Abid, A., and P. Harrigan. 2020. An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation. Australasian Marketing Journal 28: 71–82.
- Abrams, D., and M.A. Hogg. 1988. Comments on the motivational status of self-esteem in social identity and intergroup discrimination. European Journalof Social Psychology 18 (4): 317–334.
Paper not yet in RePEc: Add citation now
- Aguinis, H., and R.J. Vandenberg. 2014. An ounce of prevention is worth a pound of cure: improving research quality before data collection. Annual Review of Organizational Psychology and Organizational Behavior 1: 569–595.
Paper not yet in RePEc: Add citation now
Ajzen, I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes 50 (2): 179–211.
- Alalwan, A.A., N.P. Rana, Y.K. Dwivedi, and R. Algharabat. 2017. Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics. https://doi.org/10.1016/j.tele.2017.05.008 .
Paper not yet in RePEc: Add citation now
- Algesheimer, R., U.M. Dholakia, and A. Herrmann. 2005. The social influence of brand community: Evidence from European car clubs. Journal of Marketing 69 (3): 19–34.
Paper not yet in RePEc: Add citation now
- Alves, H., C. Fernandes, and M. Raposo. 2016. Social media marketing: A literature review and implications. Psychology and Marketing 33 (12): 1029–1038.
Paper not yet in RePEc: Add citation now
- Ashforth, B.E., and F. Mael. 1989. Social identity theory and the organization. Academy of Management Review 14 (1): 20–39.
Paper not yet in RePEc: Add citation now
- Bae, M. 2018. Understanding the effect of the discrepancy between sought and obtained gratification on social networking site users’ satisfaction and continuance intention. Computers in Human Behavior 79: 137–153.
Paper not yet in RePEc: Add citation now
- Bagozzi, R.P., and U.M. Dholakia. 2002. Intentional social action in virtual communities. Journal of Interactive Marketing 16 (2): 2–21.
Paper not yet in RePEc: Add citation now
- Bagozzi, R.P., and Y. Yi. 1988. On the evaluation of structural equation models. Journal of the Academy of Marketing Science 16 (1): 74–94.
Paper not yet in RePEc: Add citation now
- Batra, R., A. Ahuvia, and R.P. Bagozzi. 2012. Brand love. Journal of Marketing 76 (2): 1–16.
Paper not yet in RePEc: Add citation now
- Becker, T.E., G. Atnic, J.A. Breaugh, K.D. Carlson, J.R. Edwards, and P.E. Spector. 2016. Statistical control in correlational studies: 10 essential recommendations for organizational researchers. Journal of Organizational Behavior 37: 157–167.
Paper not yet in RePEc: Add citation now
Belk, R. 1988. Possessions and the extended self. Journal of Consumer Research 15: 139–168.
Belk, R.W. 2013. Extended self in a digital world. Journal of Consumer Research 40: 477–500.
- Bernerth, J.B., and H. Aguinis. 2016. A critical review and best-practice: Recommendations for control variable usage. Personnel Psychology 69: 229–283.
Paper not yet in RePEc: Add citation now
- Bhattacharya, C.B., and S. Sen. 2003. Consumer–company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing 67 (2): 76–88.
Paper not yet in RePEc: Add citation now
Black, I., and C. Veloutsou. 2017. Working consumers: Co-creation of brand identity, consumer identity and brand community identity. Journal of Business Research 70: 416–429.
- Boasso, B., and M. Saracino. 2016. Social media marketing: Guida professionale al marketing in Rete. Milan: Apogeo.
Paper not yet in RePEc: Add citation now
- Bowen, J.T., and S. Shoemaker. 1998. Loyalty: A strategic commitment. Cornell and Hotel Administrative Quarterly 39 (1): 12–25.
Paper not yet in RePEc: Add citation now
- Brooks, A.K., and C. Anumudu. 2016. Identity development in personal branding instruction social narratives and online brand management in a global economy. Adult Learning 27 (1): 23–29.
Paper not yet in RePEc: Add citation now
- Byrne, B.M. 2016. Structural equation modeling with amos. Abingdon: Routlege.
