Portfolio.com: Difference between revisions

Portfolio.com
Type of site	Business news
Available in	English
Owner	American City Business Journals
URL	http://www.portfolio.com
Launched	April 2007
Current status	Defunct as of 2016

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Portfolio.com was a website published by American City Business Journals that provided news and information for small to mid-sized businesses (SMB).^[1] It was previously the website for the monthly business magazine Condé Nast Portfolio, published by Condé Nast from 2007 to 2009.^[2]^[3]

Portfolio.com had several interactive features, including "BizWatch," which had updates on companies and executives from selected news sources.^[4]

History

Portfolio.com's April 2007 launch by Condé Nast was heavily reported on due, in part, to its large estimated budget reported to be between $100 million^[5] and $125 million^[6] (covering multiple years of operation), and to the boldness of the publisher to launch a business magazine at a time when similar magazines such as BusinessWeek, Business 2.0, Forbes, and Fortune were struggling to sell advertising space.^[6]

In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year. The stand-alone website, portfolio.com, was merged with other Condé Nast Web sites, with advertising sales for the site handled by Wired Digital.^[7]

The magazine announced its closing on April 27, 2009.^[8]^[9] A sister company, American City Business Journals, took over the website. American City Business Journals is a division of Advance Publications and publishes 40 weekly newspapers about business in local communities and their companion websites.^[10] In June 2012 American City Business Journals re-branded the website to Upstart Business Journal;^[11] the website closed in 2016.^[12]

Staff

J. Jennings Moss was Portfolio.com's editor.^[13] He had been a Managing Editor at FoxNews^[14] and Senior Editor-News Manager for ABCNews^[15] among other roles.

As a print magazine, Portfolio's 100-person editorial staff was led by editor-in-chief Joanne Lipman.^[16] During her 22-year tenure at The Wall Street Journal, Lipman was involved in the founding of the Weekend Journal, as well as the Personal Journal.^[17] The Managing Editor was Jacob Lewis, the Design Director was Robert Priest, the Articles Director was Kyle Pope.

Content

Portfolio.com published regular business news stories and comprehensive findings of American City Business Journals’ research studies, which were analyzed by Godfrey Phillips, Vice President for Research at American City Business Journals.^[18]

For the first time in 2010, Portfolio.com published the results of American City Business Journals’ "SMB Insights: The Business of Brands," which rated more than 200 business brands across seven key attributes to determine overall rankings of brand strength.^[19] Additional studies included information on investing and brand-preferences by SMB owners,^[20] how SMB owners are using the Internet to improve their businesses ^[21] and how SMB are increasingly leveraging wireless devices.^[22]

Portfolio.com launched the U.S. Uncovered series, a monthly collection of exclusive, in-depth analyses of trends, produced by G. Scott Thomas, a nationally recognized demographer.^[23]

