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—Relevancy Is Robust Prediction, Not Alleged Realism. (2009). Shugan, Steven M..
In: Marketing Science.
RePEc:inm:ormksc:v:28:y:2009:i:5:p:991-998.

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  1. The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity. (2011). Papies, Dominik ; Ebbes, Peter ; van Heerde, Harald J..
    In: Marketing Science.
    RePEc:inm:ormksc:v:30:y:2011:i:6:p:1115-1122.

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  2. Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307.

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  3. —Robust Prediction and Unrealistic Assumptions. (2009). Eric W. K. Tsang, .
    In: Marketing Science.
    RePEc:inm:ormksc:v:28:y:2009:i:5:p:999-1000.

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  4. —Think Theory Testing, Not Realism. (2009). Shugan, Steven M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:28:y:2009:i:5:p:1001-1001.

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