1. Overcoming the semantic gap in the customer-to-manufacturer (C2M) platform: A soft prompts-based approach with pretrained language models. (2024). Tsung, Fugee ; Wang, Yue ; Huang, Jianhui.
   In: International Journal of Production Economics.
   RePEc:eee:proeco:v:272:y:2024:i:c:s0925527324001051.

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2. How attributions of coproduction motives shape customer relationships over time. (2023). Wieseke, Jan ; Edinger-Schons, Laura Marie ; Haumann, Till ; Gunturkun, Pascal.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-022-00910-6.

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3. One-of-a-kind products: Leveraging strict uniqueness in mass customization. (2023). de Bellis, Emanuel ; Gorgen, Jonas ; Krause, Franziska ; Haubl, Gerald ; Klanner, Ilse-Maria ; Burghartz, Pia ; Franke, Nikolaus.
   In: International Journal of Research in Marketing.
   RePEc:eee:ijrema:v:40:y:2023:i:4:p:823-840.

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4. .

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5. Assessing co-creation based competitive advantage through consumers’ need for differentiation. (2022). Cheng, T. C. E., ; Gupta, Mahesh C ; Devi, Rita ; Sahi, Gurjeet Kaur.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000042.

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6. Engaging in or escaping co-creation? An analytical model. (2021). Paparoidamis, Nicholas ; van den Broeke, Maud.
   In: International Journal of Production Economics.
   RePEc:eee:proeco:v:231:y:2021:i:c:s0925527320302747.

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7. .

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8. Sourcing Co-Created Products: Should Your Suppliers Collaborate on Cost Reductions?. (2020). Loginova, Oksana ; Syam, Niladri B.
   In: Review of Industrial Organization.
   RePEc:kap:revind:v:56:y:2020:i:2:d:10.1007_s11151-019-09700-x.

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9. Towards customization: Evaluation of integrated sales, product, and production configuration. (2020). Akhtar, Pervaiz ; Zhang, Linda.
   In: Post-Print.
   RePEc:hal:journl:hal-03276827.

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10. Towards customization: Evaluation of integrated sales, product, and production configuration. (2020). Akhtar, Pervaiz ; Zhang, Linda L.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:229:y:2020:i:c:s0925527320301547.

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11. Etsy and the long-tail: how microenterprises use hyper-differentiation in online handicraft marketplaces. (2018). Oakley, Richelle L ; Church, Mitchell E.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:18:y:2018:i:4:d:10.1007_s10660-018-9300-4.

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12. The Value of “Bespoke”: Demand Learning, Preference Learning, and Customer Behavior. (2018). Wang, Jingqi ; Liang, Chao ; Huang, Tingliang.
    In: Management Science.
    RePEc:inm:ormnsc:v:64:y:2018:i:7:p:3129-3145.

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13. Public Participation in Designing the Recycling Bins to Encourage Recycling. (2018). TSAGARAKIS, KONSTANTINOS ; Keramitsoglou, Kiriaki M.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:4:p:1240-:d:141846.

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14. Customer participation in services: domain, scope, and boundaries. (2017). Sivakumar, K ; Dong, Beibei.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:45:y:2017:i:6:d:10.1007_s11747-017-0524-y.

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15. The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity. (2016). Teichmann, Karin ; Stokburger-Sauer, Nicola E ; Scholl-Grissemann, Ursula.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:36:y:2016:i:c:p:15-30.

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16. Self-customization of online service environments by users and its effect on their continuance intention. (2015). Lee, Won ; Kang, Youn .
    In: Service Business.
    RePEc:spr:svcbiz:v:9:y:2015:i:2:p:321-342.

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17. When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products. (2013). Hildebrand, Christian ; Landwehr, Jan R ; Herrmann, Andreas ; Haubl, Gerald.
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18. Bolstering and restoring feelings of competence via the IKEA effect. (2012). Mochon, Daniel ; Ariely, Dan ; Norton, Michael I.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:29:y:2012:i:4:p:363-369.

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19. They arrive with new information. Tourism flows and production efficiency in the European regions. (2011). Paci, Raffaele ; Marrocu, Emanuela.
    In: ERSA conference papers.
    RePEc:wiw:wiwrsa:ersa10p493.

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20. Product Customization and Customer Service Costs: An Empirical Analysis. (2011). Kumar, Anuj ; Telang, Rahul.
    In: Manufacturing & Service Operations Management.
    RePEc:inm:ormsom:v:13:y:2011:i:3:p:347-360.