References

^ Steve Smith (December 8, 2009). "The Return of Portfolio.com". minonline.
^ "The Last Page". Advertising Age. December 15, 2009. Retrieved July 28, 2015.
^ David Abrahamson; Marcia R. Prior-Miller (June 5, 2015). The Routledge Handbook of Magazine Research: The Future of the Magazine Form. Routledge. p. 181. ISBN 978-1-317-52453-3. Retrieved December 5, 2015.
^ Stephanie Clifford (December 7, 2009). "Portfolio.com's New Tack Diverts From Defunct Magazine". New York Times.
^ Friedman, Jon (November 4, 2007). "Portfolio tries to live up to all the hype". MarketWatch. Dow Jones. Retrieved July 19, 2007.
^ ^a ^b Fass, Mark (April 16, 2007), "New Money", New York Magazine, retrieved July 19, 2007
^ John Koblin (October 30, 2008). "Empty Nast Syndrome: Portfolio Cuts 20 Percent of Its Staff; Reduces Publishing to 10x a Year". New York Observer. Archived from the original on November 2, 2008.
^ Michael Calderone (April 27, 2009). "Conde Nast closes Portfolio". The Politico.
^ Carr, David. "Portfolio Magazine Shut, a Victim of Recession," New York Times (Apr. 27, 2009). Accessed Apr. 28, 2009.
^ "Biz journals parent creates ad network". Talking Business News. August 10, 2010.
^ Lance Murray (June 13, 2012). "Upstart Business Journal launches with focus on entrepreneurship". Phoenix Business Journal.
^ ACBJ to close Upstart Business Journal
^ Ben Mutzabaugh (January 12, 2011). "Huffington spars with flier over in-flight BlackBerry use". USA TODAY.
^ J. Jennings Moss (June 3, 2005). "Fired U.N. Official Seen as Fall Guy". FOXNews.com.
^ J. Jennings Moss (May 19, 2003). "An Obsession With a Vampire Slayer". ABC News.
^ Moses, Lucia (March 5, 2007). "Condé Nast Fills Out Its 'Portfolio'". Mediaweek. The Nielsen Company. Archived from the original on October 8, 2007. Retrieved July 18, 2007.
^ Friedman, Jon (April 16, 2007). "Portfolio aims for an exciting debut issue". MarketWatch. Dow Jones. Retrieved July 19, 2007.
^ "Portfolio.com Makes Findings of Coveted ACBJ Brand Ranking Public for First Time". April 12, 2010.
^ Jane Wells (April 12, 2010). "Most Trusted Brands for Small Biz". CNBC.
^ "Big Banks Not so Popular Among Small Businesses". Reuters. May 13, 2010. Archived from the original on July 27, 2010.
^ "Small-Biz Success from Deeper Online Interaction". eMarketer. June 16, 2010.
^ "SMB Owners Prove to be Fierce Mobile Warriors". PRNewswire. July 21, 2010.
^ "Portfolio.com to Reveal Hidden Lifestyle, Business Trends Every Month". PRNewswire. February 22, 2010.

External links

Official website

[1] Steve Smith (December 8, 2009). "The Return of Portfolio.com". minonline.

[2] "The Last Page". Advertising Age. December 15, 2009. Retrieved July 28, 2015.

[3] David Abrahamson; Marcia R. Prior-Miller (June 5, 2015). The Routledge Handbook of Magazine Research: The Future of the Magazine Form. Routledge. p. 181. ISBN 978-1-317-52453-3. Retrieved December 5, 2015.

[4] Stephanie Clifford (December 7, 2009). "Portfolio.com's New Tack Diverts From Defunct Magazine". New York Times.

[Friedman-5] Friedman, Jon (November 4, 2007). "Portfolio tries to live up to all the hype". MarketWatch. Dow Jones. Retrieved July 19, 2007.

[Fass-6] Fass, Mark (April 16, 2007), "New Money", New York Magazine, retrieved July 19, 2007

[7] John Koblin (October 30, 2008). "Empty Nast Syndrome: Portfolio Cuts 20 Percent of Its Staff; Reduces Publishing to 10x a Year". New York Observer. Archived from the original on November 2, 2008.

[8] Michael Calderone (April 27, 2009). "Conde Nast closes Portfolio". The Politico.

[9] Carr, David. "Portfolio Magazine Shut, a Victim of Recession," New York Times (Apr. 27, 2009). Accessed Apr. 28, 2009.

[10] "Biz journals parent creates ad network". Talking Business News. August 10, 2010.

[11] Lance Murray (June 13, 2012). "Upstart Business Journal launches with focus on entrepreneurship". Phoenix Business Journal.

[12] ACBJ to close Upstart Business Journal

[13] Ben Mutzabaugh (January 12, 2011). "Huffington spars with flier over in-flight BlackBerry use". USA TODAY.

[14] J. Jennings Moss (June 3, 2005). "Fired U.N. Official Seen as Fall Guy". FOXNews.com.

[15] J. Jennings Moss (May 19, 2003). "An Obsession With a Vampire Slayer". ABC News.

[Mediaweek-Moses-16] Moses, Lucia (March 5, 2007). "Condé Nast Fills Out Its 'Portfolio'". Mediaweek. The Nielsen Company. Archived from the original on October 8, 2007. Retrieved July 18, 2007.

