Website widgets come in all shapes and sizes. Some of them are powerful pieces of software that aggregate content, accept payments, and engage with website visitors in real-time. Others are simple little add-ons that make it easy for you to include galleries or pricing tables in your website pages without custom coding.

If you're looking for the best website widgets, or just thinking about adding a widget or two for fun, you're in the right place. In this ultimate guide, we cover 37 different types of widgets and where to get them for free or a low cost.

What's in this guide:

• What is a website widget?
• Types of website widgets
• Website widget examples
• Best website widget software

What is a website widget?

A website widget is any element that you add to your website using HTML or JavaScript code in order to enhance the functionality of your site without having to code the feature from scratch. By pasting a snippet of code to your site, you're able to utilize existing software to make your website more engaging and successful.

There are a variety of website widgets including social media icons, website feedback, cart checkouts, online reviews, contact forms and more.

Most website builder platforms like Wix, WordPress, Squarespace, and Shopify have native widgets that you can use to add functionality to your website. Or, you can choose any software provider that lets you copy and paste HTML code to your website.

37 types of website widgets

Not sure what kind of widget you want to add to your website? You'll get tons of content ideas and inspiration from all of the types out there. Choose your favorites and mix and match them to create an engaging, effective website.

1. Social media feed widget

With a social media feed widget, you can add your posts from Instagram, TikTok, Twitter, Facebook, or any other social media platform to your website. You can set up curation rules so that new posts are automatically added to your website, or you can choose to approve each one manually. 

Where to get this type of widget: Curator

2. Social media icons widget

You can also add social media icons to the footer of your website so that visitors can click through to see your profiles and follow you on all of your accounts. This is a great way to showcase your best content and grow your followings.

Where to get this type of widget: ShareThis or WPZoom

3. Share buttons widget

With share buttons, you can make it easy for visitors to share website pages with your videos, podcasts, recipes, or other great content. Include buttons for social media sharing and email.

Where to get this type of widget: AddToAny or Divi

4. Online review widget

When you add social proof to your website, you help potential customers trust you more readily. You can embed your online reviews from Google, Facebook, AirBnb, Yelp, and other websites with a review widget. 

Where to get this type of widget: Reviews On My Website or JustReview

5. Testimonial slider widget

If you don't have lots of reviews on an online platform, you can add social proof to your website with a testimonial widget instead. Add a few testimonials to the widget and set up a timer for the slider so it automatically scrolls through them.

Where to get this type of widget: CommonNinja or Elfsight

6. Chat widget

You can also add a chat widget to your website. Many chat widgets offer both live chat (so you can answer questions live) and artificial intelligence (so you can handle questions automatically whenever possible).

Where to get this type of widget: Drift or Intercom

7. Website feedback widget

It's always a good idea to collect feedback from your audience. You can embed a feedback widget on your website or web app to collect both qualitative feedback (like requests and bug reports) and quantitative feedback (like emoji reactions or rating scales).

Where to get this type of widget: Frill or Hotjar

8. Website search widget

Make it easy for your website visitors to find what they're looking for with a search widget. This is a great widget for content-heavy sites like news sites, blogs, research institutions, non-profits, and universities.

Where to get this type of widget: Searchbar or SearchStax

9. Podcast player widget

Do you want to add your podcast content to your website? Maybe you want to embed each episode in its own article, or maybe you want a single widget with all of your most recent episodes. Either way, you can do it with a podcast player widget.

Where to get this type of widget: Podcastpage or Transistor

10. RSS feed widget

An RSS feed pulls all of the most recent posts from a blog or news site and puts them in one aggregated feed. This is a great widget for adding fresh content to your website. For example, a university might use an RSS widget to share posts from its alumni blog.

Where to get this type of widget: Curator or RSS App

11. Recently purchased widget

Increase feelings of fomo with a widget that continuously showcases your recent purchases. This can drastically improve conversions for ecommerce sites, SaaS companies, and other products. Make sure to use a widget that verifies real purchases so you're not trying to fool your customers.

