Beer club

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The King of Beers wanted its first presence on Dutch main hospitality fair ‘the Horecava’ to rock, and challenged us the think outside the booth. We leveled up by going down. Underground to the basement of the RAI that is. The Bud Basement was an underground warehouse, a maze of pallets stacked to the ceiling with iconic Bud beer boxes, leading up to a speakeasy club in the back with the infamous TNO Soundsystem. The daily afterparty dubbed the HoRAVEcava became the hotspot of the fair. Cyberpunk Engineer, Underground Warehouse, Bud Beer, Coke Studio, Underground Club, Beer Box, Beer Club, Photo Opportunity, Event Stand

The King of Beers wanted its first presence on Dutch main hospitality fair ‘the Horecava’ to rock, and challenged us the think outside the booth. We leveled up by going down. Underground to the basement of the RAI that is. The Bud Basement was an underground warehouse, a maze of pallets stacked to the ceiling with iconic Bud beer boxes, leading up to a speakeasy club in the back with the infamous TNO Soundsystem. The daily afterparty dubbed the HoRAVEcava became the hotspot of the fair.

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