Paper not yet in RePEc: Add citation now
- Cantril, H. 1941. Professor quiz: A gratifications study. In Radio research, ed. P.F. Lazarsfeld and F. Stanton, 34–45. New York: Duell, Sloan and Pearce.
Paper not yet in RePEc: Add citation now
- Carlson, J., J. Wyllie, M.M. Rahman, and R. Voola. 2018. Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2018.07.008 .
Paper not yet in RePEc: Add citation now
- Carlson, K.D., and J. Wu. 2012. The illusion of statistical control: Control variable practice in management research. Organizational Research Methods 15: 413–435.
Paper not yet in RePEc: Add citation now
- Carpenter, C.J. 2012. Narcissism on Facebook: Self-promotional and anti-social behavior. Personality and Individual Differences 52: 482–486.
Paper not yet in RePEc: Add citation now
- Casaló, L.V., C. Flavián, and M. Guinalíu. 2010. Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities. International Journal of Information Management 30 (4): 357–367.
Paper not yet in RePEc: Add citation now
- Chang, C.W., C.H. Ko, H.C. Huang, and S.J. Wang. 2020. Brand community identification matters: A dual value-creation routes framework. Journal of Product & Brand Management 29 (3): 289–306.
Paper not yet in RePEc: Add citation now
- Chaudhuri, A., and M.B. Holbrook. 2001. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing 65 (2): 81–93.
Paper not yet in RePEc: Add citation now
- Cheung, C.M., P.Y. Chiu, and M.K. Lee. 2011. Online social networks: Why do students use facebook?. Computers in Human Behavior 27 (4): 1337–1343.
Paper not yet in RePEc: Add citation now
- Chua, A.Y., and S. Banerjee. 2013. Customer knowledge management via social media: The case of Starbucks. Journal of Knowledge Management 17 (2): 237–249.
Paper not yet in RePEc: Add citation now
- Claffey, E., and M. Brady. 2017. Examining consumers’ motivations to engage in firm-hosted virtual communities. Psychology and Marketing 34 (4): 356–375.
Paper not yet in RePEc: Add citation now
Coelho, P.S., P. Rita, and Z.R. Santos. 2018. On the relationship between consumer-brand identification, brand community, and brand loyalty. Journal of Retailing and Consumer Services 43: 101–110.
- Corrada, M.S., J.A. Flecha, and E. Lopez. 2020. The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services. European Business Review 32 (2): 297–315.
Paper not yet in RePEc: Add citation now
Davvetas, V., and A. Diamantopoulos. 2017. Regretting your brand-self? The moderating role of consumer-brand identification on consumer responses to purchase regret. Journal of Business Research 80: 218–227.
- De Vries, N.J., and J. Carlson. 2014. Examining the drivers and brand performance implications of customer engagement with brands in the social media environment. Journal of Brand Management 21 (6): 495–515.
Paper not yet in RePEc: Add citation now
Demiray, M., and S. Burnaz. 2019. Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers. Journal of Business Research 96: 115–124.
- Dessart, L., C. Veloutsou, and A. Morgan-Thomas. 2015. Consumer engagement in online brand communities: A social media perspective. Journal of Product & Brand Management 24 (1): 28–42.
Paper not yet in RePEc: Add citation now
- Dimitriu, R., and R. Guesalaga. 2017. Consumers’ social media brand behaviors: Uncovering underlying motivators and deriving meaningful consumer segments. Psychology and Marketing 34 (5): 580–592.
Paper not yet in RePEc: Add citation now
- Eginli, A.T., and N.O. Tas. 2018. Interpersonal communication in social networking sites: An investigation in the framework of uses and gratification theory. Online Journal of Communication and Media Technologies 8 (2): 81–104.
Paper not yet in RePEc: Add citation now
Elbedweihy, A.M., C. Jayawardhena, M.H. Elsharnouby, and T.H. Elsharnouby. 2016. Customer relationship building: The role of brand attractiveness and consumer–brand identification. Journal of Business Research 69 (8): 2901–2910.
