A novelty on the luxury sports watch market, from a brand you didn't expected in this segment... Check our review of the new Bell & Ross BR05 Blue Steel.

And what's more, they're nearly all heavily discounted.

A new icon by Bell & Ross, the BR 05 is now equipped with a chronograph movement – a mechanical complication perfectly adapted to the pace of urban life. Invented to measure and control short time periods, this function is a loyal ally for those who wear it in their quest to master the fleeting nature of time.

Hands-on with the Bell & Ross BR 03-92 MA-1 #watch, a limited edition #timepiece named after the famous Bomber #jacket launched in 1958 for the US Air Force

Here are the top 10 you're guaranteed to get your money's worth.

A surprisingly luxurious and urbanite look for the Bell & Ross BR 03 instrument watch, now with rose gold accents and an opaline dial.

The sleeker and stealthier soul of the collection clad from head-to-toe in ceramic. We take a closer look at Bell & Ross BR 05 Black Ceramic.

Much like recently minted Laker LeBron James, WatchTime will be taking its talents to L.A. on May 3-4 for the inaugural WatchTime Los Angeles collectors' event, and we're bringing 27 of the industry's most interesting and innovative timepiece brands with us. One of them is longtime event participant

Browse our selection of luxury watches for men, each exhibiting expert craftmanship and detailing from a range of renowned designers.