It wasn’t the first time. I was speaking at the World Coaching Congress in Mumbai about the best ways to lead a high performance sales team. When quoting Socrates who said, “I cannot teach anybody anything, I can only make them think”, there were some skeptical looks in the audience. “My team needs to be taught how to sell!”, I imagined them thinking. Maybe you’re thinking the same thing.

Socrates once remarked, “I cannot teach anybody anything. I can only make them think.” While initial training sets the foundation, the true test is in

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