[Friedman2-17] Friedman, Jon (April 16, 2007). "Portfolio aims for an exciting debut issue". MarketWatch. Dow Jones. Retrieved July 19, 2007.

[18] "Portfolio.com Makes Findings of Coveted ACBJ Brand Ranking Public for First Time". April 12, 2010.

[19] Jane Wells (April 12, 2010). "Most Trusted Brands for Small Biz". CNBC.

[20] "Big Banks Not so Popular Among Small Businesses". Reuters. May 13, 2010. Archived from the original on July 27, 2010.

[21] "Small-Biz Success from Deeper Online Interaction". eMarketer. June 16, 2010.

[22] "SMB Owners Prove to be Fierce Mobile Warriors". PRNewswire. July 21, 2010.

[23] "Portfolio.com to Reveal Hidden Lifestyle, Business Trends Every Month". PRNewswire. February 22, 2010.

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@@ Line 1: / Line 1: @@
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 }}
-'''Portfolio.com''' was a website published by [[American City Business Journals]] that provideed news and information for [[Small and medium businesses|small to mid-sized businesses]] (SMB).<ref>{{cite news |title=The Return of Portfolio.com |author=Steve Smith |date=December 8, 2009 |work=minonline |url=http://www.minonline.com/news/The-Return-of-Portfolio-com_12932.html}}</ref> It was previously the website for the monthly business [[magazine]] '''''Condé Nast Portfolio''''', published by [[Condé Nast Publications|Condé Nast]] from 2007 to 2009.<ref>{{cite news|title=The Last Page|url=http://adage.com/article/media/a-guide-magazines-ceased-publication/132779/|accessdate=July 28, 2015|work=Advertising Age|date=December 15, 2009}}</ref><ref>{{cite book|author1=David Abrahamson|author2=Marcia R. Prior-Miller|title=The Routledge Handbook of Magazine Research: The Future of the Magazine Form|url=https://books.google.com/books?id=8EHLCQAAQBAJ&pg=PA181|accessdate=December 5, 2015|date=June 5, 2015|publisher=Routledge|isbn=978-1-317-52453-3|page=181}}</ref>
+'''Portfolio.com''' was a website published by [[American City Business Journals]] that provided news and information for [[Small and medium businesses|small to mid-sized businesses]] (SMB).<ref>{{cite news |title=The Return of Portfolio.com |author=Steve Smith |date=December 8, 2009 |work=minonline |url=http://www.minonline.com/news/The-Return-of-Portfolio-com_12932.html}}</ref> It was previously the website for the monthly business [[magazine]] '''''Condé Nast Portfolio''''', published by [[Condé Nast Publications|Condé Nast]] from 2007 to 2009.<ref>{{cite news|title=The Last Page|url=http://adage.com/article/media/a-guide-magazines-ceased-publication/132779/|access-date=July 28, 2015|work=Advertising Age|date=December 15, 2009}}</ref><ref>{{cite book|author1=David Abrahamson|author2=Marcia R. Prior-Miller|title=The Routledge Handbook of Magazine Research: The Future of the Magazine Form|url=https://books.google.com/books?id=8EHLCQAAQBAJ&pg=PA181|access-date=December 5, 2015|date=June 5, 2015|publisher=Routledge|isbn=978-1-317-52453-3|page=181}}</ref>
-Portfolio.com had several [[Interactive media|interactive]] features, including "BizWatch," which had updates on companies and executives from selected news sources.<ref>{{cite news |title=Portfolio.com’s New Tack Diverts From Defunct Magazine |author=Stephanie Clifford |date=December 7, 2009 |work=New York Times |url=https://www.nytimes.com/2009/12/07/business/media/07portfolio.html}}</ref>
+Portfolio.com had several [[Interactive media|interactive]] features, including "BizWatch," which had updates on companies and executives from selected news sources.<ref>{{cite news |title=Portfolio.com's New Tack Diverts From Defunct Magazine |author=Stephanie Clifford |date=December 7, 2009 |work=New York Times |url=https://www.nytimes.com/2009/12/07/business/media/07portfolio.html}}</ref>