- Ellison, N.B., C. Steinfield, and C. Lampe. 2007. The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediated Communication 12 (4): 1143–1168.
Paper not yet in RePEc: Add citation now
Escalas, J.E., and J.R. Bettman. 2005. Self-construal, reference groups, and brand meaning. Journal of Consumer Research 32 (3): 378–389.
- Fatma, M., I. Khan, and Z. Rahman. 2016. How does corporate association influence consumer brand loyalty? Mediating role of brand identification. Journal of Product & Brand Management 25 (7): 629–641.
Paper not yet in RePEc: Add citation now
- Fernandes, T., and A. Castro. 2020. Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities. Journal of Marketing Management. https://doi.org/10.1080/0267257X.2020.1724179 .
Paper not yet in RePEc: Add citation now
- Fornell, C., and D.F. Larcker. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18 (1): 39–50.
Paper not yet in RePEc: Add citation now
Fournier, S. 1998. Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research 24 (4): 343–373.
- Gan, Ch., and H. Li. 2018. Understanding the effects of gratifications on the continuance intention to use WeChat in China: A perspective on uses and gratifications. Computers in Human Behavior 78: 306–315.
Paper not yet in RePEc: Add citation now
- Gutiérrez-Cillán, J., C. Camarero-Izquierdo, and R. San José-Cabezudo. 2017. How brand post content contributes to user’s Facebook brand-page engagement: The experiential route of active participation. Business Research Quarterly 20 (4): 258–274.
Paper not yet in RePEc: Add citation now
- Habibi, M.R., M. Laroche, and M.O. Richard. 2014. The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior 37: 152–161.
Paper not yet in RePEc: Add citation now
- Hair, J.F., G.T. Hult, C.M. Ringle, and M. Sarstedt. 2017. A primer on partial least squares structural equation modeling. Beverly Hills: Sage.
Paper not yet in RePEc: Add citation now
- Hair, J.F., R.E. Anderson, B.J. Babin, and W.C. Black. 2010. Multivariate data analysis: A global perspective. Upper Saddle River, NJ: Pearson.
Paper not yet in RePEc: Add citation now
Hajli, M.N. 2014. Social commerce for innovation. International Journal of Innovation Management 18 (04): 145002. https://doi.org/10.1142/S1363919614500248 .
- Hartmann, B.J., C. Wiertz, and E.J. Arnould. 2015. Exploring consumptive moments of value-creating practice in online community. Psychology & Marketing 32: 319–340.
Paper not yet in RePEc: Add citation now
Hausman, A.V., and J.S. Siekpe. 2009. The effect of web interface features on consumer online purchase intentions. Journal of Business Research 62 (1): 5–13.
- Heikamp, T., G. Alessandri, M. Laguna, V. Petrovic, M.G. Caprara, and G. Trommsdorff. 2014. Cross-cultural validation of the positivity-scale in five European countries. Personality and Individual Differences 71: 140–145.
Paper not yet in RePEc: Add citation now
- Heinonen, K. 2011. Consumer activity in social media: Managerial approaches to consumers’ social media behavior. Journal of Consumer Behaviour 10 (6): 356–364.
Paper not yet in RePEc: Add citation now
- Hinkin, T.R. 1998. A brief tutorial on the development of measures for use in survey questionnaires. Organizational Research Methods 1: 104–121.
Paper not yet in RePEc: Add citation now
- Hirschman, E.C., and M.B. Holbrook. 1982. Hedonic consumption: Emerging concepts, methods and propositions. The Journal of Marketing 46 (3): 92–101.
Paper not yet in RePEc: Add citation now
- Hoelter, J.W. 1983. The analysis of covariance structures goodness-of-fit indices. Sociological Methods and Research 11 (3): 325–344.
Paper not yet in RePEc: Add citation now
- Hsu, L-Ch., W.-H. Chih, and D.-K. Liou. 2015. Understanding community citizenship behavior in social networking sites: An extension of the social identification theory. Industrial Management & Data Systems 115 (9): 1752–1772.
Paper not yet in RePEc: Add citation now
Hudson, S., L. Huang, M.S. Roth, and T.J. Madden. 2016. The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing 33 (1): 27–41.
