1. Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism. (2024). Ohlwein, Martin ; Haupt, Martin ; Wannow, Stefanie.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-023-00326-9.

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2. The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context. (2024). Gallegos-Reyes, Miguel Angel ; Panduro-Ramirez, Jose Alberto ; Villar-Guevara, Miluska ; Fernndez-Mallma, Israel ; Garca-Salirrosas, Elizabeth Emperatriz.
   In: Administrative Sciences.
   RePEc:gam:jadmsc:v:14:y:2024:i:12:p:343-:d:1548548.

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3. Hooked on audio! Unveiling the secrets of podcast stickiness through social identity and uses and gratification theories. (2024). Huang, Chia-Ding ; Lin, Sheng-Wei.
   In: Technology in Society.
   RePEc:eee:teinso:v:76:y:2024:i:c:s0160791x23002270.

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4. What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies. (2024). Rahman, Syed Mahmudur ; Vilches-Montero, Sonia ; Carlson, Jamie ; Aldhamiri, Ali ; Gudergan, Siegfried P.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001000.

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5. On the antipodes of love and hate: The conception and measurement of brand polarization. (2024). Morgan-Thomas, Anna ; Veloutsou, Cleopatra ; Osuna, Sergio Andres.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001917.

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6. The impact of self-construal on consumers’ intention to write reviews: A trait activation perspective. (2024). Zhang, Depeng ; Lu, Kevin ; Chen, Chunfeng.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001851.

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7. Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification. (2024). Fernandez-Sabiote, Estela ; Delgado-Ballester, Elena.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001395.

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8. We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?. (2024). Paswan, Audhesh ; Guzman, Francisco ; Thapa, Sajani.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:172:y:2024:i:c:s0148296323007841.

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9. How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. (2023). Landgraf, Polina ; Delre, Sebastiano A ; Luffarelli, Jonathan.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00895-2.

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10. What people talk about online and what they intend to do: related perspectives from text mining and path analysis. (2023). Bodolica, Virginia ; Chang, Sheng-Yen ; Lu, Hsi-Peng ; Hsu, Huei-Hsia.
    In: Eurasian Business Review.
    RePEc:spr:eurasi:v:13:y:2023:i:4:d:10.1007_s40821-022-00221-4.

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11. The influence of the number of brand community memberships on customer centric measures. (2023). Arora, Mehak ; McLaughlin, Caitlin ; Haverila, Kai.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00154-x.

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12. The influence of storytelling on the consumer–brand relationship experience. (2023). Cardoso, Ricardo Moita ; Ferreira, Alcina Gaspar ; Crespo, Catia Fernandes.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-021-00149-0.

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13. Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time. (2023). Orth, Ulrich ; Hoffmann, Stefan ; Lasarov, Wassili.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:182:y:2023:i:4:d:10.1007_s10551-021-04997-9.

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14. It is not merely a chat: Transforming chatbot affordances into dual identification and loyalty. (2023). Li, Chia-Ying ; Lee, Kuo-Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001947.

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15. Credibility and price premium-based competitiveness for industrial brands. (2023). Johnson, Lester W ; Dwivedi, Abhishek ; Leckie, Civilai.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001650.

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16. The impact of influencers multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

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17. How social capital builds online brand advocacy in luxury social media brand communities. (2023). Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002363.

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18. Toward a better understanding of key determinants and consequences of masstige consumption. (2023). Khan, Sajid M ; Christodoulides, George ; Boisvert, Jean.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:161:y:2023:i:c:s0148296323002291.

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19. Avoiding the brand for me, us, or them? Consumer reactions to negative brand events. (2023). Christodoulides, George ; Siamagka, Nikoletta Theofania ; Brakus, Joko J.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009985.

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20. Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews. (2023). Iacobucci, Dawn ; Riquelme, Isabel P ; Roman, Sergio.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009316.

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21. Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad. (2023). Bartikowski, Boris ; Cleveland, Mark.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:155:y:2023:i:pb:s0148296322008700.

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22. What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis. (2023). Frio, Ricardo Saraiva ; Araujo, Clecio Falco ; Wolter, Jeremy S ; Vieira, Valter Afonso.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:40:y:2023:i:2:p:475-492.

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23. Online influencer marketing. (2022). Palmatier, Robert W ; Gu, Flora F ; Leung, Fine F.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00829-4.

