Trust makes all the difference.

Authentic customer reviews and testimonials are some of the most valuable tools in your brand’s arsenal.

You’ve got great testimonials—fantastic!

But are they front and center for potential customers to see?

If so, you’re already ahead. If not, it’s time to introduce a testimonial wall.

A testimonial wall brings together your best feedback, success stories, and user shoutouts to create an inviting space for new visitors to see why customers love your brand. 

In this guide, we’ll show you how to build an engaging testimonial wall, along with step-by-step instructions and real-life examples to help you get started.

What is a testimonial wall?

A testimonial wall is a dedicated space on your website that displays positive feedback, reviews, and endorsements from your customers. Unlike traditional testimonials that may be scattered across different pages, a testimonial wall consolidates these customer success stories into a single, visually engaging section.

This wall serves as a powerful form of social proof by showcasing real experiences. These authentic stories help build trust with new visitors and reinforce your brand’s credibility. In fact, a staggering 95% of consumers read testimonials and reviews before making a purchase. Also,  77% of customers use at least two review platforms in their research.

A testimonial wall addresses both of these needs. It allows visitors to see genuine feedback without leaving your website, and by pulling content from different sources, it satisfies the demand for multi-platform validation. Bringing together a variety of customer voices into a testimonial wall not only highlights what makes your product or service valuable but also boosts engagement and conversion rates.

What are some common use cases for a testimonial wall of love?

A testimonial wall of love can serve a variety of purposes depending on your brand’s goals. From highlighting product reviews to celebrating community achievements, these walls provide a central place to showcase the voices that add value to your brand. Below are some of the most popular use cases that demonstrate how a testimonial wall can make a meaningful impact.

Product and service feedback

A testimonial reviews wall is a great place for feedback. It consolidates positive experiences, making it easy for potential customers to see what sets your product or service apart. By highlighting specific features, quality, and benefits, you build a strong foundation of trust and authority with visitors.

Common feedback types to include are:

• Product reviews
• Service endorsements
• Industry-specific testimonials
• New feature or product launch feedback
• Educational or course feedback

Customer experience and success

Showcasing customer experiences and success stories on a testimonial wall adds depth to your brand’s story. Highlighting how your product or service has positively impacted others creates an emotional connection that builds trust and reinforces your brand’s value.

Common experiences and successes to include are:

• Customer success stories
• User-generated content showcase
• Client portfolio showcase
• Location-based reviews
• Customer loyalty and repeat business testimonials
• Event feedback
• Case study highlights

Social proof and brand credibility

A testimonial wall is also a powerful tool for building social proof and enhancing brand credibility. Featuring endorsements from influencers, social media mentions, and media coverage shows potential customers that your brand is widely trusted and valued. This kind of recognition reinforces confidence in your product or service.

Common social proof and credibility elements to include are:

• Influencer or partner shoutouts
• Social media mentions
• Brand credibility reinforcement
• Press and media mentions
• Corporate social responsibility (CSR) endorsements

Internal and community recognition

Testimonial walls are also a great space for celebrating the people who make your brand thrive—from team members to loyal customers. Recognizing employees, community supporters, and milestone achievements fosters a sense of belonging and pride. This  strengthens connections both internally and with your audience.

Common recognition elements to include are:

• Employee or team testimonials
• Community appreciation
• Milestone celebrations (e.g., 1,000+ happy clients)

3 great testimonial wall examples

Now that we better understand the use cases for wall of love testimonials, let's check out some examples.

Example 1: Notion's customer stories

Notion’s user stories page is a dynamic testimonial wall that showcases the diverse ways users integrate Notion into their workflows. The page is rich with user stories segmented by company size, making it easy for visitors to find relevant examples. By combining both detailed text and images, Notion's wall of love brings authenticity and relatability to each testimonial.

Key takeaways:

• Stories are grouped by company size, allowing potential customers to easily navigate relevant use cases.
• Each user story is written in-depth, covering specific use cases and successes.
• The page incorporates user images and screenshots, making each story more relatable.
• A hover effect is applied that presents a testimonial quote from the company.