- Hwang, J., and J. Kandampully. 2012. The role of emotional aspects in younger consumer-brand relationships. Journal of Product & Brand Management 21 (2): 98–108.
Paper not yet in RePEc: Add citation now
- Ilicic, J., and C.M. Webster. 2016. Being true to oneself: Investigating celebrity brand authenticity. Psychology and Marketing 33 (6): 410–420.
Paper not yet in RePEc: Add citation now
Iyer, P., A. Davari, and A. Mukherjee. 2018. Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective. Journal of Retailing and Consumer Services 44: 235–243.
- Jahn, B., and W. Kunz. 2012. How to transform consumers into fans of your brand. Journal of Service Management 23 (3): 344–361.
Paper not yet in RePEc: Add citation now
- Jang, H., L. Olfman, I. Ko, J. Koh, and K. Kim. 2008. The influence of on-line brand community characteristics on community commitment and brand loyalty. International Journal of Electronic Commerce 12 (3): 57–80.
Paper not yet in RePEc: Add citation now
Kaiser, H.F. 1974. An index of factorial simplicity. Psychometrika 39 (1): 31–36.
- Karaduman, İ. 2013. The effect of social media on personal branding efforts of top level executives. Procedia-Social and Behavioral Sciences 99: 465–473.
Paper not yet in RePEc: Add citation now
- Karakaya, F., and N.G. Barnes. 2010. Impact of online reviews of customer care experience on brand or company selection. Journal of Consumer Marketing 27 (5): 447–457.
Paper not yet in RePEc: Add citation now
- Katz, E., H. Haas, and M. Gurevitch. 1973. On the use of the mass media for important things. American Sociology Association 38 (2): 164–181.
Paper not yet in RePEc: Add citation now
- Katz, E., J.G. Blumler, and M. Gurevitch. 1974. Utilization of mass communication by the individual. In The uses of mass communications: Current perspectives on gratifications research, ed. J.G. Blumler and E. Katz, 19–32. Beverly Hills, CA: Sage.
Paper not yet in RePEc: Add citation now
- Kaur, H., M. Paruthi, J. Islam, and L.D. Hollebeek. 2020. The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities. Telematics and Informatics 46: 101321.
Paper not yet in RePEc: Add citation now
- Khan, I., L.D. Hollebeek, M. Fatma, J.U. Islam, and Z. Rahman. 2019. Brand engagement and experience in online services. Journal of Services Marketing 34 (2): 163–175.
Paper not yet in RePEc: Add citation now
- Khan, M.L. 2017. Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior 66: 236–247.
Paper not yet in RePEc: Add citation now
- Khedher, M. 2014. Personal branding phenomenon. International Journal of Information, Business and Management 6 (2): 29–40.
Paper not yet in RePEc: Add citation now
- Kim, C.K., D. Han, and S.B. Park. 2001. The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Research 43 (4): 195–206.
Paper not yet in RePEc: Add citation now
Kim, J., and K.H. Lee. 2019. Influence of integration on interactivity in social media luxury brand communities. Journal of Business Research 99: 422–429.
- Kim, S.E., T. Shaw, and H. Schneider. 2003. Web site design benchmarking within industry groups. Internet Research 13 (1): 17–26.
Paper not yet in RePEc: Add citation now
- Kish, L. 1959. Some statistical problems in research design. American Sociological Review 24 (3): 328–338.
Paper not yet in RePEc: Add citation now
- Ko, H., C.-H. Cho, and M.S. Roberts. 2005. Internet uses and gratifications: A structural equation model of interactive advertising. Journal of Advertising 34 (2): 57–70.
Paper not yet in RePEc: Add citation now
- Korgaonkar, P.K., and L.D. Wolin. 1999. A multivariate analysis of web usage. Journal of advertising research 39 (2): 53.
Paper not yet in RePEc: Add citation now
- Kowalczyk, C.M., and K.R. Pounders. 2016. Transforming celebrities through social media: The role of authenticity and emotional attachment. Journal of Product & Brand Management 25 (4): 345–356.