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24. Consumer authenticity seeking: conceptualization, measurement, and contingent effects. (2022). Zeugner-Roth, Katharina ; Katsikeas, Constantine S ; Bartsch, Fabian.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00813-y.

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25. An analysis on consumer perception. (2022). Fadini, Stefano ; Pegan, Giovanna ; Schoier, Gabriella.
    In: RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies.
    RePEc:ite:iteeco:220104.

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26. “All you need is love”. From product design value perception to luxury brand love: An integrated framework. (2022). Valette-Florence, Pierre ; Hemonnet-Goujot, Aurelie.
    In: Post-Print.
    RePEc:hal:journl:hal-03562015.

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27. The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience. (2022). Magnoni, Fanny ; Kessous, Aurelie ; Hemonnet-Goujot, Aurelie.
    In: Post-Print.
    RePEc:hal:journl:hal-03511454.

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28. When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence. (2022). Noland, Christopher ; Kim, Joon Kyoung ; Alharbi, Khalid ; Carter, Jackson.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:3:p:1811-:d:742536.

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29. User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity. (2022). Shareef, Mahmud A ; Akram, Muhammad S ; Malhotra, Neeru ; Shakir, Awais M ; Malik, Aneela ; Lal, Banita.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:181:y:2022:i:c:s0040162522002955.

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30. Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective. (2022). Gupta, Roopak Kumar.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921004458.

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31. The impact of brand communities on public and private brand loyalty: A field study in professional sports. (2022). Theotokis, Aristeidis ; Hultman, Magnus ; Oghazi, Pejvak ; Mills, Mark .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:1077-1086.

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32. Impact of advertising on users’ perceptions regarding the Internet of things. (2022). Hikkerova, Lubica ; Ammi, Chantal ; Baudier, Patricia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:141:y:2022:i:c:p:355-366.

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33. The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience. (2022). Magnoni, Fanny ; Kessous, Aurelie ; Hemonnet-Goujot, Aurelie.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:139:y:2022:i:c:p:1513-1524.

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34. “All you need is love” from product design value perception to luxury brand love: An integrated framework. (2022). Valette-Florence, Pierre ; Hemonnet-Goujot, Aurelie.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:139:y:2022:i:c:p:1463-1475.

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35. Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs. (2022). Gunturkun, Pascal ; Haumann, Till ; Kassemeier, Roland.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:39:y:2022:i:3:p:699-723.

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37. The higher they climb, the harder they fall: The role of self?brand connectedness in consumer responses to corporate social responsibility hypocrisy. (2021). Antonetti, Paolo ; Baghi, Ilaria.
    In: Corporate Social Responsibility and Environmental Management.
    RePEc:wly:corsem:v:28:y:2021:i:4:p:1216-1230.

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38. Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations. (2021). Sinning, Carolina ; Swoboda, Bernhard.
    In: Management International Review.
    RePEc:spr:manint:v:61:y:2021:i:4:d:10.1007_s11575-021-00450-1.

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39. Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands. (2021). Huang, Xiangmeng ; Shen, Xiangdong ; Chen, XI ; Li, YU.
    In: SAGE Open.
    RePEc:sae:sagope:v:11:y:2021:i:4:p:21582440211052951.

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40. Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction. (2021). Penney, Emmanuel Kofi ; Sun, Shaorong ; Agyei, James ; Ofori-Boafo, Richmond ; Abrokwah, Eugene.
    In: SAGE Open.
    RePEc:sae:sagope:v:11:y:2021:i:3:p:21582440211040113.

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41. Brand love: conceptual and empirical investigation of a holistic causal model. (2021). Temme, Dirk ; Langner, Tobias ; Rahman, Renee.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00237-7.

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42. Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00208-4.

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43. The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport. (2021). Bass, Jordan ; Nakazawa, Makoto ; Yoshida, Masayuki ; Gordon, Brian S.
    In: Corporate Reputation Review.
    RePEc:pal:crepre:v:24:y:2021:i:2:d:10.1057_s41299-019-00092-y.

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44. Smart Community Service Brand Functional Value and Sustainable Brand Relationship—The Mediating Role of Customer Emotional Cognition. (2021). Hu, Yimei ; Zhao, Hong ; Zhang, Yingli ; Yao, GE.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:4:p:1833-:d:495764.