Where to get this type of widget: Proof or Fomo

12. Freebie opt-in widget

You can grow your email list and maintain a list of leads to nurture by offering a free resources like a guide or template on your website. Use a freebie opt-in widget to manage the collection of email addresses and the delivery of the free resource.

Where to get this type of widget: ConvertKit or MailChimp

13. Pricing table widget

Use a pricing table widget to easily showcase your pricing options without having to fuss with custom coding. For best results, harness the rule of three. With three pricing options, you'll likely increase your conversion rate.

Where to get this type of widget: Crocoblock or Happy Addons

14. FAQ widget

You can also add an FAQ widget to your website. This type of widget will hide the responses to questions unless someone clicks on the answer, so that your website page is too bogged down or cluttered with a lot of text. FAQ sections can improve sales and SEO rankings.

Where to get this type of widget: Ultimate Addons or Widg.io

15. Countdown timer widget

Countdown timers are great for increasing conversions on your website. Use them to encourage people to register for a workshop or purchase a product before it's too late. You can also use a countdown timer widget to show people when promotional pricing is up and the cost will go up to full price.

Where to get this type of widget: LogWork or Widg.io

16. Weather widget

Weather widgets are a great addition to your website if it's important that your audience pay attention to the weather. Schools, universities, churches, city governments, tourism companies, conferences, and special events can all benefit from ensuring that website visitors are always aware of the current weather and upcoming forecast.

Where to get this type of widget: Weather Widget or Tomorrow

17. PDF viewer widget

With a PDF viewer widget, you can embed a PDF on any page or blog post on your website. This is great for sharing brochures, flyers, catalogs, reports, whitepapers, and more. Keep in mind that PDFs can be difficult to view online, so you'll want to make sure that the font of the document is large enough to be legible.

Where to get this type of widget: Powr or CommonNinja

18. Digital magazine widget

A digital magazine widget is similar to a PDF viewer because many digital magazines are in PDF format. But it might have additional features for magazine design and formatting. Most importantly, the widget should make it easy for website visitors to flip through the pages of your digital magazine.

Where to get this type of widget: Flipsnack or Issuu

19. Image carousel widget

Image carousels are great for making your website more interesting and engaging. You can create carousels of user generated content, your Instagram posts, or any other type of image. Many image carousel widgets also support video files, allowing you to create video carousels as well.

Where to get this type of widget: Curator or Powr

20. Website pop-up box widget

A pop-up box typically appears in the center of your website. You can set it to appear after a visitor is on your site for a certain amount of time (say 20 seconds) or if they attempt to leave your website by closing the tab (known as exit intent). Use your pop-up to offer coupon codes, give free resources, advertise upcoming special events, or anything else that matters to your business.

Where to get this type of widget: Embedery or ConvertFlow

21. Website alert notification widget

With a website alert notification, you can let your website visitors know about important updates. These little alerts are usually shown in the bottom right-hand corner of your website, but you can install them anywhere you want. Notify visitors of changes to your product or upcoming sales or events.

Where to get this type of widget: Hellobar or Premium Addons

22. Website banner/bar widget

A website banner widget allows you to add a small bar on the top of your site. This can be used to share upcoming events, promote free guides or other resources, or notify website visitors of a temporary sale.

Where to get this type of widget: Hellobar

23. Vertical video pop-up widget

Vertical video pop-up widgets are becoming more popular. They allow you to record a video of yourself and add it as a small pop-up in the corner of your website. You can use the video to encourage people to chat with you, book a call, or some other action. Some widgets offer chat features while others only offer CTA buttons alongside the videos.

Where to get this type of widget: VideoAsk or FacePop

24. Payment widget

You can add a payment processing widget to your website to collect orders for a product, service, resource, or tickets. If you plan on selling lots of different products, you might want to make a fully-featured ecommerce website. But if you need to sell one thing, then a payment widget can likely meet your needs.

