2021 MTV Video Music Awards
| 2021 MTV Video Music Awards | |
|---|---|
 | |
| Date | Sunday, September 12, 2021 |
| Venue | Barclays Center, Brooklyn, New York City |
| Country | United States |
| Hosted by | Doja Cat |
| Most awards |
|
| Most nominations | Justin Bieber (9) |
| Website | mtv |
| Television/radio coverage | |
| Network | |
| Produced by | Bruce Gillmer Jesse Ignjatovic |
| Directed by | Joe DeMaio |
The 2021 MTV Video Music Awards were held on September 12, 2021, at the Barclays Center in Brooklyn, New York City. This marked the first time in eight years that the venue hosted the show.[1][2] The show was hosted by hip-hop rapper and singer Doja Cat.[3] It was the first time in history a Video of the Year nominee hosted the ceremony the same year.[4]
The ceremony was simulcast on The CW, a free over-the-air broadcaster, with Mountain and Pacific time zones airing it live and others delayed for primetime, and on various ViacomCBS networks and platforms.[5] Lil Nas X, Olivia Rodrigo and BTS were the most awarded artists of the night with three awards each, followed by Billie Eilish, and Justin Bieber with two each; the latter was also the most nominated artist with nine nominations. Beyoncé extended her lead as the most-awarded artist in the show's history, collecting her 29th trophy. Her daughter Blue Ivy Carter also became the youngest winner in the show's history.[6]
On August 1, a new iteration of the MTV Video Music Awards "moon person" trophy was unveiled at NASA's Kennedy Space Center Visitor Complex, in honor of MTV's 40th anniversary. Designed by Kehinde Wiley, it features vines and flowers symbolizing "the ethnic histories that surround America", with the network stating that "each intertwined vine or leaf" holds a "different historical relevance, such as the seeds from African slaves, that are woven into the American tapestry".[7][8]
MTV collaborated with 9/11 Day for a week of activities to "promote awareness and positive action" in honor of the 20th anniversary of the September 11 attacks, which fell on the eve of the ceremony.[1][9]
The show received 3.7 million viewers across all networks,[10] including 900,000 viewers on MTV, representing a 31% drop from last year's 1.3 million. However, the show garnered 38 million interactions across all U.S. platforms, beating the Super Bowl for the first time and becoming 2021's top telecast in social media buzz. Internationally, the VMAs increased 43% in Brazil and 25% in the U.K.[11][12][13]
Performances
[edit]Lorde was initially announced as a performer for the main show on August 18, 2021, but later pulled out of the event on September 3 "due to a change in production elements".[14] Ed Sheeran additionally performed his new single "Bad Habits",[15] but the clip was uploaded to MTV's YouTube channel instead of being shown during the live broadcast. Anitta made a clip for the song "Girl from Rio" uploaded to MTV's YouTube channel as an advertisement for Burger King, but it was deleted.
Presenters
[edit]Presenters for the ceremony were announced on September 8, 2021.[20] Nessa Diab and Jamila Mustafa hosted the 90-minute pre-show event, while Tinashe served as a special celebrity correspondent.[16]
Pre-show
[edit]- Jamila Mustafa — presented Push Performance of the Year
- Tinashe and Bretman Rock — presented Group of the Year[21]
Main show
[edit]- Madonna — opened the show
- Jennifer Lopez — presented Song of the Year
- Hailey Bieber — introduced Kacey Musgraves
- Cyndi Lauper — presented Best Pop
- Madison Beer — introduced the Extended Play Stage and Saint Jhn
- Rita Ora — introduced Ed Sheeran
- Billy Porter — introduced Lil Nas X and Jack Harlow
- Avril Lavigne — presented Video for Good
- Charli XCX — introduced Camila Cabello, Shawn Mendes and Tainy
- Leslie Grace — introduced Latto
- Simone Biles — introduced Doja Cat
- Conor McGregor — presented Artist of the Year
- Halle Bailey — introduced Chlöe
- Wyclef Jean — presented Best Hip-Hop
- Ciara — introduced Normani
- Fat Joe — introduced Ozuna
- Ashanti and Ja Rule — presented Best Collaboration
- AJ McLean, Lance Bass and Nick Lachey — presented Best K-Pop
- Billie Eilish — introduced Foo Fighters and presented the Global Icon Award to them
- SZA — introduced Alicia Keys and Swae Lee
- Tommy Lee — presented Best Alternative
- Doja Cat (host) — presented Best New Artist
- Swizz Beatz — introduced Busta Rhymes
- David Lee Roth — presented Video of the Year
- Megan Fox and Kourtney Kardashian — introduced Machine Gun Kelly and Travis Barker
Winners and nominees
[edit]Nominations were announced on August 11, 2021.[22][23] Justin Bieber was the most-nominated artist with nine, followed by Megan Thee Stallion and BTS with seven.[23][24] Voting for select categories began on the same day and took place on the VMA website until September 3. Voting for Best New Artist continued until during showtime.[25] Social category nominations, including Group of the Year and Song of Summer, were announced on September 3, 2021. Voting for the former opened on September 4, while voting for the latter opened on September 7—both took place via MTV's Instagram stories.[26] BTS, Olivia Rodrigo and Lil Nas X won the most awards of the night with three each, followed by Billie Eilish, Doja Cat, Silk Sonic and Bieber with two each.
