ITV Weather

ITV Weather
Company type	TV weather forecasts
Genre	UK weather
Founded	13 February 1989
Founder	ITV Network
Headquarters	Millbank, central London, England
Area served	United Kingdom
Key people	Manali Lukha; (Head of Weather)
Parent	ITN, Met Office
Divisions	ITV Regional Weather
Website	itv.com/weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin; since March 2022, however, ITV Weather runs as a segment of the ITV Evening News, live from the news studio on weekdays. Emma Jesson is the longest serving forecaster after 30 years with ITV Weather.

National weather

The national bulletin launched on the ITV network on 13 February 1989, airing after ITN bulletins which compliments the previous regional arrangements whereby the separate ITV regional licence holders were responsible for providing weather forecasts themselves only for their regional franchise areas.^[1]

National weather sponsors

The national weather for ITV has had commercial sponsors from the outset, as listed in the chart below. ITV Weather on Good Morning Britain and its predecessors have always had a different sponsorship deal.

Start of sponsorship	End of sponsorship	Company name
13 February 1989	31 December 2007	Powergen^[2]
1 January 2008	31 December 2009	esure/Sheilas' Wheels^[3] (ITV/STV); Gocompare.com^[4] (UTV)
1 January 2010	1 August 2010	Confused.com^[5] (ITV/UTV); Specsavers^[6] (STV)
1 September 2010	31 December 2010	Topps Tiles^[7]
1 January 2011	31 December 2011	The Co-operative Food^[8]
1 March 2012	30 April 2014	Seven Seas^[9]
1 May 2014	2 November 2014	Vitabiotics^[10] (ITV/UTV); Digby Brown Solicitors^[11] (STV)
3 November 2014	1 February 2015	Worcester Bosch Group^[12]
2 February 2015	21 June 2015	Crizal UV^[13]
22 June 2015	3 July 2016	Green Flag^[14]
4 July 2016	8 July 2018	SSE^[15] (ITV/UTV); Fischer Future Heat^[16] (STV)
9 July 2018	7 October 2018	Checkatrade
8 October 2018	31 December 2019	Halfords^[17]
1 January 2020	present	Heinz/HP Sauce^[18]
2021	present	Piri (Pollen Count)

Regional weather

Each region has at least one dedicated presenter. At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the weekend hubs are grouped and recorded from the following:

Calendar (North/South opts), Granada Reports, ITV News Tyne Tees and Lookaround.
- MediaCityUK in Salford, Greater Manchester.
ITV News Anglia (East/West opts), ITV News Central (East/West opts), ITV News London and ITV News Cymru Wales.
- Millbank Studios in Millbank, central London.
ITV News Channel TV, ITV News Meridian (East/West opts) and ITV News West Country (West/South West opts)
- Whiteley, Hampshire or
- Met Office in Exeter, Devon

STV News has a dedicated weekend presenter.

Regional weather sponsors

As with the National ITV Weather, the regional weather forecasts for ITV licence holders have commercial sponsors. These are currently:

Regional	Sponsor
Anglia	Greater Anglia
Border	United Utilities
Calendar	TUI
Central	Octopus Energy
Channel	Lloyds Bank International
Granada	United Utilities
London (Weekday)	Octopus Energy
London (Weekend)	Vaillant Group
Meridian	Vaillant Group
Tyne Tees	TUI
UTV	Grant Heating
Wales	TUI
Westcountry	Vaillant Group
STV	TUI

Graphics

On 3 October 2016, new graphics were introduced on the National ITV Weather and across all ITV plc-owned regions. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.^[19] STV introduced their own new graphics earlier in 2016.^[20]