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45. Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands. (2021). Lee, Sae-Mi ; Kim, Eun-Jung ; Hwang, Jae Kwang.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:2:p:892-:d:481834.

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46. Antecedents of consumer-brand identification in terms of belonging brands. (2021). Kitapci, Olgun ; Bykdaa, Naci.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920314272.

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47. Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion. (2021). Kim, Soojin ; Krishna, Arunima.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:137:y:2021:i:c:p:267-277.

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48. How may I help you? Driving brand engagement through the warmth of an initial chatbot message. (2021). Romero, Marisabel ; Kull, Alexander J ; Monahan, Lisa.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:135:y:2021:i:c:p:840-850.

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49. Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification. (2021). Kim, Young ; Lee, Sun Young.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:134:y:2021:i:c:p:507-517.

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50. Modeling the effects of place heritage and place experience on residents’ behavioral intentions toward a city: A mediation analysis. (2021). de Barnier, Virginie ; Valette-Florence, Pierre ; Magnoni, Fanny.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:134:y:2021:i:c:p:428-442.

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51. Customer-brand disidentification: Conceptualization, scale development and validation. (2021). Saavedra, Jose Luis ; Anaza, Nwamaka A ; Osakwe, Christian Nedu ; Rawal, Monika ; Bagherzadeh, Ramin ; Hair, Joe F.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:133:y:2021:i:c:p:116-131.

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52. A retrospective review of the first 35 years of the International Journal of Research in Marketing. (2021). Kumar, Satish ; Pattnaik, Debidutta ; Reinartz, Werner ; Donthu, Naveen.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:1:p:232-269.

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53. Examining the influence of brand-based value congruity: do the values of the International Olympic Committee really matter?. (2020). Orourke, Shawn M ; Su, Che-Jen ; Chanavat, Nicolas.
    In: Service Business.
    RePEc:spr:svcbiz:v:14:y:2020:i:1:d:10.1007_s11628-019-00409-1.

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54. Drivers of brand community engagement. (2020). Kumar, Vikas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s096969891830777x.

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55. Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions. (2020). Harrigan, Paul ; Fujita, Momoko ; Roy, Rajat ; Soutar, Geoffrey N.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:121:y:2020:i:c:p:642-654.

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56. How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism. (2020). Guzman, Francisco ; Baalbaki, Sally ; Lin, Chien-Wei ; Tran, Trang P.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:120:y:2020:i:c:p:1-15.

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57. Do brand warmth and brand competence add value to consumers? A stereotyping perspective. (2020). Zabkar, Vesna ; Arslanagic-Kalajdzic, Maja ; Diamantopoulos, Adamantios ; Kolbl, Iva.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:118:y:2020:i:c:p:346-362.

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58. Nations as brands: Cinemas place in the branding role. (2020). Wright, Len Tiu ; Gupta, Suraksha ; Vaatanen, Juha ; Foroudi, Mohammad M.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:116:y:2020:i:c:p:721-733.

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59. Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights. (2020). Chen, Weifeng ; Mahmoud, Rudiana ; John , .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:116:y:2020:i:c:p:628-641.

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60. Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. (2020). Cui, Charles Chi ; Mrad, Mona.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:113:y:2020:i:c:p:399-408.

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61. Measuring the effectiveness of facility naming rights sponsorships. (2020). Stephan, John ; Bourdeau, Brian L ; Martin, David S.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:110:y:2020:i:c:p:51-64.

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62. Brand activism: Does courting controversy help or hurt a brand?. (2020). Althuizen, Niek ; Mukherjee, Sourjo.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788.

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63. Universal dimensions of individuals perception: Revisiting the operationalization of warmth and competence with a mixed-method approach. (2020). Diamantopoulos, Adamantios ; Halkias, Georgios.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:37:y:2020:i:4:p:714-736.

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64. Designing for the genders: The role of visual harmony. (2020). Kumar, Minu ; Orth, Ulrich R ; Nickel, Kristina.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:37:y:2020:i:4:p:697-713.

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65. Understanding the drivers of consumer–brand identification. (2019). Sihvonen, Jenniina.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-018-00149-z.

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66. Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives. (2019). Ha, Tran ; Ngo, Liem Viet ; Xuan, Diem Khac.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0118-0.

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67. Luxury brand experiences and relationship quality for Millennials: The role of self-expansion. (2019). Rodriguez, Carlos ; de Kerviler, Gwarlann.
    In: Post-Print.
    RePEc:hal:journl:hal-02114441.

