Meta has announced the arrival of our eagerly awaited line of Ray Ban Meta smart glasses. These smart glasses have undergone a thorough makeover.

Essilor Luxottica (Ray-Ban) and AMV BBDO brought us onboard to create a series of films for global campaign for the new Ray-Ban and Meta smart glasses.

Ray-Ban, has taken a giant leap forward by redesigning its app to offer seamless integration with Ray-Ban Smart Glasses.

Ray-Ban - Meta Smart Glasses - Wayfarer - Shiny Black/Clear

Ray-Ban Meta - Wayfarer (Standard) Smart Glasses - Shiny Black, Clear

CAPTURE THE WORLD AS YOU SEE IT: Take photos and videos hands-free and stay immersed in the moment with the dual 5MP camera. It automatically adjusts to the light around you for high resolution photos and quality video for up to 30 seconds.

Shop Ray-Ban Meta Wayfarer AI glasses with shiny caramel transparent frames and brown lenses.

Full CGI assets produced for the new smart glasses from Ray-Ban & Meta.

Specifically for the modern, connected individual, the Ray-Ban Meta Glasses offer high-quality capture capabilities, AI assistance, and iconic style. Dive into a world where tech meets fashion!

The Ray-Ban Meta Smart Glasses have an upgraded 12MP camera, better audio, and the ability to livestream. It may not be reinventing smart glasses, but these are some content creators might actually use.