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2. How do customers perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? The mediating mechanisms of corporate brand pride and self?brand connection. (2022). Hur, Wonmoo ; Mo, Chang.
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3. Social appreciation of the interaction with an anthropomorphic robot. (2022). Stefana, Pop ; Corina, Pelau ; Miruna, Niculescu.
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4. Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships. (2022). Giebelhausen, Michael ; Hopkins, Christopher D ; Bock, Dora E ; Wolter, Jeremy S.
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5. Brand love and party preference of young political consumers (voters). (2022). Chaudhuri, Bibek Ray ; Raychaudhuri, Bibek ; Banerjee, Saikat.
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8. Antecedents and consequences of emotional attachment to sport teams brands. (2022). Zaaboub, Emna ; Morales, Miguel ; Cheikhrouhou, Soumaya ; Ladhari, Riadh.
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12. Measuring the effectiveness of facility naming rights sponsorships. (2020). Stephan, John ; Bourdeau, Brian L ; Martin, David S.
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15. Ranking and university branding: towards complementarity?. (2016). Peng, Hongxia ; Rochette, Corinne.
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16. The antecedents and influences of airline loyalty programs: the moderating role of involvement. (2015). Chen, I ; Wang, Edward.
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17. The Inclusion of Academicians into the Industry Sector in Bangladesh: A Model of Industry Engagement and Effective Innovation Performance. (2015). .
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18. Utilization of the country of origin effect in product-harm crisis management: an overview of literature and a conceptual model proposition. (2015). Bhuiyan, Miraj Ahmed ; Ullah, Asad.
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19. Self-referencing narratives to predict consumers preferences in the luxury industry: A longitudinal study. (2015). de KERVILER, Gwarlann ; Slavich, Barbara ; Ardelet, Caroline.
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20. Bridging the gap between country and destination image: Assessing common facets and their predictive validity. (2015). Zeugner-Roth, Katharina ; Abkar, Vesna.
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21. Relationship advertising: How advertising can enhance social bonds. (2015). de Waal, Timothy .
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22. Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness. (2015). Aksoy, Lerzan ; Wilson, Ian ; Williams, Luke ; Lariviere, Bart ; Buoye, Alexander ; Keiningham, Timothy L.
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23. The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections. (2015). Randhawa, Praneet ; Voorhees, Clay M ; Calantone, Roger J.
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24. Achieving tourist loyalty through destination personality, satisfaction, and identification. (2015). Hultman, Magnus ; Beheshti, Hooshang M ; Oghazi, Pejvak ; Skarmeas, Dionysis.
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25. Balancing customer privacy, secrets, and surveillance: Insights and management. (2015). Plangger, Kirk ; Watson, Richard T.
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26. The Role of Brand Loyalty: The Case Study of Telekom Malaysia. (2015). Husain, Munawwer .
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27. An analysis of brand relationship with the perceptive of customer based brand equity pyramid. (2014). Brito, Pedro Quelhas ; Raut, Umesh Ramchandra .
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28. The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity. (2014). Funk, Daniel C. ; Pentecost, Robin D. ; Doyle, Jason P..
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29. A new dualistic approach to brand passion: Harmonious and obsessive. (2014). Wooldridge, Barbara Ross ; Astakhova, Marina ; Swimberghe, Krist R..
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31. Retail relationships in a digital age. (2013). Keeling, Debbie ; McGoldrick, Peter .
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32. The role of brand logos in firm performance. (2013). Eisingerich, Andreas B. ; Park, Whan C. ; Pol, Gratiana .
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33. Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty. (2012). Iglesias, Oriol ; Batista-Foguet, Joan ; Singh, Jatinder.
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34. RELATIONSHIP MARKETING - THEORETICAL CONSIDERATION. (2012). Tichindelean, Mihai ; Catoiu, Iacob.
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35. Does the Individualist Consume More? The Interplay of Ethics and Beliefs that Governs Consumerism Across Cultures. (2010). Lee, Monle ; Pant, Anurag ; Ali, Abbas.
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36. Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité. (2010). Lebraty, Jean-Fabrice ; Lobre, Katia .
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37. Female consumers: Decision-making in brand-driven retail. (2010). Granot, Elad ; Brashear, Thomas G. ; Greene, Henry .
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38. BRANDING IN SMALL BUSINESS. (2010). BARBU, Catalin Mihail ; OGARCA, Radu Florin ; Mihai Razvan Constantin BARBU, .
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39. Customer-Company Identification : a Study of Relational Consequences in the Non-Profit Sector. (2009). Monnot, Elisa ; Volle, Pierre ; Reniou, Fanny.
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40. A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA. (2009). Lencastre, Paulo ; Corte-Real, Ana .
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42. Self-brand connections: The role of attitude strength and autobiographical memory primes. (2008). Moore, David J. ; Homer, Pamela Miles.
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43. Making connections: Partner quality, identity, and community. (2008). Spiggle, Susan.
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44. Relationship quality as a predictor of B2B customer loyalty. (2007). Miller, Kenneth E. ; Rauyruen, Papassapa.
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45. In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit. (2006). Lim, Elison Ai Ching, ; Terziovski, Mile ; Morrison, Michael ; Beverland, Michael.
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46. Tell me which perfume you wear, Ill tell you how old you are: Modeling the Impact of Consumer age on Product choice. (2006). Laurent, Gilles ; Lambert-Pandraud, Raphaelle.
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47. Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Czellar, Sandor ; Laurent, Gilles ; Dubois, Bernard .
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48. Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing. (2005). Johar, Gita V. ; Aaker, Jennifer L. ; Sengupta, Jaideep.
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49. Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects. (2002). Smidts, A. ; Leenheer, J. ; van Heerde, H. J. ; Bijmolt, T. H. A., ; Bijmolt,T. H. A., .
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