1. You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades. (2023). Schumann, Jan H ; Scott, Maura L ; Mende, Martin ; Schubach, Sebastian ; Garbas, Janina.
   In: Journal of the Academy of Marketing Science.
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2. The opportunities and costs of highly involved organizational buyers. (2023). Scheer, Lisa K ; Arnold, Todd J ; Lawrence, Justin M ; McClure, Colleen E.
   In: Journal of the Academy of Marketing Science.
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3. The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement. (2023). Na, Sanggyun ; Liu, Chang ; Yang, Shixin ; Du, Wenbin ; Lin, Kejun.
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4. “The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda. (2023). Vale, Vera Teixeira ; Walter, Cicero Eduardo ; Sousa, Bruno Barbosa ; Veloso, Claudia Miranda ; Au-Yong, Manuel.
   In: Administrative Sciences.
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5. The behavioral intention to adopt Proptech services in Vietnam real estate market. (2023). BACH, LE.
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6. .

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7. Branded content experience in social media settings: a consumer culture theory perspective. (2022). Mohd, Noor Akma ; Hamzah, Zalfa Laili ; Waqas, Muhammad.
   In: Journal of Brand Management.
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8. Consumption Ideology. (2022). Biraglia, Alessandro ; Brakus, Joko J ; Schmitt, Bernd.
   In: Journal of Consumer Research.
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9. What drives product involvement and satisfaction with OFDs amid COVID-19?. (2022). Ramalingam, Mahesh ; Das, Manoj.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001564.

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10. Desire, need, and obligation: Examining commitment to luxury brands in emerging markets. (2022). Schlegelmilch, Bodo B ; Shukla, Paurav ; Singh, Jaywant.
    In: International Business Review.
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11. Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity. (2022). Naude, Tiaan ; Mostert, Pierre.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2022-04-2.

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12. Behaviorally targeted location-based mobile marketing. (2021). Sotgiu, Francesca ; Ketelaar, Paul E ; Bernritter, Stefan F.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00784-0.

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13. The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice. (2021). Senecal, Sylvain ; Aljukhadar, Muhammad.
    In: SAGE Open.
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14. “Just Look the Other Way”: Job Seekers’ Reactions to the Irresponsibility of Market-Dominant Employers. (2021). Tuncdogan, Aybars ; Crisafulli, Benedetta ; Antonetti, Paolo.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:174:y:2021:i:2:d:10.1007_s10551-020-04623-0.

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15. Exploring the involvement-patronage link in the phygital retail experiences. (2021). Banik, Shanta.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003052.

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16. What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands. (2021). Martinez-Lopez, Francisco J ; Gazquez-Abad, Juan Carlos ; Sethuraman, Raj.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:133:y:2021:i:c:p:98-115.

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17. Self-construal drives preference for partner and servant brands. (2021). Swaminathan, Vanitha ; Jain, Shailendra Pratap ; Li, Xingbo ; Hsieh, Meng-Hua .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:129:y:2021:i:c:p:183-192.

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18. How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. (2020). , Markustaube ; Ozkaya, Erkan H ; Katsikeas, Constantine S ; Heinberg, Martin ; Taube, Markus.
    In: Journal of the Academy of Marketing Science.
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19. Brand fidelity: Scale development and validation. (2020). King, Ceridwyn ; Ross, Mitchell ; Grace, Debra.
    In: Journal of Retailing and Consumer Services.
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20. An Experimental Analysis of the Effectiveness of Multi-Screen Advertising. (2020). Spann, Martin ; Hoeck, Lena.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:50:y:2020:i:c:p:81-99.

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21. Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. (2020). Bilro, Ricardo Godinho ; Romero, Jaime ; Correia, Sandra Maria.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:119:y:2020:i:c:p:388-409.

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22. Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America. (2019). Coulter, Robin A ; Vredeveld, Anna J.
    In: Journal of the Academy of Marketing Science.
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23. DIMENSIONS OF BRAND COMMUNICATION, BRAND IMAGE AND BRAND TRUST AS ANTECEDENTS OF BRAND LOYALTY.. (2019). Ahsan, Osama Bin.
    In: Journal of Marketing and Logistics (JML).
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24. Understanding complaint channel usage in multichannel retailing. (2019). Ziliani, Cristina ; Ieva, Marco ; Frasquet, Marta.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:47:y:2019:i:c:p:94-103.

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25. Product Rating Statistics as Consumer Search Aids. (2019). Lam, Shun Yin ; Guan, Chong.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:48:y:2019:i:c:p:51-70.

