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3. What’s not to like? Negations in brand messages increase consumer engagement. (2023). Leonhardt, James M ; Pezzuti, Todd.
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17. The impact of negative customer engagement on market-based assets and financial performance. (2022). Ahmed, Zafar U ; Sakka, Georgia ; Faroque, Anisur R ; Rahman, Mahabubur.
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32. Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context. (2021). Trifu, Andreea ; Ruz-Mendoza, Miguel A ; Melero-Polo, Iguacel ; Cambra-Fierro, Jesus.
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33. Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework. (2021). Mannisto, Jaakko ; Razavi, Niloofar Borghei ; Lages, Cristiana R ; Kaartemo, Valtteri ; Perez-Vega, Rodrigo.
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34. Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation. (2021). Martin, Drew ; Wei, Wei ; Fung, Kevin Kam.
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35. The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. (2021). Cambra-Fierro, Jesus ; Melero-Polo, Iguacel ; Gao, Lily.
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36. The economic worth of loyalty programs: An event study analysis. (2021). Bhattacharya, Abhi ; Faramarzi, Ashkan.
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37. Digital transformation: A multidisciplinary reflection and research agenda. (2021). Broekhuizen, Thijs ; Verhoef, Peter C ; Haenlein, Michael ; Fabian, Nicolai ; Qi, John ; Bhattacharya, Abhi ; Bart, Yakov.
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38. Customer engagement in social media: a framework and meta-analysis. (2020). Herter, Marcia Maurer ; Pinto, Diego Costa ; Ladeira, Wagner Junior ; Santini, Fernando ; Babin, Barry J ; Sampaio, Claudio Hoffmann.
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39. Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership. (2020). Erkin, Aras ; Wentzel, Daniel ; Wiecek, Annika.
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40. Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. (2020). Sotgiu, Francesca ; Valck, Kristine ; Rosario, Ana Babi.
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41. Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?. (2020). Itani, Omar ; Kalra, Ashish ; el Haddad, Rania.
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42. What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). Worring, Marcel ; Mazloom, Masoud ; van Dolen, Willemijn ; Rietveld, Robert.
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43. Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm. (2020). Lages, Cristiana Raquel ; Clark, Moira K ; Hollebeek, Linda D.
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44. Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. (2020). Bilro, Ricardo Godinho ; Romero, Jaime ; Correia, Sandra Maria.
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46. Process control for monitoring customer engagement. (2019). Collinger, Tom ; Calder, Bobby J ; Wang, Wei-Lin ; Malthouse, Edward C.
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47. Unstructured data in marketing. (2018). Marinova, Detelina ; Balducci, Bitty.
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48. Strategic customer engagement marketing: A decision making framework. (2018). Alvarez-Milan, Agarzelim ; Hinsch, Christian ; Rauschnabel, Philipp A ; Felix, Reto .
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49. Are loyalty program members really engaged? Measuring customer engagement with loyalty programs. (2018). Bruneau, Virginie ; Zidda, Pietro ; Swaen, Valerie.
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