Local Hero poster - Local Hero, written by Bill Forsyth, is a fantastic advert for Scotland and particularly the village of Pennan

Two short stories illuminate powerful lessons on pricing and value for marketers and the brands they serve.

Bill Forsyth - Local Hero

Bill Forsyth put Scottish cinema on the map with this delightfully eccentric culture-clash comedy. Riffing on popular representations of Scottish life and folklore, Local Hero follows the Texas oil executive Mac (Peter Riegert), who is dispatched by his crackpot boss (Burt Lancaster) to a remote seaside village in Scotland with orders to buy out the town and develop the region for an oil refinery. But as business mixes with pleasure, Mac finds himself enchanted by both the picturesque…

What do you say we have dinner in the Tardis?

Local Hero cast