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68. The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception. (2019). Michel, Geraldine ; Merk, Michaela.
    In: Post-Print.
    RePEc:hal:journl:hal-02045833.

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69. Understanding Consumers’ Purchase Intention for Online Paid Knowledge: A Customer Value Perspective. (2019). Li, Wenli ; Su, Luyan.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:19:p:5420-:d:272329.

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70. Dressing your soul: The role of brand engagement in self-concept. (2019). Acuti, Diletta ; Mazzoli, Valentina ; Ko, Eunju ; Donvito, Raffaele.
    In: MERCATI & COMPETITIVIT?.
    RePEc:fan:mcmcmc:v:html10.3280/mc1-2019oa7633.

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71. The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products. (2019). Lin, C ; Pattanayanon, P ; Terason, S.
    In: European Research Studies Journal.
    RePEc:ers:journl:v:xxii:y:2019:i:3:p:119-131.

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72. Two-way acculturation in social media: The role of institutional efforts. (2019). Soutar, Geoff ; Roy, Sanjit Kumar ; Harrigan, Paul ; Fujita, Momoko.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:145:y:2019:i:c:p:532-542.

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73. Building resistance to brand switching during disruptions in a competitive market. (2019). Howell, Kerry E ; Appiah, Dominic ; Lancaster, Geoff ; Ozuem, Wilson.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:50:y:2019:i:c:p:249-257.

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74. Building customers’ resilience to negative information in the airline industry. (2019). Godinho, Pedro ; Augusto, Mrio ; Torres, Pedro.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:50:y:2019:i:c:p:235-248.

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75. Investigating brand visibility in luxury consumption. (2019). Grace, Debra ; Shao, Wei ; Ross, Mitchell.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:49:y:2019:i:c:p:357-370.

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76. How does brand-related user-generated content differ across social media? Evidence reloaded. (2019). Aloini, Davide ; Roma, Paolo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:96:y:2019:i:c:p:322-339.

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77. Consumer reactions to corporate social responsibility: The role of CSR domains. (2019). Baskentli, Sara ; Bhattacharya, C B ; Du, Shuili ; Sen, Sankar.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:95:y:2019:i:c:p:502-513.

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78. How psychological ownership stimulates participation in online brand communities? The moderating role of member type. (2019). Kumar, Jitender.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:105:y:2019:i:c:p:243-257.