Paper not yet in RePEc: Add citation now
Kucharska, W. 2017. Consumer social network brand identification and personal branding. How do social network users choose among brand sites? Cogent Business and Management. https://doi.org/10.1080/23311975.2017.1315879 .
- Kucharska, W. 2019. Online brand communities’ contribution to digital business models: Social drivers and mediators. Journal of Research in Interactive Marketing 13 (4): 437–463.
Paper not yet in RePEc: Add citation now
- Kuikka, A., and T. Laukkanen. 2012. Brand loyalty and the role of hedonic value. Journal of Product & Brand Management 21 (7): 529–537.
Paper not yet in RePEc: Add citation now
Labrecque, L.I., E. Markos, and G.R. Milne. 2011. Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing 25 (1): 37–50.
- Laconi, S., K. Kaliszewska-Czeremska, A. Gnisci, I. Sergi, A. Barke, F. Jeromin, J. Groth, M. Gamez-Guadix, N. Keser Ozcan, Z. Demetrovics, O. Kiraly, K. Siomos, G. Floros, and D.J. Kuss. 2018. Cross-cultural study of Problematic Internet Use in nine European countries. Computers in Human Behavior 8: 430–440.
Paper not yet in RePEc: Add citation now
- Lam, S.K., M. Ahearne, Y. Hu, and N. Schillewaert. 2010. Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing 74 (6): 128–146.
Paper not yet in RePEc: Add citation now
- Laroche, M., M.R. Habibi, and M.O. Richard. 2013. To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management 33 (1): 76–82.
Paper not yet in RePEc: Add citation now
- Lee, C.S., and L. Ma. 2012. News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior 28 (2): 331–339.
Paper not yet in RePEc: Add citation now
- Lee, S., and M. Cho. 2011. Social media use in a mobile broadband environment. Examination of determinants of Twitter and Facebook use. International Journal of Mobile Marketing 6 (2): 71–87.
Paper not yet in RePEc: Add citation now
- Leung, D., R. Law, H. van Hoof, and D. Buhalis. 2013. Social media in tourism and hospitality: A literature review. Journal of Travel and Tourism Hospitality 30 (1–2): 3–22.
Paper not yet in RePEc: Add citation now
- Li, H., Y. Liu, X. Xu, J. Heikkila, and H. van der Hejden. 2015. Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games. Computers in Human Behavior 48: 261–272.
Paper not yet in RePEc: Add citation now
- Lim, W.M., and W.M. Lim. 2016. Understanding the selfie phenomenon: Current insights and future research directions. European Journal of Marketing 50 (9/10): 1773–1788.
Paper not yet in RePEc: Add citation now
- Liu, X., Q. Min, and S. Han. 2020. Understanding users’ continuous content contribution behaviours on microblogs: An integrated perspective of uses and gratification theory and social influence theory. Behaviour & Information Technology 39 (5): 525–543.
Paper not yet in RePEc: Add citation now
- López, M., M. Sicilia, and A.A. Moyeda-Carabaza. 2017. Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness. Internet Research 27 (1): 21–51.
Paper not yet in RePEc: Add citation now
- Luo, N., M. Zhang, M. Hu, and Y. Wang. 2016. How community interactions contribute to harmonious community relationships and consumers’ identification in online brand community. International Journal of Information Management 36 (5): 673–685.
Paper not yet in RePEc: Add citation now
- Malone, C., and S.T. Fiske. 2013. The human brand: How we relate to people, products, and companies. New York, NY: Wiley.
Paper not yet in RePEc: Add citation now
Manchanda, P., G. Packard, and A. Pattabhiramaiah. 2015. Social dollars: The economic impact of customer participation in a firm-sponsored online customer community. Marketing Science 34 (3): 367–387.
Mandl, L., and J. Hogreve. 2020. Buffering effects of brand community identification in service failures: The role of customer citizenship behaviors. Journal of Business Research 107: 130–137.
- Marzocchi, G., G. Morandin, and M. Bergami. 2013. Brand communities: Loyal to the community or the brand? European Journal of Marketing 47 (1/2): 93–114.