 == History ==
@@ Line 38: / Line 37: @@
   | date =November 4, 2007
   | url = http://www.marketwatch.com/news/story/conde-nasts-portfolio-tries-live/story.aspx?guid=%7B3D7A853D-E6E4-4753-9E0A-0B1958ED42C5%7D
+  | access-date =July 19, 2007}}
-  | format =
-  | doi =
-  | accessdate =July 19, 2007}}
 </ref> and $125 million<ref name="Fass">
 {{Citation
@@ Line 49: / Line 46: @@
   | date =April 16, 2007
   | url = http://nymag.com/news/intelligencer/30354/
-  | accessdate =July 19, 2007
+  | access-date =July 19, 2007
 }}</ref> (covering multiple years of operation), and to the boldness of the publisher to launch a business magazine at a time when similar magazines such as ''[[Bloomberg Businessweek|BusinessWeek]]'', ''[[Business 2.0]]'', ''[[Forbes (magazine)|Forbes]]'', and ''[[Fortune (magazine)|Fortune]]'' were struggling to sell advertising space.<ref name="Fass"/>
-In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year. The stand-alone website, portfolio.com, was merged with other Condé Nast Web sites, with advertising sales for the site handled by Wired Digital.<ref>{{cite news |title=Empty Nast Syndrome: Portfolio Cuts 20 Percent of Its Staff; Reduces Publishing to 10x a Year |author=John Koblin |date=October 30, 2008 |work=New York Observer |url=
+In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year. The stand-alone website, portfolio.com, was merged with other Condé Nast Web sites, with advertising sales for the site handled by Wired Digital.<ref>{{cite news |title=Empty Nast Syndrome: Portfolio Cuts 20 Percent of Its Staff; Reduces Publishing to 10x a Year |author=John Koblin |date=October 30, 2008 |work=New York Observer |url=http://www.observer.com/2008/media/empty-nast-syndrome-i-portfolio-i-cuts-20-percent-its-staff-reduces-publishing-10x-year|archive-url=https://web.archive.org/web/20081102100112/http://www.observer.com/2008/media/empty-nast-syndrome-i-portfolio-i-cuts-20-percent-its-staff-reduces-publishing-10x-year|url-status=dead|archive-date=November 2, 2008}}</ref>
-http://www.observer.com/2008/media/empty-nast-syndrome-i-portfolio-i-cuts-20-percent-its-staff-reduces-publishing-10x-year}}</ref>
 The magazine announced its closing on April 27, 2009.<ref>{{cite news |date=April 27, 2009 |title=Conde Nast closes Portfolio |work=The Politico |author=Michael Calderone |url=http://www.politico.com/blogs/michaelcalderone/0409/Conde_Nast_closes_Portfolio.html}}</ref><ref>Carr, David. [https://www.nytimes.com/2009/04/28/business/media/28mag.html?ref=media "Portfolio Magazine Shut, a Victim of Recession," ''New York Times'' (Apr. 27, 2009).] Accessed Apr. 28, 2009.</ref> A sister company, [[American City Business Journals]], took over the website. American City Business Journals is a division of [[Advance Publications]] and publishes 40 weekly newspapers about business in local communities and their companion websites.<ref>{{cite news |date=August 10, 2010 |title=Biz journals parent creates ad network |work=Talking Business News |url=http://weblogs.jomc.unc.edu/talkingbiznews/?p=17529}}</ref> In June 2012 American City Business Journals re-branded the website to ''Upstart Business Journal'';<ref>{{cite news |date=June 13, 2012|title=Upstart Business Journal launches with focus on entrepreneurship |work=Phoenix Business Journal |author=Lance Murray |url=http://www.bizjournals.com/phoenix/news/2012/06/13/upstart-business-journal-launches-with.html}}</ref> the website closed in 2016.<ref>[http://talkingbiznews.com/1/acbj-to-close-upstart-business-journal/ ACBJ to close Upstart Business Journal]</ref>
 ==Staff==
