Firefly (marque)
 | |
| Company type | Brand |
|---|---|
| Industry | Automotive |
| Founded | December 2024 |
| Headquarters | , China |
Area served | China Europe (planned) Latin America (planned) Southeast Asia (planned) |
Key people | Daniel Jin (president)[1] |
| Products | Electric vehicles |
| Parent | Nio Inc. |
| Website | firefly.world |
Firefly is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets.
History
[edit]The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event. Established as a brand of small, high-end electric cars, Firefly's target market is Europe, and the brand was described by Nio's CEO William Li as a rival to European premium small car brands including Smart and Mini.[2] After its launch in China and upcoming launch in Europe during the second quarter of 2025, the brand will be eventually sold in the Latin American and Southeast Asian markets.[3] Nio initially planned for Firefly to be launched in Europe before China, but tariffs in Europe were blamed as the reason for the delayed launch.[1]
At the Nio Day 2024 event, former SAIC-GM executive Daniel Jin was announced as the Firefly brand's president.[1]
Firefly EV
[edit]The brand's debut model, a small five-door hatchback simply referred to as the Firefly EV, was designed under the lead of Nio Design Vice President Kris Tomasson. The model began pre-sale in China upon the brand's domestic launch starting at a price of 148,800 yuan and will officially go on sale in the Chinese market in April 2025.[3]
See also
[edit]- Onvo, another mass-market car brand owned by Nio Inc.
References
[edit]- ^ a b c Zhang, Phate (22 December 2024). "Nio to launch Firefly's 1st model in Europe in H1 2025, says William Li". CnEVPost. Retrieved 22 December 2024.
- ^ Afonso, Cláudio (21 December 2024). "Nio Launches New Brand 'Firefly,' Opens Pre-Sales for $20,400 Compact EV". EV. Retrieved 22 December 2024.
- ^ a b Opletal, Jiri (21 December 2024). "Nio unveiled Firefly EV hatchback for 20,400 USD with 92 liters frunk". CarNewsChina.com. Retrieved 22 December 2024.
External links
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