Where to get this type of widget: Stripe or PayPal

25. Service package widget

Do you sell services? You can create service packages and embed them on your website. This type of widget might also be called a re-usable proposal or a public proposal, because you're pitching your services and allowing website visitors to purchase them at will.

Where to get this type of widget: Dubsado or Honeybook

26. Contact form widget

With a contact form widget, you can collect leads who are interested in your products and services. Embed the form in a dedicated contact us page or add it to the footer of your website so it appears on every page.

Where to get this type of widget: Jotform or Typeform

27. Related products widget

You can use a related products widget to increase your upsells and cross-sells. Add the widget to every product page so that shoppers can see similar or complimentary products.

Where to get this type of widget: GLO Shopify App or Woocomerce

28. Survey and Poll Widget

A survey and poll widget makes it easy to collect feedback and engage your audience in a fun and interactive way. These widgets are perfect for gathering customer opinions, hosting quick polls, or even running quizzes.

Where to get this type of widget: Typeform or SurveyMonkey

29. Event Calendar Widget

An event calendar widget helps you showcase upcoming events directly on your website. It’s a great way to keep your audience informed about important dates, webinars, product launches, or community gatherings. Visitors can easily stay updated without needing to navigate elsewhere.

Where to get this type of widget: Tockify or Time.ly

30. Appointment Booking Widget

An appointment booking widget lets your visitors schedule meetings, consultations, or services directly on your website. This widget streamlines scheduling by eliminating back-and-forth communication, making it ideal for service-based businesses, freelancers, or healthcare providers.

Where to get this type of widget: Calendly or SimplyBook.me

31. Notification Bell Widget

Keep your audience in the loop with a notification bell widget. This handy feature alerts visitors to important updates like new blog posts, sales, or product launches right on your website. It's a subtle yet effective way to enhance engagement and keep users informed.

Where to get this type of widget: PushAlert or OneSignal

32. Social Proof Pop-up Widget

Want to build trust with your website visitors? A social proof pop-up widget displays real-time actions like recent purchases or sign-ups, creating a sense of FOMO and credibility. It’s perfect for boosting conversions and showcasing the popularity of your products or services.

Where to get this type of widget: Proof or TrustPulse

33. Visitor Analytics Widget

You can gain deeper insights into your audience with a visitor analytics widget. These widgets provide data like user behavior, heatmaps, and engagement metrics, helping you make data-driven decisions to improve your website’s performance.

Where to get this type of widget: Hotjar, or Crazy Egg

34. Accessibility Toolbar Widget

Make your website more inclusive with an accessibility toolbar widget. This tool allows users to adjust text size, color contrast, and other features to improve their browsing experience, ensuring everyone can navigate your site with ease.

Where to get this type of widget: UserWay or AccessiBe

35. Interactive Map Widget

Help your visitors find their way with an interactive map widget. Perfect for showcasing store locations, event venues, or points of interest, this widget makes navigation seamless and visually engaging.

Where to get this type of widget: Google Maps Embed or Mapbox

36. Knowledge Base Widget

A knowledge base widget provides instant answers to common questions directly on your website. From FAQs to troubleshooting guides, this widget is a great way to reduce support tickets and improve customer satisfaction.

Where to get this type of widget: Zendesk or HelpCrunch

37. Digital Badge/Certificate Widget

Celebrate achievements with a digital badge or certificate widget. Whether it’s for completing a course or earning a milestone, this widget lets you deliver customizable badges and certificates to users directly through your site.

Where to get this type of widget: BadgeCert or Accredible

5 website widget examples

Check out these examples of real website widgets so you can get some ideas about what's possible on your own website.

1. Social Media Examiner's freebie opt-in

Social Media Examiner has a widget on their website that collects email addresses in exchange for a free report on social media marketing trends.

2. Curator's video offer for a demo

Here at Curator, we use Videoask to create a video pop-up widget. With this widget, we offer website visitors the ability to easily book a demo to explore all of the features that Curator has to offer.