Paper not yet in RePEc: Add citation now
- McGuire, W.J. 1974. Psychological motives and communication gratification. In The uses of mass communications: Current perspectives on gratifications research, ed. J.G. Blumler and E. Katz. Beverly Hills, CA: Sage Publications.
Paper not yet in RePEc: Add citation now
- Millán, Á., and E. Díaz. 2014. Analysis of consumers’ response to brand community integration and brand identification. Journal of Brand Management 21 (3): 254–272.
Paper not yet in RePEc: Add citation now
- Moulard, J.G., C.P. Garitty, and D.H. Rice. 2015. What makes a human brand authentic? Identifying the antecedents of celebrity authenticity. Psychology and Marketing 32 (2): 173–186.
Paper not yet in RePEc: Add citation now
- Muniz Jr., A.M., and T.C. O’Guinn. 1995. Brand community and the sociology of brands. In Advances in consumer research, ed. K.P. Corfman and J.G. Lynch Jr. Provo, UT: Association for Consumer Research.
Paper not yet in RePEc: Add citation now
- Muniz, A.M., and T.C. O’Guinn. 2001. Brand community. Journal of Consumer Research 27 (4): 412–432.
Paper not yet in RePEc: Add citation now
- Muntinga, D.G., M. Moorman, and E.G. Smit. 2011. Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of advertising 30 (1): 13–46.
Paper not yet in RePEc: Add citation now
- Ngai, E.W., S.S. Tao, and K.K. Moon. 2015. Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management 35 (1): 33–44.
Paper not yet in RePEc: Add citation now
Nielsen, B.B., and A. Raswant. 2018. The selection, use, and reporting of control variables in international business research: A review and recommendations. Journal of World Business. https://doi.org/10.1016/j.jwb.2018.05.003 .
- Nitish, S., K. Lehnert, and K. Bostick. 2012. Global social media usage: Insights into reaching consumers worldwide. Thunderbird International Business Review 54 (5): 683–700.
Paper not yet in RePEc: Add citation now
- Nolan, L. 2015. The impact of executive personal branding on non-profit perception and communications. Public Relations Review 41 (2): 288–292.
Paper not yet in RePEc: Add citation now
- Okazaki, S., and C. Taylor. 2013. Social media and international advertising: Theoretical challenges and future directions. International Marketing Review 30 (1): 56–71.
Paper not yet in RePEc: Add citation now
- Oliver, R.L. 1999. Whence consumer loyalty? The Journal of Marketing 63: 33–44.
Paper not yet in RePEc: Add citation now
- Orehek, E., and L.J. Human. 2017. Self-expression on social media: Do tweets present accurate and positive portraits of impulsivity, self-esteem, and attachment style? Personality and Social Psychology Bulletin 43 (1): 60–70.
Paper not yet in RePEc: Add citation now
- Özbölük, T., and Y. Dursun. 2017. Online brand communities as heterogeneous gatherings: A netnographic exploration of Apple users. Journal of Product & Brand Management. 26 (4): 375–385.
Paper not yet in RePEc: Add citation now
- Park, N., K.F. Kee, and S. Valenzuela. 2009. Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. CyberPsychology & Behavior 12 (6): 729–733.
Paper not yet in RePEc: Add citation now
Pedeliento, G., D. Andreini, and C. Veloutsou. 2020. Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.10.069 .
- Phua, J., S.V. Jin, and J.J. Kim. 2017. Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics 34 (1): 412–424.
Paper not yet in RePEc: Add citation now
- Pongpaew, W., M. Speece, and L. Tiangsoongnern. 2017. Social presence and customer brand engagement on Facebook brand pages. Journal of Product & Brand Management 26 (3): 262–281.
Paper not yet in RePEc: Add citation now
Popp, B., and H. Woratschek. 2017. Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management 24 (3): 250–270.
- Popp, B., B. Wilson, C. Horbel, and H. Woratschek. 2016. Relationship building through Facebook brand pages: The multifaceted roles of identification, satisfaction, and perceived relationship investment. Journal of Strategic Marketing 24 (3–4): 278–294.
