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2. The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods. (2021). Mejia, Victor D ; Aurier, Philippe.
   In: Journal of the Academy of Marketing Science.
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3. Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. (2020). Chandon, Pierre ; Cadario, Romain.
   In: Marketing Science.
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4. Microeconometric Models of Consumer Demand. (2018). Dube, Jean-Pierre H.
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5. The effect of loyalty program expiration policy on consumer behavior. (2017). Liu-Thompkins, Yuping ; Breugelmans, Els.
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6. The Internet-of-Things: Review and research directions. (2017). , Irene ; Susan, ; Ne, Ire.
   In: International Journal of Research in Marketing.
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7. An Analysis of Assortment Choice in Grocery Retailing. (2015). Kwak, Kyuseop ; Russell, Gary J ; Duvvuri, Sri Devi .
   In: Journal of Retailing.
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8. Access to variety contributes to dietary diversity in China. (2014). Shively, Gerald ; Liu, Jing ; Binkley, James K..
   In: Food Policy.
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9. Dietary Diversity in Urban and Rural China: An Endogenous Variety Approach. (2013). Shively, Gerald ; Liu, Jing ; Binkley, James.
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10. Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing. (2011). Nair, Harikesh ; Chintagunta, Pradeep.
    In: Marketing Science.
    RePEc:inm:ormksc:v:30:y:2011:i:6:p:977-996.

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11. Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data. (2010). GUO, LIANG.
    In: Management Science.
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12. Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test. (2010). Feinberg, Fred M. ; Salisbury, Linda Court .
    In: Marketing Science.
    RePEc:inm:ormksc:v:29:y:2010:i:1:p:1-17.

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13. Is firm-specific innovation associated with greater value appropriation? The roles of environmental dynamism and technological diversity. (2010). Wang, Heli ; Chen, Wei-Ru .
    In: Research Policy.
    RePEc:eee:respol:v:39:y:2010:i:1:p:141-154.

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14. Service Cancellation and Competitive Refund Policy. (2009). GUO, LIANG.
    In: Marketing Science.
    RePEc:inm:ormksc:v:28:y:2009:i:5:p:901-917.

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15. Price Competition in Markets with Consumer Variety Seeking. (2009). Che, Hai ; Seetharaman, P. B..
    In: Marketing Science.
    RePEc:inm:ormksc:v:28:y:2009:i:3:p:516-525.

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16. Measures of Brand Loyalty. (2009). Richards, Timothy ; Allender, William J..
    In: 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin.
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17. The multiple discrete-continuous extreme value (MDCEV) model: Role of utility function parameters, identification considerations, and model extensions. (2008). Bhat, Chandra R..
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18. Uncertain Consumer Tastes and Two-Part Tariff. (2007). Wang, Hao.
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19. —Removing the Boundary Between Structural and Reduced-Form Models. (2006). GUO, LIANG.
    In: Marketing Science.
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20. Consumption Flexibility, Product Configuration, and Market Competition. (2006). GUO, LIANG.
    In: Marketing Science.
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21. Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; DeShazo, J. ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan.
    In: Marketing Letters.
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22. A multiple discrete-continuous extreme value model: formulation and application to discretionary time-use decisions. (2005). Bhat, Chandra R..
    In: Transportation Research Part B: Methodological.
    RePEc:eee:transb:v:39:y:2005:i:8:p:679-707.

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23. Product Differentiation and Mergers in the Carbonated Soft Drink Industry. (2005). Dube, Jean-Pierre.
    In: Journal of Economics & Management Strategy.
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24. Product‐Line Length as a Competitive Tool. (2005). draganska, michaela ; Jain, Dipak C..
    In: Journal of Economics & Management Strategy.
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25. Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks. (2004). Dube, Jean-Pierre.
    In: Marketing Science.
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26. Price and Product-Line Rivalry Among Supermarket Retailers. (2004). Richards, Timothy.
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27. Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results. (2003). Kahn, Barbara E. ; Luce, Mary Frances .
    In: Marketing Science.
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28. Modeling Consumer Demand for Variety. (2002). .
    In: Marketing Science.
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29. Commercial Use of UPC Scanner Data: Industry and Academic Perspectives. (1999). Bucklin, Randolph E. ; Gupta, Sunil.
    In: Marketing Science.
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