3. Dover Saddlery's social media feed widget

Tack and riding brand Dover Saddlery has a social media widget on their website to showcase user-generated content from their customers. They encourage website visitors to use the hashtag #itsfromdover for a chance to be featured on their homepage.

4. Insanely Good's article share buttons

Insanely Good, a website for crockpot and other family-friendly recipes, adds a simple share widget to the top of all of their articles. They include just three options in the widget (Facebook, Pinterest, and Email). By removing options, they keep the site clean and likely increase engagement with the buttons.

5. Package options from Your Design Partner

In this example from Your Design Partner, we see how interior designer Ricci Jackson has added a service package widget to her website to make it super easy for clients to select the right package for them and make the required payment to get started.

15 best website widget software

When it comes to adding web widget, website widget tools are a great help. And, you have lots of options. These platforms are the best of the best because they offer multiple types of widgets and useful features in one place.

1. Curator

Curator is a social media aggregator that offers a variety of social media widgets. It offers customizable feed design and pre-set feed templates. You can automatically add new posts to your website widget or manually approve new content.

Widget types:

• Instagram widget
• TikTok widget
• Facebook widget
• Twitter widget
• YouTube widget
• RSS widget
• Pinterest widget
• LinkedIn widget
• Slack widget

Pricing:

On the free plan, you get up to 3 widgets. Or, choose the Professional plan to get up to 5 feeds and no "Powered by Curator" link for $25 per month.

2. Elfsight

Elfsight offers lots of different website widgets so you can create a high quality website without having to code every feature from scratch.

Widget types:

• Social media feed widgets
• Review widgets
• Chat widgets
• Countdown timer widget
• FAQ widget
• Contact form widget
• Audio player widget
• Image gallery widget

Pricing:

You can get access to one widget for one website for free, but it will have Elfsight branding. Or, you can pay $3 per month to access 3 widgets with no branding. There's discount pricing available if you want to access all 400 widgets.

3. CommonNinja

With CommonNinja, you get an extensive collection of no-code widgets under one roof.

Widget types:

• Audio player widget
• Image slider widget
• Social media icons widget
• Countdown timer widget
• WhatsApp chat widget

Pricing:

On the free plan, you get access to 1 widget instance. Or, choose the essentials plan and pay between $2.50 (1 widget instance) to $250 (1000 widgets  instances). Note that an instance refers to one widget on one website.

4. Kit

Kit (formerly ConvertKit) is a fully featured email marketing platform that offers landing page creation and website widgets so you can grow your email list.

Widget types:

• Opt-in form widget
• Newsletter subscribe widget

Pricing:

On the free plan, you can collect up to 10,000 email subscribers with your opt-in widget. Or, choose the Creator plan for $9 per month to access unlimited forms, landing pages, and broadcasts. Be aware that the creator plan is scaled based on the number of subscribers with 300 being the first tier.

5. Frill

Frill offers an all-in-one feedback, roadmap, and announcement platform for SaaS companies and other digital products.

Widget types:

• Website feedback widget
• Web app feedback widget
• New feature announcement widget

Pricing:

For $25 per month, you can track up to 50 ideas in your feedback widget. Or, pay $49 per month to access all features and track unlimited ideas from your users.

6. Hellobar

Hellobar offers several different types of website widgets to help you capture attention and market your products and services from your website.

Widget types:

• Banner/bar widget
• Pop-up modal widgets
• Alert notification widgets
• Slider widget
• Page takeover widget

Pricing:

The Growth plan costs $29 per month for up to 50,000 pop-up views and unlimited widget use. There is no free plan, but you can get a 14 day free trial to test it out.

7. FacePop

FacePop is an affordable solution for vertical face video widgets that help you sell your products and services in a personalized way, at scale.

Widget types:

• Video email opt-in widget
• Video CTA button widget
• Video call scheduling widget

Pricing:

FacePop offers a Professional plan for $19 per month. This includes everything for one seat. Or, you can get unlimited seats for $69 per month.

