WPP updates RTO policy following similar mandates at Omnicom and Publicis
Employees were informed by CEO Mark Read that they are expected back in the office four days a week.
Adidas enters F1 as sponsor of the Mercedes team
As an official sponsor, the brand will design clothing, footwear and accessories for the team and its fans.
The Brick Warehouse boosts its TV spend: AdEase
Crave TV was the second most active advertiser during the first week of the year.
Industry News: APTN extends deal with Rogers for NHL season
Meanwhile, at CES, Google announces it’s bringing AI to its TV operating system.
Meta plans to axe third-party fact checking
In a move meant to increase free speech, the company is moving to the community notes system used by X.
Sleep Country starts the year as the most active advertiser on radio
The latest AdEase report shows that London Drugs ranked second in the week of Dec 30 to Jan 5.
Coca-Cola turns to social media to launch emotional ad in Quebec
The brand closed 2024 with a campaign that pays tribute to singer and songwriter legend Jean-Pierre Ferland.
TikTok prepares for possible U.S. ban
Amidst promises to advertisers, the company’s head of ad sales in North America has stepped down.
Horizon Media Holdings appoints first president
Bob Lord brings more than 30 years of marketing, media and technology expertise to this newly created role.
Christine Saunders joins Dentsu Canada
The former Starcom CEO will be stepping the role of CEO, Media Practice.
Rogers, Corus in dispute over channel packaging, realignment
Rogers has filed to appeal a decision from the CRTC to prevent it from moving Corus channels Home and Flavour.
Happy holidays from Media in Canada
We’ll be back in the new year!
SiriusXM launches first activation of the season with the Toronto Raptors
The multi-year partnership between the two brands kicked off in 2023.
Canadians trust brand employees over influencers: report
The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.
Pattison adds Montreal’s Bixi to its portfolio
The partnership follows the win of the Réseau Express Métropolitain transit system in 2023.