-J. Jennings Moss was Portfolio.com's editor.<ref>{{cite news |title=Huffington spars with flier over in-flight BlackBerry use |author=Ben Mutzabaugh |date=January 12, 2011 |work=USA TODAY |url=http://travel.usatoday.com/flights/post/2011/01/huffington-airplane-blackberry/138215/1}}</ref> He had been a Managing Editor at FoxNews.com <ref>{{cite news |title=Fired U.N. Official Seen as Fall Guy |author=J. Jennings Moss |date=June 3, 2005 |work=FOXNews.com |url=http://www.foxnews.com/story/0,2933,158560,00.html}}</ref> and Senior Editor-News Manager for ABCNews.com <ref>{{cite news |title=An Obsession With a Vampire Slayer |author=J. Jennings Moss |date=May 19 |work=ABC News|url=http://abcnews.go.com/Entertainment/story?id=101101&page=1l}}</ref> among other roles.
+J. Jennings Moss was Portfolio.com's editor.<ref>{{cite news |title=Huffington spars with flier over in-flight BlackBerry use |author=Ben Mutzabaugh |date=January 12, 2011 |work=USA TODAY |url=http://travel.usatoday.com/flights/post/2011/01/huffington-airplane-blackberry/138215/1}}</ref> He had been a Managing Editor at [[Fox News|FoxNews]]<ref>{{cite news |title=Fired U.N. Official Seen as Fall Guy |author=J. Jennings Moss |date=June 3, 2005 |work=FOXNews.com |url=http://www.foxnews.com/story/0,2933,158560,00.html}}</ref> and Senior Editor-News Manager for [[ABC News (United States)|ABCNews]]<ref>{{cite news |title=An Obsession With a Vampire Slayer |author=J. Jennings Moss |date=May 19, 2003 |work=ABC News|url=https://abcnews.go.com/Entertainment/story?id=101101&page=1l}}</ref> among other roles.
 As a print magazine, ''Portfolio'''s 100-person editorial staff was led by [[editor-in-chief]] [[Joanne Lipman]].<ref name="Mediaweek-Moses">
@@ Line 65: / Line 61: @@
   | first =Lucia
   | title =Condé Nast Fills Out Its 'Portfolio'
-  | work =[[Mediaweek]]
+  | work =[[Mediaweek (American magazine)|Mediaweek]]
   | publisher =[[The Nielsen Company]]
   | date = 2007-03-05
   | url =http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003553304
-  | accessdate =  2007-07-18 |archiveurl = https://web.archive.org/web/20071008103906/http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003553304 <!-- Bot retrieved archive --> |archivedate = 2007-10-08}}
+  | access-date =  2007-07-18 |archive-url = https://web.archive.org/web/20071008103906/http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003553304 <!-- Bot retrieved archive --> |archive-date = 2007-10-08}}
-</ref> During her 22-year tenure at ''[[The Wall Street Journal]]'', Lipman was involved in the founding of the ''Weekend Journal'', as well as the ''Personal Journal.''<ref name="Friedman2">
+</ref> During her 22-year tenure at [[The Wall Street Journal]], Lipman was involved in the founding of the ''Weekend Journal'', as well as the ''Personal Journal.''<ref name="Friedman2">
 {{cite web
   | last =Friedman
@@ Line 79: / Line 75: @@
   | date =2007-04-16
   | url = http://www.marketwatch.com/news/story/portfolio-wont-feel-homework-says/story.aspx?guid=%7B35EDD3C0-33D4-4F5F-8490-164D0D65584D%7D
+  | access-date = 2007-07-19  }}
-  | format =
-  | doi =
-  | accessdate = 2007-07-19  }}
 </ref> The Managing Editor was Jacob Lewis, the Design Director was Robert Priest, the Articles Director was Kyle Pope.
@@ Line 87: / Line 81: @@
 Portfolio.com published regular business news stories and comprehensive findings of American City Business Journals’ research studies, which were analyzed by Godfrey Phillips, Vice President for Research at American City Business Journals.<ref>{{cite news |title=Portfolio.com Makes Findings of Coveted ACBJ Brand Ranking Public for First Time |date=April 12, 2010 |url=http://it.tmcnet.com/news/2010/04/12/4721951.htm#}}</ref>
