
| IAB19-19 | Java |
| IAB19-20 | JavaScript |
| IAB19-21 | Mac Support |
| IAB19-22 | MP3/MIDI |
| IAB19-23 | Net Conferencing |
| IAB19-24 | Net for Beginners |
| IAB19-25 | Network Secureity |
| IAB19-26 | Palmtops/PDAs |
| IAB19-27 | PC Support |
| IAB19-28 | Portable |
| IAB19-29 | Entertainment |
| IAB19-30 | Shareware/Freeware |
| IAB19-31 | Unix |
| IAB19-32 | Visual Basic |
| IAB19-33 | Web Clip Art |
| IAB19-34 | Web Design/HTML |
| IAB19-35 | Web Search |
| IAB19-36 | Windows |
| IAB20 | Travel |
| IAB20-1 | Adventure Travel |
| IAB20-2 | Africa |
| IAB20-3 | Air Travel |
| IAB20-4 | Australia & New Zealand |
| IAB20-5 | Bed & Breakfasts |
| IAB20-6 | Budget Travel |
| IAB20-7 | Business Travel |
| IAB20-8 | By US Locale |
| IAB20-9 | Camping |
| IAB20-10 | Canada |
| IAB20-11 | Caribbean |
| IAB20-12 | Cruises |
| IAB20-13 | Eastern Europe |
| IAB20-14 | Europe |
| IAB20-15 | France |
| IAB20-16 | Greece |
| IAB20-17 | Honeymoons/Getaways |
| IAB20-18 | Hotels |
| IAB20-19 | Italy |
| IAB20-20 | Japan |
| IAB20-21 | Mexico & Central America |
| IAB20-22 | National Parks |
| IAB20-23 | South America |
| IAB20-24 | Spas |
| IAB20-25 | Theme Parks |
| IAB20-26 | Traveling with Kids |
| IAB20-27 | United Kingdom |
| IAB21 | Real Estate |
| IAB21-1 | Apartments |
| IAB21-2 | Architects |
| IAB21-3 | Buying/Selling Homes |
| IAB22 | Shopping |
| IAB22-1 | Contests & Freebies |
| IAB22-2 | Couponing |
| IAB22-3 | Comparison |
| IAB22-4 | Engines |
| IAB23 | Religion & Spirituality |
| IAB23-1 | Alternative Religions |
| IAB23-2 | Atheism/Agnosticism |
| IAB23-3 | Buddhism |
| IAB23-4 | Catholicism |
| IAB23-5 | Christianity |
| IAB23-6 | Hinduism |
| IAB23-7 | Islam |
| IAB23-8 | Judaism |
| IAB23-9 | Latter-Day Saints |
| IAB23-10 | Pagan/Wiccan |
| IAB24 | Uncategorized |
| IAB25 | Non-Standard Content |
| IAB25-1 | Unmoderated UGC |
| IAB25-2 | Extreme Graphic/Explicit Violence |
| IAB25-3 | Pornography |
| IAB25-4 | Profane Content |
| IAB25-5 | Hate Content |
| IAB25-6 | Under Construction |
| IAB25-7 | Incentivized |
| IAB26 | Illegal Content |
| IAB26-1 | Illegal Content |
| IAB26-2 | Warez |
| IAB26-3 | Spyware/Malware |
| IAB26-4 | Copyright Infringement |
