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9. Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox. (2021). Yang, Zhilin ; Li, Jing ; Ye, Qing ; Zeng, Fue.
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10. Three decades of research on loyalty programs: A literature review and future research agenda. (2021). Meyer-Waarden, Lars ; Mandler, Timo ; Chen, Yanyan.
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11. Technology-enabled personalization in retail stores: Understanding drivers and barriers. (2021). Henkel, Sven ; Merfeld, Katrin ; Klein, Jan F ; Riegger, Anne-Sophie.
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12. Corporate digital responsibility. (2021). Mueller, Benjamin ; Lobschat, Lara ; Wirtz, Jochen ; Kroschke, Mirja ; Diefenbach, Sarah ; Brandimarte, Laura ; Eggers, Felix.
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13. The future of technology and marketing: a multidisciplinary perspective. (2020). Karahanna, Elena ; Kopalle, Praveen K ; Hulland, John ; Grewal, Dhruv.
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14. How artificial intelligence will change the future of marketing. (2020). Bressgott, Timna ; Grewal, Dhruv ; Guha, Abhijit ; Davenport, Thomas .
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15. The future of social media in marketing. (2020). Stephen, Andrew T ; Hadi, Rhonda ; Grewal, Lauren ; Appel, Gil.
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16. Personalized mobile marketing strategies. (2020). Xu, BO ; Luo, Xueming ; Tong, Siliang.
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17. Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?. (2020). Nill, A ; Li, H.
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18. Online Display Advertising Markets: A Literature Review and Future Directions. (2020). Leary, Adam ; Balseiro, Santiago R ; Mela, Carl F ; Choi, Hana.
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19. The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps. (2020). Sanz-Blas, Silvia ; Ruiz-Mafe, Carla ; Murillo-Zegarra, Miluska.
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20. Omni-channel management in the new retailing era: A systematic review and future research agenda. (2020). , Chris ; Cai, Ya-Jun.
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21. What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information. (2020). Lariviere, Bart ; Li, Hua ; Castaldo, Sandro ; Grosso, Monica.
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22. Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth. (2020). Viglia, Giampaolo ; Vannucci, Virginia ; Mazzoli, Valentina ; Grazzini, Laura ; Acuti, Diletta ; Donvito, Raffaele ; Aiello, Gaetano.
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23. Data Privacy in Retail. (2020). Wang, Yonggui ; Walker, Beth A ; Stewart, David W ; Steinhoff, Lena ; Palmatier, Robert W ; Kim, Jisu J ; Martin, Kelly D ; Weaven, Scott K.
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24. Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. (2020). Grewal, Dhruv ; de Ruyter, KO ; Plangger, Kirk ; Eisend, Martin ; Okazaki, Shintaro.
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25. Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores. (2020). Schumann, Jan H ; Mende, Martin ; Scott, Maura L ; Kelley, Corinne M ; Hess, Nicole J.
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26. How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism. (2020). Guzman, Francisco ; Baalbaki, Sally ; Lin, Chien-Wei ; Tran, Trang P.
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27. Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand. (2020). Pracejus, John W ; Olsen, Douglas G.
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28. User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts. (2020). Schultheiss, Rakel ; Oghazi, Pejvak ; Rad, Fakhreddin F ; Kalmer, Nicolas Philipp ; Chirumalla, Koteshwar.
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29. Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine.
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30. More than meets the eye: The functional components underlying influencer marketing. (2020). Farrell, Justine Rapp ; Campbell, Colin.
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31. Consumer Responses to Scarcity Appeals in Online Booking. (2020). Bujisic, Milos ; Kandampully, Jay ; Liu, Stephanie Q ; Huang, Huiling.
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32. Online relationship marketing. (2019). Kozlenkova, Irina V ; Weaven, Scott ; Arli, Denni ; Steinhoff, Lena.
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33. Programmatic Advertising: Forewarning and avoiding hype-cycle failure. (2019). Samuel, Anthony.
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34. Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels. (2019). Baier, Daniel ; Rese, Alexandra ; Schreiner, Timo.
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35. A study of the effects of programmatic advertising on users concerns about privacy overtime. (2019). Martin-Velicia, Felix ; Saura, Jose Ramon ; Palos-Sanchez, Pedro.
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36. Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. (2019). Visconti, Luca M ; Feiereisen, Stephanie ; van Laer, Tom.
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37. Marketing analytics using anonymized and fragmented tracking data. (2019). Spann, Martin ; Kakatkar, Chinmay.
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38. Examining the impact of personalization on online advertising engagement: Moderating role of privacy concerns of online users. (2019). Zahid, Muhammad ; Awan, Tahira ; Noor, Uzma.
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39. How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows. (2018). Kalaignanam, Kartik ; Rajavi, Koushyar ; Kushwaha, Tarun.
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40. Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. (2018). Oghazi, Pejvak ; Hjort, Klas ; Hellstrm, Daniel ; Karlsson, Stefan .
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41. A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information. (2018). Markos, Ereni ; Milne, George R ; Labrecque, Lauren I.
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42. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. (2018). Ketelaar, Paul E ; Janssen, Loes ; van Gisbergen, Marnix S ; Huhn, Arief Ernst ; Konig, Ruben P ; Rozendaal, Esther ; van Woudenberg, Thabo J ; Bernritter, Stefan F.
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43. Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers websites. (2018). Franco, Ana Dolores ; Motyka, Scott ; Cervantes, Alfonso Valdez.
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44. The role of data privacy in marketing. (2017). Murphy, Patrick E ; Martin, Kelly D.
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45. The Future of Retailing. (2017). Grewal, Dhruv ; Nordfalt, Jens ; Roggeveen, Anne L.
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46. Personalized ads on Facebook: An effective marketing tool for online marketers. (2017). Tran, Trang P.
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47. Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers. (2016). Darke, Peter R ; Wilson, Andrew E ; Benedicktus, Ray L ; Brady, Michael K.
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48. Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv .
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49. Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores. (2016). Nath, Prithwiraj ; McKechnie, Sally .
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50. The Importance of Trust for Personalized Online Advertising. (2015). Bleier, Alexander ; Eisenbeiss, Maik.
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