-For the first time in 2010, ''Portfolio.com'' published the results of American City Business Journals’ “SMB Insights: The Business of Brands,” which rated more than 200 business brands across seven key attributes to determine overall rankings of brand strength.<ref>{{cite news |title=Most Trusted Brands for Small Biz |author=Jane Wells |date=April 12, 2010 |work=CNBC |url=https://www.cnbc.com/id/36423952#}}</ref> Additional studies included information on investing and brand-preferences by SMB owners,<ref>{{cite news |title= Big Banks Not so Popular Among Small Businesses |date=May 13, 2010 |work=Reuters |url=http://blogs.reuters.com/small-business/2010/05/13/big-banks-not-so-popular-among-small-businesses/}}</ref> how SMB owners are using the Internet to improve their businesses <ref>{{cite news |title= Small-Biz Success from Deeper Online Interaction |date=June 16, 2010 |work=eMarketer |url=http://www.finchannel.com/Main_News/Tech/65213_eMarketer%3A_Small-Biz_Success_from_Deeper_Online_Interaction/}}</ref> and how SMB are increasingly leveraging wireless devices.<ref>{{cite news |title= SMB Owners Prove to be Fierce Mobile Warriors |date=July 21, 2010 |work=PRNewswire |url=http://www.prnewswire.com/news-releases/smb-owners-prove-to-be-fierce-mobile-warriors-98909119.html}}</ref>
+For the first time in 2010, ''Portfolio.com'' published the results of American City Business Journals’ "SMB Insights: The Business of Brands," which rated more than 200 business brands across seven key attributes to determine overall rankings of brand strength.<ref>{{cite news |title=Most Trusted Brands for Small Biz |author=Jane Wells |date=April 12, 2010 |work=CNBC |url=https://www.cnbc.com/id/36423952#}}</ref> Additional studies included information on investing and brand-preferences by SMB owners,<ref>{{cite news |title= Big Banks Not so Popular Among Small Businesses |date=May 13, 2010 |work=Reuters |url=http://blogs.reuters.com/small-business/2010/05/13/big-banks-not-so-popular-among-small-businesses/|archive-url=https://web.archive.org/web/20100727094813/http://blogs.reuters.com/small-business/2010/05/13/big-banks-not-so-popular-among-small-businesses/|url-status=dead|archive-date=July 27, 2010}}</ref> how SMB owners are using the Internet to improve their businesses <ref>{{cite news |title= Small-Biz Success from Deeper Online Interaction |date=June 16, 2010 |work=eMarketer |url=http://www.finchannel.com/Main_News/Tech/65213_eMarketer%3A_Small-Biz_Success_from_Deeper_Online_Interaction/}}</ref> and how SMB are increasingly leveraging wireless devices.<ref>{{cite news |title= SMB Owners Prove to be Fierce Mobile Warriors |date=July 21, 2010 |work=PRNewswire |url=http://www.prnewswire.com/news-releases/smb-owners-prove-to-be-fierce-mobile-warriors-98909119.html}}</ref>
 ''Portfolio.com'' launched the U.S. Uncovered series, a monthly collection of exclusive, in-depth analyses of trends, produced by G. Scott Thomas, a nationally recognized demographer.<ref>{{cite news |title= Portfolio.com to Reveal Hidden Lifestyle, Business Trends Every Month |date=February 22, 2010 |work=PRNewswire |url=http://www.smartbrief.com/news/aaaa/industryPR-detail.jsp?id=BCE9FA95-8A22-44B2-881A-397E5457170D}}</ref>
@@ Line 99: / Line 93: @@
 {{Advance Publications}}
-{{DEFAULTSORT:Portfolio.com}}
 [[Category:2007 establishments in the United States]]
 [[Category:Business magazines published in the United States]]
-[[Category:American monthly magazines]]
+[[Category:Monthly magazines published in the United States]]
 [[Category:Internet properties established in 2007]]
 [[Category:Magazines established in 2007]]
 [[Category:Magazines disestablished in 2009]]
-[[Category:Defunct magazines of the United States]]
+[[Category:Defunct magazines published in the United States]]
 [[Category:Online magazines published in the United States]]
 [[Category:Online magazines with defunct print editions]]