WRVR

WRVR
Memphis, Tennessee;
Broadcast area	Memphis, Tennessee
Frequency	104.5 MHz (HD Radio)
Branding	104.5 The River
Programming
Language(s)	English
Format	Adult contemporary
Ownership
Owner	Audacy, Inc.; (Audacy License, LLC);
Sister stations	WLFP; WMC; WMFS; WMFS-FM;
History
First air date	1968; 56 years ago
Former call signs	WTCV (1968–1971); WAID (1971–1975); WQUD (1975–1981);
Call sign meaning	"River"
Technical information
Licensing authority	FCC
Facility ID	34375
Class	C1
ERP	100,000 watts
HAAT	229 meters (751 ft)
Links
Public license information	Public file; LMS;
Webcast	Listen live (via Audacy)
Website	www.audacy.com/1045theriver

WRVR (104.5 FM, branded "The River 104.5") is an adult contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for at least 34 years as of 2021. Owned by Audacy, Inc., the station's studios are located in Southeast Memphis, and its transmitter is in Cordova, Tennessee, outside Memphis.

WRVR broadcasts in the HD Radio format.^[2]

The station plays pop and soft rock music from the 1970s to the present. 1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.

History

The 104.5 frequency originally aired religious-oriented programs with the call letters WTCV; later, it carried an easy-listening format with the call letters WAID. On April 23, 1975, it switched formats to MOR with the call letters WQUD and was branded "Quad 104." It was also the sister station at the time of WDIA (which is where the former WAID call letters—in reverse—came from).

"The River" branding is a local reference to the Mississippi River.