8. Stripe

Stripe is a popular, trusted solution for digital payment processing. You can integrate Stripe's widgets and web elements with your website to collect credit card payments for your products and services.

Widget types:

• Payment processing widget
• Checkout button
• Wallet button
• Mailing address form widget

Pricing:

You'll pay payment processing fees of 2.9% plus $0.30 per transaction.

9. Typeform

With Typeform, you can add form widgets to your website. Use these to collect leads, take orders, or gather feedback for your business.

Widget types:

• Contact forms
• Surveys
• Order forms
• Website feedback
• Product feedback

Pricing:

They do offer a free plan, but you’ll have to sign up to find out what’s included. Or, opt for the Basic plan for $25 per month and get up to 100 form responses.

10. Wisepops

Wisepops is an onsite marketing platform that offers multiple ways for you to engage with your website visitors (no coding required). You can use advanced features like audience segmenting, triggers, and A/B testing to launch winning campaigns.

Widget types:

• Notification feed widget
• Spin-to-win widget
• Countdown timer widget
• Pop-up widgets
• Banner/bar widgets

Pricing:

Pricing is based on page views. If you have fewer than 50,000 monthly page views, you'll pay $49 per month.

11. Widgetic

Widgetic allows you to add interactive and creative elements to your website without coding. Its wide range of widgets includes slideshows, galleries, audio players, and more, perfect for engaging your audience.

Widget types:

• Audio Player Widget
• Image Slider Widget
• Countdown Timer Widget
• Pricing Table Widget
• Contact Form Widget

Pricing:

Widgetic offers a free plan. Their Paid plan is $9 per month which removes their branding, increases storage, and allows for enhanced customization.

12. POWR

POWR is a versatile platform offering an extensive library of widgets and website plugins to enhance website functionality and user experience. From forms and pop-ups to eCommerce tools, it’s a great solution for businesses of all sizes.

Widget types:

• Form Builder Widget
• Social Feed Widget
• Popup Widget
• Countdown Timer Widget
• Image Slider Widget
• FAQ Widget
• Event Calendar Widget
• Contact Form Widget

Pricing:

POWR provides a free plan with basic features. Premium plans start at $4.49 per month for more advanced capabilities and branding removal.

13. Crocoblock

Designed to supercharge websites, Crocoblock provides a collection of powerful widgets and tools tailored for WordPress. Its JetPlugins suite enables seamless integration with Elementor, helping users create dynamic, feature-rich sites.

Widget types:

• Pricing Table Widget
• Dynamic Repeater Widget
• Calendar Widget
• Contact Form Widget

Pricing:

Crocoblock offers a range of pricing options from single widget purchases ($15-$43 depending on the widget) to a single lifetime purchase starting at $750. They also have a few free widgets like a WordPress form builder that may interest you.

14. Taggbox

Taggbox is a powerful widget platform focused on social media aggregation and user-generated content. It helps businesses collect, curate, and showcase social proof to boost trust and engagement.

Widget types:

• Social Media Feed Widget
• Testimonial Slider Widget
• Event Calendar Widget

Pricing:
Taggbox offers a free plan for basic use and only 1 feed. Paid plans start at $17 per month, but gaining the better features will require a higher tiered plan.

15. WPForms

WPForms is a drag-and-drop form builder for WordPress that helps you create everything from simple contact forms to complex surveys. It’s ideal for businesses looking to capture leads and gather user feedback seamlessly.

Widget types:

• Contact Form Widget
• Survey and Poll Widget
• Newsletter Signup Form Widget
• Payment Form Widget
• Booking Form Widget 

Pricing:

WPForms plans start at $49.50 per year, which is good for one site. If you have more sites, or are looking for more advanced features like marketing integrations or the ability to accept payments you’ll have to get a more robust plan.

Website widgets are great for adding engaging, useful features to your site without having to code from scratch. Choose your favorites and add them to your site.

And why you're at it, try our free forever widget.