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21. They arrive with new information. Tourism flows and production efficiency in the European regions. (2011). Marrocu, Emanuela ; Paci, Raffaele.
    In: Tourism Management.
    RePEc:eee:touman:v:32:y:2011:i:4:p:750-758.

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22. The I Designed It Myself Effect in Mass Customization. (2010). Schreier, Martin ; Kaiser, Ulrike ; Franke, Nikolaus .
    In: Management Science.
    RePEc:inm:ormnsc:v:56:y:2010:i:1:p:125-140.

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23. Brand familiarity and product knowledge in customization. (2010). Loginova, Oksana.
    In: International Journal of Economic Theory.
    RePEc:bla:ijethy:v:6:y:2010:i:3:p:297-309.

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24. My Mobile Music: An Adaptive Personalization System for Digital Audio Players. (2009). Wedel, Michel ; Chung, Tuck Siong ; Rust, Roland T..
    In: Marketing Science.
    RePEc:inm:ormksc:v:28:y:2009:i:1:p:52-68.

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25. Consumer response to and choice of customized versus standardized systems. (2009). Bharadwaj, Neeraj ; Hofstede, Frenkel ter ; Naylor, Rebecca Walker .
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:26:y:2009:i:3:p:216-227.

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26. Ask or infer? Strategic implications of alternative learning approaches in customization. (2009). Fay, Scott ; Wang, Qiong ; Mitra, Deb.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:26:y:2009:i:2:p:136-152.

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27. Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Su, Meng ; Joshi, Yogesh ; Hess, James ; Dreze, Xavier ; Thomas, Jacquelyn ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj.
    In: Marketing Letters.
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28. Product uniqueness as a driver of customer utility in mass customization. (2008). Franke, Nikolaus ; Schreier, Martin.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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29. Mass Customization vs. Mass Production: Variety and Price Competition. (2008). Alptekinouglu, Aydin ; Corbett, Charles J..
    In: Manufacturing & Service Operations Management.
    RePEc:inm:ormsom:v:10:y:2008:i:2:p:204-217.

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30. Behavior-Based Discrimination: Is It a Winning Play, and If So, When?. (2008). Pazgal, Amit ; Soberman, David .
    In: Marketing Science.
    RePEc:inm:ormksc:v:27:y:2008:i:6:p:977-994.

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31. On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market. (2008). Terwiesch, Christian ; Xu, YI ; Cachon, Gerard P..
    In: Marketing Science.
    RePEc:inm:ormksc:v:27:y:2008:i:3:p:461-473.

