But the home on the other side — and the one next to it, and the one next to that and the one next to that one — are all gone, with little more than brick chimneys or the torched lump of metal from what used to be a car left behind.

And for those whose houses survived, can they bear to wake up each morning only to stare at what used to be their neighbor’s house?

And the boys say they know the perfect venue to debut their new material - Bradford Live, which used to be the cinema they'd regularly visit as children.

Bryleigh says big-brand partnerships used to be the best way to make money, but "appealing to the masses" is no longer the best strategy for influencers, thanks to newer platforms like TikTok, which use a different algorithm to choose content for users.

“My wife and I, when we first got together, we used to live downstairs in a little apartment here,” said Wiley, standing in the debris where his front door circa 1988 used to be.