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26. Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market. (2019). Harada, Susumu ; Matsumura, Koki ; Furukawa, Hiroyasu.
    In: International Review of Management and Marketing.
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27. Exploring consumers’ skincare retail patronage. (2018). Dai, BO ; Pelton, Lou E.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:43:y:2018:i:c:p:269-277.

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28. Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption. (2018). Galli, Giovanna ; Martini, Maria Cristiana ; Tedeschi, Marcello.
    In: Journal of Emerging Trends in Marketing and Management.
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29. Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets. (2017). Li, Chen Hua ; Zhang, Lei ; Kou, Gang ; Newell, Stephen J ; Chen, Kun.
    In: Journal of Brand Management.
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30. Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences. (2017). Jochem, Patrick ; Feurer, Sven ; Layer, Patrick .
    In: Energy Policy.
    RePEc:eee:enepol:v:106:y:2017:i:c:p:244-254.

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31. Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands. (2017). Marquetto, Matheus Frohlich ; Battistella, Luciana Flores ; Grohmann, Marcia Zampieri ; Machado, Nelson Guilherme .
    In: Brazilian Business Review.
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32. A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions. (2017). Osuna, Sergio Andres ; Morgan-Thomas, Anna ; Veloutsou, Cleopatra .
    In: Athens Journal of Business & Economics.
    RePEc:ate:journl:ajbev3i3-5.

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33. Green consumerism in Sri Lankan Perspective: An Application and Extension of Theory of Planned Behavior. (2016). , Achchuthan .
    In: Advances in Management and Applied Economics.
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34. Targeted Information Release in Social Networks. (2016). Chen, Ying-Ju ; Zhou, Junjie.
    In: Operations Research.
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35. Emphasizing brand heritage: Does it work? And how?. (2016). Rose, Gregory M ; Horstmann, Florian ; Orth, Ulrich R ; Merchant, Altaf.
    In: Journal of Business Research.
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36. Strategy narratives and wellbeing challenges: The role of everyday self-presentation. (2016). Hogg, Margaret K ; Liu, Chihling ; Keeling, Debbie Isobel.
    In: Journal of Business Research.
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37. Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being. (2016). Spears, Nancy ; Pentina, Iryna ; Amos, Clinton .
    In: Journal of Consumer Affairs.
    RePEc:bla:jconsa:v:50:y:2016:i:1:p:224-259.

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38. Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences. (2015). Kivenzor, Gregory .
    In: Journal of the Knowledge Economy.
    RePEc:spr:jknowl:v:5:y:2015:i:3:p:142-158.

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39. Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences. (2015). Kivenzor, Gregory J.
    In: AMS Review.
    RePEc:spr:amsrev:v:5:y:2015:i:3:d:10.1007_s13162-015-0071-y.

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40. Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People. (2014). Teeni-Harari, Tali .
    In: Journal of Consumer Policy.
    RePEc:kap:jcopol:v:37:y:2014:i:2:p:183-203.

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41. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

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42. An analysis of the construct “involvement” in consumer behaviour. (2013). Cervantes-Blanco, Miguel ; Rodriguez-Santos, M. ; Gonzalez-Fernandez, Ana .
    In: Quality & Quantity: International Journal of Methodology.
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43. Targeted information release in social networks. (2013). Zhou, Junjie ; Chen, Ying-Ju.
    In: Working Papers.
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44. From being branded to doing branding: Studying representation practices from a communication-centered approach. (2013). Cordelier, Benoit ; Sergi, Viviane ; Vasquez, Consuelo.
    In: Scandinavian Journal of Management.
    RePEc:eee:scaman:v:29:y:2013:i:2:p:135-146.

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45. Evaluation of international brand alliances: Brand order and consumer ethnocentrism. (2013). He, Hongwei ; Li, Yan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:1:p:89-97.

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46. DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY. (2012). Thomas, Sam ; Injodey, Joseph I ; Mathew, Veeva .
    In: Economic Review: Journal of Economics and Business.
    RePEc:tuz:journl:v:10:y:2012:i:2:p:73-82.

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47. When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty. (2012). Puligadda, Sanjay ; Howlett, Elizabeth ; Chen, Jinjie ; Ross, William T.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:19:y:2012:i:6:p:570-577.

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48. The customer satisfaction–loyalty relation in an interactive e-service setting: The mediators. (2012). Chen, Shu-Ching.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:19:y:2012:i:2:p:202-210.

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49. Drivers of consumer–brand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

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50. Sources of Global Heterogeneity in Retail Spending. (2011). Kshetri, Nir ; Bebenroth, Ralf.
    In: Discussion Paper Series.
    RePEc:kob:dpaper:dp2011-03.

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