South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque.[2]
| Company type | Subsidiary | ||||||
|---|---|---|---|---|---|---|---|
| Industry | Automotive | ||||||
| Founded | 1995 | ||||||
| Headquarters | Fuzhou, Fujian, China | ||||||
Area served | Worldwide | ||||||
Key people | Zi-Sheng Zuo (President)[1] | ||||||
| Products | Automobiles | ||||||
| Owner | Chery (100%) | ||||||
| Chinese name | |||||||
| Simplified Chinese | 东南(福建)汽车工业有限公司 | ||||||
| Traditional Chinese | 東南(福建)汽車工業有限公司 | ||||||
| |||||||
| Website | www | ||||||
It used to manufactures Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%) before it was acquired by Chery.[3][4][5][6][7]
History
editSoueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[8][5] Mitsubishi became a partner in the joint venture in 2006.[5]
In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[9][10] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.[11]
As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[12] which may have been finished by early 2012.[note 1]
Although the competition is fierce, the niche has advantages in the market segment, which has earned it a certain degree of praise among buyers who focus on controllability. It once exceeded 100,000 units.
In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years cooperation.[13]
The company was acquired by Chery in 2024 and is currently producing Jetour vehicles.[14][15]
Products
editCurrently available
edit- Soueast S06, Coming Soon
- Soueast S07, C-segment SUV
- Soueast S09, D-segment SUV
Discontinued:
- Soueast Veryca microvan (2008)
- Soueast C1 Xiwang microvan (2011)
- Soueast Delica minibus (1996)
- Soueast Freeca (2001)
- Soueast Lioncel (2003)
- Soueast V3 Lingyue sedan (2008)
- Soueast V5 Lingzhi sedan (2012)
- Soueast V6 Lingshi hatchback (2013)
- Soueast A5 Yiwu (2019)
- Soueast DX3 (2016)
- Soueast DX5 (2019)
- Soueast DX7 Bolang SUV (2015)
- Soueast DX8 (2018)
- Soueast DX9 (2020)
- SEM Delica/ Soueast EV500, rebadged King Long Kairui
-
Soueast Veryca -
Soueast C1 Xiwang -
-
Soueast Freeca -
-
Soueast V3 -
-
-
Soueast V6 Cross -
Soueast A5 -
Soueast DX3 -
-
-
Mitsubishi-badged
editSoueast produces the following models under the Mitsubishi marque:
-
A Mitsubishi Lancer produced by Soueast -
A Mitsubishi Lancer EX produced by Soueast -
A Mitsubishi Lancer Fortis produced by Soueast -
A Mitsubishi Galant produced by Soueast -
A Mitsubishi Zinger produced by Soueast
Dodge marque
edit-
Dodge Caravan
Operations
editSoueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[8] This location has probably been expanded three times[12] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.[16] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[12] February 2012 production was 37% higher than that of the previous year,[17] which may reflect this additional capacity coming online.
Sales
editA total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[18]
Notes
edit- ^ Production capacity figures may consider engines and vehicles as discrete.
References
edit- ^ "Company Overview of South East (Fujian) Motor Co., Ltd". Bloomberg Businessweek. Archived from the original on January 4, 2014. Retrieved 4 January 2014.
- ^ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
- ^ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
- ^ Affiliated Companies - China Motor Corporation Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
- ^ a b c Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Archived 2012-06-16 at the Wayback Machine Mitsubishi Official Site, April 12, 2006
- ^ Activities by Region, Asia, 2009 Archived 2012-03-09 at the Wayback Machine Mitsubishi Official Site
- ^ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
- ^ a b About Us - History Archived 2010-12-03 at the Wayback Machine South East Motor Official Site
- ^ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
- ^ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. Archived from the original on 5 January 2014. Retrieved 4 January 2014.
- ^ Business in brief - Mar. 25 people.com.cn, March 25, 2008
- ^ a b c "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
- ^ "存档副本". 27 May 2021. Archived from the original on 2023-07-27. Retrieved 2023-07-27.
- ^ sina_mobile (2024-03-10). "奇瑞汽车完成收购东南汽车". finance.sina.cn. Retrieved 2024-03-11.
- ^ "奇瑞"吞掉"东南汽车". auto.gasgoo.com. Retrieved 2024-03-11.
- ^ Activities by Region: Asia, ASEAN and other regions (PDF). Mitsubishi Motors. 2010. pp. 2 (18). Archived from the original (PDF) on December 2, 2012. Retrieved June 28, 2012.
- ^ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June 28, 2012.
- ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 5 April 2014.
External links
edit- Official website (in English)
- Official website (in Chinese)
| 1990s | 2000s | 2010s | 2020s | ||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | ||
| sedan | subcompact | Lioncel | V3 | ||||||||||||||||||||||
| compact | V5 | ||||||||||||||||||||||||
| hatchback | V6 | ||||||||||||||||||||||||
| crossover | V Cross | ||||||||||||||||||||||||
| midsize | DX7 | ||||||||||||||||||||||||
| subcompact | DX3 | ||||||||||||||||||||||||
| van | Veryca | C1 | |||||||||||||||||||||||
| Delica | |||||||||||||||||||||||||
| MPV | compact | Freeca | |||||||||||||||||||||||