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[14] Konishi H. (1999) Concentration of Competing Retail Stores, working paper, Boston College.
[19] Stegeman M. (1991) Advertising in Competitive Markets, American Economic Review, 81: 210-223
[2] Anderson S. P. and R. Renault (2002) Advertising Content, working paper, University of Vinginia.
[20] Tirole J. (1988) The Theory of Industrial Organization, Cambridge, Mass.: MIT Press
[3] Bagwell K. (2002) The Economic Analysis of Advertising, working paper, Columbia University.
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