Paper not yet in RePEc: Add citation now
- Quan-Haase, A., and A.L. Young. 2014. The uses and gratifications (U&G) approach as a lens for studying social media practice. The Handbook of Media and Mass Communication Theory 1: 269–286.
Paper not yet in RePEc: Add citation now
- Raacke, J., and J. Bonds-Raacke. 2008. MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychology and behavior 11 (2): 169–174.
Paper not yet in RePEc: Add citation now
- Rein, I., P. Kotler, and B.R. Shields. 2007. The elusive fan: Reinventing sports in a crowded marketplace. New York, NY: McGraw Hill Professional.
Paper not yet in RePEc: Add citation now
- Rokito, S., Y.H. Choi, S.H. Taylor, and N.N. Bazarova. 2019. Over-gratified, under-gratified, or just right? Applying the gratification discrepancy approach to investigate recurrent Facebook use. Computers in Human Behavior 93: 76–83.
Paper not yet in RePEc: Add citation now
- Rosenbaum, M.S. 2008. Return on community for consumers and service establishments. Journal of Service Research 11 (2): 179–196.
Paper not yet in RePEc: Add citation now
- Ruggiero, T.E. 2000. Uses and gratifications theory in the 21st century. Mass Communication and Society 3 (1): 3–37.
Paper not yet in RePEc: Add citation now
Saboo, A.R., V. Kumar, and G. Ramani. 2016. Evaluating the impact of social media activities on human brand sales. International Journal of Research in Marketing 33 (3): 524–541.
- Sánchez-Casado, N., I. Confente, E. Tomaseti-Solano, and F. Brunetti. 2018. The role of online brand communties on building brand equity and loyalty through relational benefits. Journal of Marketing Theory and Practice 26 (3): 289–308.
Paper not yet in RePEc: Add citation now
- Scheidt, S., C. Gelhard, J. Strotzer, and J. Henseler. 2018. In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands. Journal of Product & Brand Management 27 (2): 203–220.
Paper not yet in RePEc: Add citation now
Schivinski, B., and D. Dabrowski. 2016. The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications 22 (2): 189–214.
- Schivinski, B., D.G. Muntinga, H.M. Pontes, and P. Lukasik. 2019. Influencing COBRAs: The effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2019.1572641 .
Paper not yet in RePEc: Add citation now
- Seidman, G. 2013. Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and Individual Differences 54 (3): 402–407.
Paper not yet in RePEc: Add citation now
- Shao, G. 2009. Understanding the appeal of user-generated media: A uses and gratification perspective. Internet Research 19 (1): 7–25.
Paper not yet in RePEc: Add citation now
- Sheldon, P. 2008. The relationship between unwillingness-to-communicate and students’ Facebook use. Journal of Media Psychology: Theories, Methods, and Applications 20 (2): 67–75.
Paper not yet in RePEc: Add citation now
- Shepherd, I.D. 2005. From cattle and coke to Charlie: Meeting the challenge of self-marketing and personal branding. Journal of Marketing Management 21 (5–6): 589–606.
Paper not yet in RePEc: Add citation now
- Sicilia, M., and M. Palazon. 2008. Brand communities on the internet: A case study of coca cola’s Spanish virtual community. Corporate Communications: An International Journal 13 (3): 255–270.
Paper not yet in RePEc: Add citation now
- Simon, C., T.O. Brexendorf, and M. Fassnacht. 2016. The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook. Journal of Product & Brand Management 25 (5): 409–423.
Paper not yet in RePEc: Add citation now
- Smith, T. 2010. Global social media trends: Asia impact. Available at: www.globalwebindex.net . Accessed 10 May 2017.
Paper not yet in RePEc: Add citation now
- Stafford, T.E., M.R. Stafford, and L.L. Schkade. 2004. Determining uses and gratifications for the internet. Decision Sciences 35 (2): 259–288.
Paper not yet in RePEc: Add citation now
- Statista. 2020. Global social network penetration 2014–2021. Available at: https://www.statista.com/statistics/260811/social-network-penetration-worldwide/ . Accessed 10 Feb 2020.