Example 2: Superhuman’s wall of love

For a dynamic showcase of real-time user testimonials check out Superhuman’s wall of love. Arranged in a scrolling feed of short, impactful quotes that highlight user satisfaction, this minimalist design emphasizes spontaneity and authenticity by leveraging live, unfiltered reviews to build social proof and trust.

Key takeaways:

• Real-time X (formerly Twitter), LinkedIn, and G2 feedback keeps the wall fresh and current, showcasing genuine user reactions as they happen.
• Short, high-impact quotes make it easy for visitors to scan and quickly understand key benefits.
• Minimalist, waterfall format keeps the focus on content without visual distractions..

Example 3: Basecamp’s testimonial love letters

Basecamp’s testimonial love letters page is a unique and heartfelt collection of user feedback presented in a “love letter” style. Each testimonial is a narrative-style story, allowing customers to express how Basecamp has impacted their work and lives. Adding the highlights to the most impactful statements adds a uniqueness that really stands out. This approach builds a personal, emotional connection with visitors and emphasizes Basecamp’s deep commitment to supporting its users.

Key takeaways:

• The “love letter” format gives each story a personal and intimate tone, making feedback feel genuine and impactful.
• Stories often highlight specific pain points and how Basecamp addressed them which demonstrates the product’s effectiveness.
• Basecamp’s commitment to customer success shines through the personal nature of each letter, reinforcing trust.
• Visually simple design keeps the focus on the stories, enhancing readability and emotional engagement.
• The highlighted text makes the positive reviews pop in a very unique and stylish way.

How to embed a testimonial wall of love on your website

Are you ready to set up your own testimonial wall of love? Here’s how in five simple steps.

Step 1. Pick a content aggregator 

The first step in building your testimonial wall is to pick a content aggregator. With Curator, you can pull testimonials, reviews, and shoutouts from social media platforms, review sites, and more, then showcase them directly on your website. The aggregator allows flexible moderation options so you can curate exactly what appears on your wall.

Curator’s free forever plan lets you aggregate content from up to three sources, including popular platforms like X, Instagram, and Facebook. If you want to add additional sources, our super affordable plans make it easy to upgrade for more platform integrations.

Step 2. Pull the testimonials

Once your Curator account is set up, start adding testimonials to your wall by creating a new feed. Click “Create new feed”, give it a name, and choose a moderation style: “Approved” or “Needs approval”. Choosing “Needs approval” means you’ll review and approve each post before it goes live, keeping your wall on-message.

With Curator, you can pull content directly from your social accounts or capture user-generated content via hashtags and mentions. For instance, if you use a branded hashtag on Instagram, Curator can collect all posts tagged with that hashtag, adding real customer voices to your wall.

Step 3. Select the style of your testimonial wall

Curator offers a range of customizable templates to style your wall, allowing you to match it with your brand’s design. Depending on your content type, consider formats like Grid, Mosaic, or Waterfall:

• Grid or Mosaic: These layouts work well if your wall has photo-centric testimonials.
• Waterfall: Perfect for longer text-based testimonials.

All of the available templates are highly adjustable. You can customize elements within the tool or even apply custom CSS for a unique look. The options are open and really up to you.

Step 4. Integrate your wall of testimonials onto your website

Once your testimonial wall is styled to your satisfaction, embed testimonial wall of love on your website by clicking “Get code” to access the HTML embed code. Then copy it and paste it into your website’s HTML in the section where you want the wall to appear.

If you are using WordPress for your website there is also our official plugin that makes the embedding even easier.

Step 5. Moderate the testimonials to be displayed on your wall of love

After your testimonial wall is live, ongoing moderation is essential for keeping your content fresh and relevant. Curator’s moderation tools allow you to review new posts regularly, so your wall of love stays on-message and showcases only the most relevant testimonials.

To streamline this process, you can set up Curator’s moderation to either automatically approve content or flag it for manual review (see Step 2). We recommend scheduling a regular check-in to ensure your testimonial wall reflects current customer experiences and removes any outdated or less relevant content.

Try our free forever feed to create your own testimonial wall of love.