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15. The impact of Involvement in CRM Initiative on Inter-functional Integration and Organizational Performance: Evidence from Pakistani Enterprises. (2015). Sulaiman, Ainin ; Jaafar, Noor Ismawati ; Khan, Mohammad Asif ; Ashraf, Muhammad.
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46. Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals. (1999). Parvatiyar, Atul ; Westgate, Lori ; Sheth, Jagdish N. ; Naidu, G. M..
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47. Managing Direct Selling Activities in China: A Cultural Explanation. (1999). Li, Stephen C. Y., ; Luk, Sherriff T. K., ; Fullgrabe, Lorna.
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48. Relationship Marketing in Corporate Legal Services. (1998). Hogg, Gillian ; Hart, Susan .
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