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5. Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects. (2022). Johnson, Lester W ; Pham, Ngoc ; Mirzaei, Abas ; Hugh, Dean Charles.
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6. Rural income growth, ethnic differences, and household cooking fuel choice: Evidence from China. (2022). Ma, Wanglin ; GONG, Binlei ; Zheng, Hongyun.
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7. The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods. (2021). Mejia, Victor D ; Aurier, Philippe.
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8. Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty. (2021). Loranca-Valle, Cristina ; Gutierrez-Rodriguez, Pablo ; Cuesta-Valio, Pedro.
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9. Disentangling the respective impacts of assortment size and alignability on perceived assortment variety. (2021). Huaman-Ramirez, Richard ; Aurier, Philippe ; Meja, Victor D.
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10. Consumer ethnocentric behavior and food choices in developing countries: The case of Nigeria. (2021). Caputo, Vincenzina ; Saweda, Lenis ; Kilders, Valerie.
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11. Investing In CSR Pays You Back in Many Ways! The Case of Perceptual, Attitudinal and Behavioral Outcomes of Customers. (2020). Ali, Imran ; Nazir, Mian Sajid ; Ahmed, Ishfaq ; Shaukat, Muhammad Zeeshan ; Khalid, Arooj ; Nurunnabi, Mohammad.
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12. Bundling, pricing schemes and extra features preferences for mobility as a service: Sequential portfolio choice experiment. (2020). Caiati, Valeria ; Timmermans, Harry ; Rasouli, Soora.
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14. Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits. (2019). Sierra, Vicenta ; Singh, Jatinder Jit ; Markovic, Stefan ; Iglesias, Oriol.
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15. Developing in-store brand strategies and relational expression through sales promotions. (2019). , Gilles ; Aurier, Philippe ; Mussol, Sarah.
    In: Journal of Retailing and Consumer Services.
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16. How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality. (2018). Sierra, Vicenta ; Singh, Jatinder Jit ; Iglesias, Oriol ; Markovic, Stefan.
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17. Searching most influential variables to brand loyalty measurements: An exploratory study. (2017). Vera, Jorge ; Trujillo, Andrea.
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18. The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan. (2017). Shlash, Anber Abraheem .
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19. Relationship marketing management: Its importance in private label extension. (2014). Adame-Sanchez, Consolacion ; Miquel-Romero, Maria Jose ; Caplliure-Giner, Eva Maria .
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