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27. Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation. (2010). Lindsey, Charles ; Jain, Shailendra P. ; Mishra, Saurabh ; Wiles, Michael A..
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28. Outsourcing suppliers as downstream competitors: Biting the hand that feeds. (2010). Tan, Soo Jiuan ; Lim, Wei Shi .
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31. Measures of Brand Loyalty. (2009). Richards, Timothy ; Allender, William J..
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32. A Price Discrimination Model of Trade Promotions. (2008). Cui, Haitao ; Raju, Jagmohan S. ; Zhang, John Z..
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35. Sales: Tests of Theories on Causality and Timing. (2008). Villas-Boas, Sofia ; Perloff, Jeffrey ; Brown, Jen ; Berck, Peter.
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36. Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model. (2008). Martin-Herran, Guiomar ; Salma, Karray ; Guiomar, Martin-Herran .
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37. Strategic Manufacturer Response to a Dominant Retailer. (2007). Dukes, Anthony ; Geylani, Tansev ; Srinivasan, Kannan .
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43. Effects of Sales on Brand Loyalty. (2006). Villas-Boas, Sofia ; Perloff, Jeffrey ; Huang, Rui.
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45. Advertising in a Distribution Channel. (2004). Zettelmeyer, Florian ; Shaffer, Greg.
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46. Random effects choice models: seeking latent predisposition segments in the context of retail store format selection. (2004). Gonzalez-Benito, scar .
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