Paper not yet in RePEc: Add citation now
- Steiger, J.H., and J.C. Lind. 1980. Statistically based tests for the number of common factors. In Annual meeting of the psychometric society, Iowa City, IA 758, 424–453.
Paper not yet in RePEc: Add citation now
- Stephen, A.T., and O. Toubia. 2010. Deriving value from social commerce networks. Journal of Marketing Research 47 (2): 215–228.
Paper not yet in RePEc: Add citation now
- Stokburger-Sauer, N. 2010. Brand community: Drivers and outcomes. Psychology and Marketing 27 (4): 347–368.
Paper not yet in RePEc: Add citation now
Stokburger-Sauer, N., S. Ratneshwar, and S. Sen. 2012. Drivers of consumer–brand identification. International Journal of Research in Marketing 29 (4): 406–418.
- Sundar, S.S., and A.M. Limperos. 2013. Uses and grats 2.0: New gratifications for new media. Journal of Broadcasting & Electronic Media 57 (4): 504–525.
Paper not yet in RePEc: Add citation now
- Teichmann, K., N.E. Stokburger-Sauer, A. Plank, and A. Strobl. 2015. Motivational drivers of content contribution to company versus consumer-hosted online communities. Psychology and Marketing 32: 341–355.
Paper not yet in RePEc: Add citation now
- Thompson, S.A., and R.K. Sinha. 2008. Brand communities and new product adoption: The influence and limits of oppositional loyalty. Journal of marketing 72 (6): 65–80.
Paper not yet in RePEc: Add citation now
- Toffler, A. 1981. The third wave. New York, NY: Bantam Books.
Paper not yet in RePEc: Add citation now
- Tuškej, U., and K. Podnar. 2018. Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media. Journal of Product & Brand Management 27 (1): 3–17.
Paper not yet in RePEc: Add citation now
Tuškej, U., U. Golob, and K. Podnar. 2013. The role of consumer–brand identification in building brand relationships. Journal of Business Research 66 (1): 53–59.
- Voss, K.E., E.R. Spangenberg, and B. Grohmann. 2003. Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research 40: 310–320.
Paper not yet in RePEc: Add citation now
- Wang, Z., J.M. Tchernev, and T. Solloway. 2012. A dynamic longitudinal examination of social media use, needs, and gratifications among college students. Computers in Human Behavior 28 (5): 1829–1839.
Paper not yet in RePEc: Add citation now
- Watson, G.F., J.T. Beck, C.M. Henderson, and R.W. Palmatier. 2015. Building, measuring, and profiting from consumer loyalty. Journal of the Academy of Marketing Science 43 (6): 790–825.
Paper not yet in RePEc: Add citation now
- Whiting, A., and D. Williams. 2013. Why people use social media: A uses and gratifications approach. Qualitative Market Research: An International Journal 16 (4): 362–369.
Paper not yet in RePEc: Add citation now
Wolter, J.S., S. Brach, J.J. Cronin, and M. Bonn. 2016. Symbolic drivers of consumer–brand identification and disidentification. Journal of Business Research 69: 785–793.
Zaglia, M.E. 2013. Brand communities embedded in social networks. Journal of Business Research 66 (2): 216–223.
- Zhang, B., and M. Vos. 2014. Social media monitoring: Aims, methods, and challenges for international companies. Corporate Communications: An International Journal 19 (4): 371–383. https://doi.org/10.1108/CCIJ-07-2013-0044 .
Paper not yet in RePEc: Add citation now
- Zhang, M., and N. Luo. 2016. Understanding relationship benefits from harmonious brand community on social media. Internet Research 26 (4): 809–826.
Paper not yet in RePEc: Add citation now
Zhou, Z., Q. Zhang, C. Su, and N. Zhou. 2012. How do brand communities generate brand relationships? Intermediate mechanisms. Journal of Business Research 65 (7): 890–895.
- Zolkepli, I.A., and Y. Kamarulzaman. 2015. Social media adoption: The role of media needs and innovation characteristics. Computers in Human Behavior 43: 189–209.
Paper not yet in RePEc: Add citation now