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32. Research Note—Attention Arousal Through Price Partitioning. (2008). Wathieu, Luc ; Bertini, Marco.
    In: Marketing Science.
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33. Representation and Inference of Lexicographic Preference Models and Their Variants. (2007). Jedidi, Kamel ; Kohli, Rajeev .
    In: Marketing Science.
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1. Start with “Why,” but only if you have to: The strategic framing of novel ideas across different audiences. (2022). Ferriani, Simone ; Cattani, Gino ; Falchetti, Denise.
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3. Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks. (2021). Patrick, Vanessa M ; Bayuk, Julia Belyavsky .
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5. Weaving network theory into effectuation: A multi-level reconceptualization of effectual dynamics. (2020). Coviello, Nicole ; Kerr, Jon.
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6. The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products. (2019). Lee, Ji Eun ; Yu, Somi.
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7. Beyond the shadow of a doubt: The effect of consumer knowledge on restaurant evaluation. (2018). Naderi, Iman ; Guzman, Francisco ; Paswan, Audhesh K.
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8. UNIQUENESS PERCEPTION AND WILLINGNESS TO BUY PROTECTED GEOGRAPHICAL ORIGIN VERSUS DOPPELGAENGER BRANDS. (2017). Neciunskas, Paulius ; Kazlauskaita, Rta ; Gineikiena, Justina .
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9. UNIQUENESS PERCEPTION AND WILLINGNESS TO BUY PROTECTED GEOGRAPHICAL ORIGIN VERSUS DOPPELGAENGER BRANDS. (2017). Neciunskas, Paulius ; Kazlauskaite, Ruta ; Gineikiene, Justina ; Kazlauske, Dovile ; Tomaseviciute, Laura.
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10. Consumer decision support systems for novice buyers – a design science approach. (2017). Choong, Kwee Keong ; Patrick, Chang Boon ; Tang, Heng.
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11. How objective and subjective knowledge affect insurance choices. (2017). Paul, Pallab ; Spence, Mark T ; Kuusela, Hannu.
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12. Spatial–temporal distances in travel intention–behavior. (2016). Kah, Junghye A ; Lee, Seong-Hoon.
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13. The interactions of CSR, self-congruity and purchase intention among Chinese consumers. (2015). Lee, Ji Hyun .
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14. Financial Flexibility in agricultural investment decisions: A discrete choice experiment. (2015). Musshoff, Oliver ; Liebe, Ulf ; Anastassiadis, Friederike ; Muhoff, Oliver .
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15. Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role. (2014). Gregoire, Yany ; Radighieri, Jeffrey ; Johnson, Jean ; Mariadoss, Babu John.
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16. Market-Driving Behaviors: A Framework for Developing Theory and Practice. (2013). Sahay, Arvind .
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17. Finanzielle Flexibilität in landwirtschaftlichen Investitionsentscheidungen: Ein Discrete Experiment. (2013). Musshoff, Oliver ; Liebe, U ; Anastassiadis, F.
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18. Identifying consumer heterogeneity in unobserved categories. (2012). Blanchard, Simon ; Desarbo, Wayne ; Harmancioglu, Nukhet ; Atalay, A..
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19. FINANZIELLE FLEXIBILITÄT IN LANDWIRTSCHAFTLICHEN INVESTITIONSENTSCHEIDUNGEN: EIN DISCRETE CHOICE EXPERIMENT. (2012). Musshoff, Oliver ; Anastassiadis, Friederike ; Liebe, Ulf.
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20. Comparison of the Investment Behavior of German and Kazakhstani Farmers: an Experimental Approach. (2012). Musshoff, Oliver ; Tubetov, Dulat ; Maart, Syster Christin .
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21. On the entrepreneurial genesis of new markets: effectual transformations versus causal search and selection. (2011). Read, Stuart ; Sarasvathy, Saras ; Wiltbank, Robert ; Dew, Nicholas.
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22. So what do you think of the organization? A contextual priming explanation for recruitment Web site characteristics as antecedents of job seekers organizational image perceptions. (2011). Feild, Hubert S. ; Giles, William F. ; Short, Jeremy C. ; Bernerth, Jeremy B. ; Walker, Jack H..
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23. Optimal Timing of Farmland Investment - An Experimental Study on Farmers Decision Behavior -. (2011). Musshoff, Oliver ; Maart, Syster Christin .
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24. The effect of context and the level of decision maker training on the perception of a propertys probable sale price. (2010). Levy, Deborah S..
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25. How storefront displays influence retail store image. (2010). Cornelius, Britta ; Faure, Corinne ; Natter, Martin.
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26. The influence of quality cues and typicality cues on restaurant purchase intention. (2010). Roest, Henk ; Rindfleisch, Aric.
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27. Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferences. (2010). Zauberman, Gal ; Malkoc, Selin A. ; Bettman, James R..
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28. Customer acceptance of RFID technology: Evidence from the German electronic retail sector. (2009). Mller-Seitz, Gordon ; Stromereder, Christine ; Creusen, Utho ; Dautzenberg, Kirsti.
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29. Effectual versus predictive logics in entrepreneurial decision-making: Differences between experts and novices. (2009). Dew, Nicholas ; Read, Stuart ; Sarasvathy, Saras D. ; Wiltbank, Robert.
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30. The effects of reference point, knowledge, and risk propensity on the evaluation of financial products. (2009). Lee, Jinkook ; Kwon, Kyoung-Nan .
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31. Do Economic Policymakers Practice what they Preach? The Case of Pension Decisions. (2009). Dahan, Momi ; Kogut, Tehila ; Shalem, Moshe .
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32. Managerial (In)attention to Competitive Threats. (2009). Patzelt, Holger ; Shepherd, Dean A. ; McMullen, Jeffery S..
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33. Consumer learning and its impact on store format selection. (2008). van Waterschoot, Walter ; De Wulf, Kristof ; Dewulf, Kristof ; van Kenhove, Patrick ; Sinha, Piyush Kumar.
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34. Insurance, credit, and technology adoption : field experimental evidence from Malawi. (2007). Yang, Dean ; Gine, Xavier.
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35. Consumers Price Sensitivities Across Complementary Categories. (2007). Ansari, Asim ; Gupta, Sunil ; Duvvuri, Sri Devi .
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36. Research Note—User Design of Customized Products. (2007). Terwiesch, Christian ; Randall, Taylor ; Ulrich, Karl T..
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37. Improving Preference Assessment: Limiting the Effect of Context Through Pre-exposure to Attribute Levels. (2006). Carlson, Kurt A. ; Bond, Samuel D..
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