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79. Antecedents and consequences of shoppers attitude toward branded store-within-stores: An exploratory framework. (2019). Becerra, Enrique P ; Badrinarayanan, Vishag.
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80. Stereotyping global brands: Is warmth more important than competence?. (2019). Diamantopoulos, Adamantios ; Arslanagic-Kalajdzic, Maja ; Kolbl, iva .
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81. When CSR-based identification backfires: Testing the effects of CSR-related negative publicity. (2019). Ruppel, Christopher ; Lis, Bettina ; Einwiller, Sabine ; Sen, Sankar.
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82. The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception. (2019). Michel, Geraldine ; Merk, Michaela.
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83. Luxury brand experiences and relationship quality for Millennials: The role of self-expansion. (2019). Rodriguez, Carlos M ; de Kerviler, Gwarlann.
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84. Too much of a good thing? Consumer response to strategic changes in brand image. (2019). Warlop, Luk ; Samuelsen, Bendik M ; Gaustad, Tarje ; Fitzsimons, Gavan J.
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85. Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions. (2019). Pourazad, Naser ; Pare, Vipul ; Stocchi, Lara .
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86. Expectations of Students Towards The Didactic Staff as Factors Conditioning the Improvement of The University’s Relational Capital. (2018). Magorzata, Adamska.
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87. Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry. (2018). .
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88. 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria.
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89. Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness. (2018). Kim, Miyea ; Jun, Mina ; Han, Jeongsoo ; Key, Sookyoung.
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90. Examining the antecedents of sport team brand equity: A dual-identification perspective. (2018). Wang, Michael Chih-Hung ; Tang, Ya-Yun.
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91. Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. (2018). Kumar, Jitender ; Nayak, Jogendra Kumar.
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92. On the relationship between consumer-brand identification, brand community, and brand loyalty. (2018). Coelho, Pedro Simes ; Santos, Zlia Raposo ; Rita, Paulo.
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93. Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers. (2018). Berendt, Johannes ; Thompson, Scott A ; Uhrich, Sebastian.
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94. On the monetary impact of fashion design piracy. (2018). Appel, Gil ; Muller, Eitan ; Libai, Barak.
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95. Brand portfolio coherence: Scale development and empirical demonstration. (2018). Nguyen, Hang T ; Calantone, Roger J ; Zhang, Yufei.
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96. Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media. (2017). Mahmood, Shahid ; Khan, Kanwal Iqbal ; Tanweer, Mariam ; Sheeraz, Muhammad.
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97. Consumer social network brand identification and personal branding. How do social network users choose among brand sites?. (2017). Kucharska, Wioleta ; Wright, Len Tiu.
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98. Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian.
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99. Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid .
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100. The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands. (2017). Bartels, Jos ; Reinders, Machiel J.
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101. Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction. (2017). Popp, Bastian ; Woratschek, Herbert.
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102. The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty. (2017). Lin, Jialing ; Leckie, Civilai ; Lobo, Antonio.
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103. Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?. (2017). Nierobisch, Tim ; Jahn, Steffen ; Dannewald, Till ; Toporowski, Waldemar.
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104. Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions. (2017). Torres, Pedro ; Godinho, Pedro ; Augusto, Mario.
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105. Value integration effects on evaluations of retro brands. (2017). Dogerlioglu-Demir, Kivilcim ; Akpinar, Ezgi ; Cote, Joseph ; Tansuhaj, Patriya .
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106. Me, myself, and Ikea: Qualifying generic self-referencing effects in brand judgment. (2017). Fennis, Bob M ; Wiebenga, Jacob H.
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107. CONSUMER SOCIAL NETWORK BRAND IDENTIFICATION AND PERSONAL BRANDING. HOW DO SOCIAL NETWORK USERS CHOOSE AMONG BRAND SITES?. (2016). Kucharska, Wioleta.
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108. Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists visit intentions. (2016). Matzler, Kurt ; Bauer, Florian ; Bobovnicky, Artur ; Stokburger-Sauer, Nicola ; Strobl, Andreas.
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109. Modelling effects of consumer animosity: Consumers willingness to buy foreign and hybrid products. (2016). Cheah, Isaac ; An, YU ; Kea, Garick ; Phau, Ian.
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110. The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity. (2016). Teichmann, Karin ; Stokburger-Sauer, Nicola E ; Scholl-Grissemann, Ursula.
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111. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
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112. Global brand ownership: The mediating roles of consumer attitudes and brand identification. (2016). PAPAROIDAMIS, NICHOLAS ; Chumpitaz, Ruben ; Diamantopoulos, Adamantios ; Bartsch, Fabian .
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113. Brand identification in higher education: A conditional process analysis. (2016). Koenig-Lewis, Nicole ; Palmer, Adrian ; Asaad, Yousra .
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114. Antecedents and consequences of university brand identification. (2016). Sadeque, Saalem ; Balaji, M S ; Roy, Sanjit Kumar.
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115. Customer relationship building: The role of brand attractiveness and consumer–brand identification. (2016). Elsharnouby, Mohamed H ; Elbedweihy, Alaa M ; Jayawardhena, Chanaka .
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116. Symbolic drivers of consumer–brand identification and disidentification. (2016). Bonn, Mark ; Wolter, Jeremy S ; Brach, Simon ; Cronin, Joseph J.
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117. I (heart) social ventures: Identification and social media engagement. (2016). Park, Joohyung ; Rathod, Sandra R ; Anaza, Nwamaka A ; Hall-Phillips, Adrienne ; Chung, Te-Lin .
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118. Evaluating the impact of social media activities on human brand sales. (2016). Saboo, Alok R ; Ramani, Girish ; Kumar, V.
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119. Rôle de la proximité et de lidentification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution. (2015). Sirieix, Lucie ; Herault-Fournier, Catherine ; Costa, Sandrine.
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120. How brand personality, brand identification and service quality influence service brand equity. (2014). Correia, Sandra Maria ; Wright, Len Tiu ; Kaufmann, Hans Ruediger ; Lopes, Rui.
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121. How brand personality, brand identification and service quality influence service brand equity. (2014). Correia, Sandra Maria ; Kaufmann, Hans Ruediger ; Lopes, Rui.
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122. Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R.
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