A value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy. When you’re starting a new project, or a new company, you need practical tools to … Continue reading Value Proposition Canvas Template

I’ve recently done some interviews with lower-wage, hourly-paid workers (who are parents) as part of a side project. One component I would add to this VPC in the future is the pains/gains of other…

Applying the Value Proposition Canvas (Osterwalder & Pigneur, 1999) to the Harvard University website “Canvas” was a novel and insightful exercise. By applying the mindset laid out in IDEO’s “The…

A simple way to clarify your customers jobs-to-be-done, pains and gains to design products and services they need and want. Works in conjunction with the Business Model Canvas.

Value proposition canvas is a tool which helps to align the value proposition of the offering with what the customer values and needs.

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The Value Proposition Canvas is used to align product or service positioning with customer needs. This article explains this framework.

Compare product benefits to customer pains and needs with this colorful value proposition canvas. Download and print