Winners are listed first and in bold.[27]
References
[edit]- ^ a b Grein, Paul (June 8, 2021). "2021 MTV Video Music Awards Will Return to New York City: Here's the Date". Billboard. Retrieved July 26, 2021.
- ^ Curto, Justin (June 8, 2021). "The VMAs Will Finally Take Place at Barclays Center This September". Vulture. Retrieved July 26, 2021.
- ^ Bloom, Madison (August 25, 2021). "Doja Cat to Host MTV VMAs 2021". Pitchfork. Retrieved August 26, 2021.
- ^ Grein, Paul (August 25, 2021). "Doja Cat to Host 2021 MTV Video Music Awards". Billboard. Retrieved August 26, 2021.
- ^ "MTV's 2021 Video Music Awards to Simulcast on the CW for Second Consecutive Year". August 9, 2021.
- ^ "Beyoncé and Jay-Z's 9-Year-Old Daughter Becomes Youngest-Ever VMA Winner".
- ^ Bloom, Madison (August 1, 2021). "Kehinde Wiley Designs New MTV VMAs Moon Person Trophy". Pitchfork. Retrieved August 9, 2021.
- ^ Kreps, Daniel (August 1, 2021). "MTV Reveals New Moon Person Statue to Mark 40th Anniversary". Rolling Stone. Retrieved August 11, 2021.
- ^ Mier, Tomás (June 8, 2021). "MTV Video Music Awards Will Honor 9/11 Victims for 20th Anniversary as It Returns to New York City". People. Retrieved July 26, 2021.
- ^ Rice, Lynette (August 29, 2022). "MTV Video Music Awards Ratings Up 3 Percent From Last Year". Deadline. Retrieved August 30, 2022.
- ^ "2021 VMAs Drum Up Gains In Audience Reach, ViacomCBS Reports". Billboard. Retrieved September 15, 2021.
- ^ "MTV's Video Music Awards Scored Less Than a Million Viewers on MTV, Down 31%, And Not Much More Anywhere Else". Showbiz411. September 14, 2021. Retrieved September 15, 2021.
- ^ Hartmann, Graham (September 15, 2021). "2021 MTV VMAs Gets Lowest Ratings in History, But Was a Social Media Smash". Loudwire. Retrieved September 15, 2021.
- ^ Mamo, Heran (September 3, 2021). "Lorde No Longer Performing at 2021 MTV Video Music Awards". Billboard. Retrieved September 3, 2021.
- ^ Doria, Matt (September 13, 2021). "Watch Ed Sheeran perform 'Shivers' and 'Bad Habits' from the 2021 MTV VMAs". NME. Retrieved September 17, 2021.
- ^ a b Brockington, Ariana (September 13, 2021). "MTV VMAs: Watch the Red Carpet Live Stream". The Hollywood Reporter. Retrieved September 17, 2021.
- ^ a b Strauss, Matthew; Monroe, Jazz (September 13, 2021). "MTV VMAs 2021: Watch All the Performances". Pitchfork. Retrieved September 17, 2021.
- ^ Mamo, Heran (September 13, 2021). "All the 2021 VMAs Performances Ranked". Billboard. Retrieved September 17, 2021.
- ^ Unterberger, Andrew (September 13, 2021). "MTV Celebrates Its Own Legacy in Unexpectedly Retro-Minded 2021 VMAs, But Newest Stars Bring Biggest Thrills". Billboard. Retrieved September 17, 2021.
- ^ Nazareno, Mia (September 8, 2021). "Here Are All the Performers & Presenters for the 2021 MTV VMAs". Billboard. Retrieved September 8, 2021.
- ^ Nied, Mike (September 12, 2021). "This Influencer Wore Aliyah's Iconic 2000 VMAS Gown 20 Years After Her Death". PopCrush. Retrieved September 17, 2021.
- ^ "MTV VMAs 2021: See who's nominated". CNN. August 11, 2021. Retrieved August 11, 2021.
- ^ a b Torres, Eric (August 11, 2021). "MTV VMAs 2021 Nominees Announced: See the Full List Here". Pitchfork. Retrieved August 11, 2021.
- ^ Aswad, Jem (August 11, 2021). "Justin Bieber, Megan Thee Stallion Lead MTV VMA Nominations". Variety. Retrieved August 14, 2021.
- ^ Blackwelder, Carson (August 11, 2021). "Justin Bieber and Megan Thee Stallion lead 2021 MTV VMA nominations". Good Morning America. Retrieved August 11, 2021.
- ^ Wang, Steffanee (September 3, 2021). "Kim Petras and Polo G will perform at MTV's 2021 VMAs Pre-Show concert". Nylon. Retrieved September 13, 2021.
- ^ Hussey, Alison (September 13, 2021). "MTV VMAs 2021 Winners: See the Full List Here". Pitchfork. Retrieved September 13, 2021.