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Bradlow E. T. Enticing and publishing the home run paper. Marketing Sci. (2008) 27(1):4-6
Shugan S. M. Comments on competitive responsiveness. Marketing Sci. (2005) 24(1):3-7
Shugan S. M. The mission of Marketing Science. Marketing Sci. (2002) 21(1):1-13(Editorial.)
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