On-air staff

References

^ Tricia Williamson (obituary), The Independent, 14 November 2007, accessed 16 February 2020
^ "Esure replaces Powergen as 10m sponsor of ITV weather". Marketing Week. 21 November 2007. Retrieved 30 November 2023.
^ "esure to sponsor ITV weather". The Guardian. 21 November 2007. Retrieved 30 November 2023.
^ "News at Ten (2008): And Finally... & ITV National Weather". "scblack" on YouTube. 24 January 2008. Retrieved 30 November 2023.
^ "ITV Weather - Late for Work - Confused.com Advert". "UK Adverts Archive" on YouTube. 14 October 2020. Retrieved 30 November 2023.
^ "Specsavers agree STV sponsorship deal". The Scotsman. 30 January 2010. Retrieved 30 November 2023.
^ "About us - 2010: We sponsor the ITV Weather". Topps Tiles. Retrieved 30 November 2023.
^ "Co-operative signs ITV weather sponsorship deal". The Mirror. 13 December 2010. Retrieved 30 November 2023.
^ "Seven Seas Set For ITV National Weather Sponsorship". The Drum. 28 February 2012. Retrieved 30 November 2023.
^ "Vitabiotics launches ad campaign, sponsorship deal". Natural Products Online. 19 May 2014. Retrieved 30 November 2023.
^ "It rains, it pours - rain sponsorship bumper Digby Brown Solicitors". "DigbyBrownSolicitors" on YouTube. 7 February 2014. Retrieved 30 November 2023.
^ "Worcester Bosch sponsors National Weather 2". "Drum" on Vimeo. 23 September 2015. Retrieved 30 November 2023.
^ "Essilor launches £2m Crizal UV campaign". Optitian. 20 January 2015. Retrieved 30 November 2023.
^ "Green Flag Adds ITV National Weather Sponsorship To Ongoing Marketing Push". The Drum. 1 June 2015. Retrieved 30 November 2023.
^ "SSE to sponsor the ITV National Weather". SSE. 6 July 2016. Retrieved 30 November 2023.
^ "Fischer Future Heat Renew STV Partnership". Fischer Future Heat. Retrieved 30 November 2023.
^ "Halfords is ready whatever the weather with ITV national weather partnership". Halfords. 16 October 2018. Retrieved 30 November 2023.
^ "How Heinz's sponsorship of ITV & STV National Weather led to a dramatic increase in sales and mental availability around mealtimes". ITV Media. Retrieved 30 November 2023.
^ "For ITV Weather, the wind of change is blowing". ITV News. 3 October 2016. Retrieved 30 November 2023.
^ "Colourful new look weather bulletin launches on STV". STV News. 22 August 2016. Retrieved 30 November 2023.

External links

[1] Tricia Williamson (obituary), The Independent, 14 November 2007, accessed 16 February 2020

[2] "Esure replaces Powergen as 10m sponsor of ITV weather". Marketing Week. 21 November 2007. Retrieved 30 November 2023.

[3] "esure to sponsor ITV weather". The Guardian. 21 November 2007. Retrieved 30 November 2023.

[4] "News at Ten (2008): And Finally... & ITV National Weather". "scblack" on YouTube. 24 January 2008. Retrieved 30 November 2023.

[5] "ITV Weather - Late for Work - Confused.com Advert". "UK Adverts Archive" on YouTube. 14 October 2020. Retrieved 30 November 2023.

[6] "Specsavers agree STV sponsorship deal". The Scotsman. 30 January 2010. Retrieved 30 November 2023.

[7] "About us - 2010: We sponsor the ITV Weather". Topps Tiles. Retrieved 30 November 2023.

[8] "Co-operative signs ITV weather sponsorship deal". The Mirror. 13 December 2010. Retrieved 30 November 2023.

[9] "Seven Seas Set For ITV National Weather Sponsorship". The Drum. 28 February 2012. Retrieved 30 November 2023.

[10] "Vitabiotics launches ad campaign, sponsorship deal". Natural Products Online. 19 May 2014. Retrieved 30 November 2023.

[11] "It rains, it pours - rain sponsorship bumper Digby Brown Solicitors". "DigbyBrownSolicitors" on YouTube. 7 February 2014. Retrieved 30 November 2023.

[12] "Worcester Bosch sponsors National Weather 2". "Drum" on Vimeo. 23 September 2015. Retrieved 30 November 2023.

[13] "Essilor launches £2m Crizal UV campaign". Optitian. 20 January 2015. Retrieved 30 November 2023.

[14] "Green Flag Adds ITV National Weather Sponsorship To Ongoing Marketing Push". The Drum. 1 June 2015. Retrieved 30 November 2023.

[15] "SSE to sponsor the ITV National Weather". SSE. 6 July 2016. Retrieved 30 November 2023.

[16] "Fischer Future Heat Renew STV Partnership". Fischer Future Heat. Retrieved 30 November 2023.

[17] "Halfords is ready whatever the weather with ITV national weather partnership". Halfords. 16 October 2018. Retrieved 30 November 2023.

[18] "How Heinz's sponsorship of ITV & STV National Weather led to a dramatic increase in sales and mental availability around mealtimes". ITV Media. Retrieved 30 November 2023.

[19] "For ITV Weather, the wind of change is blowing". ITV News. 3 October 2016. Retrieved 30 November 2023.

[20] "Colourful new look weather bulletin launches on STV". STV News. 22 August 2016. Retrieved 30 November 2023.

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v t e ITV News
Current programmes	ITV Lunchtime News ITV Evening News ITV News at Ten ITV Weekend News
Related programmes	Exposure Good Morning Britain On Assignment Peston Tonight FYI Daily
Former programmes	ITV News at 5:30 ITV Nightly News ITV News at 10.30 The Late News After the News The Agenda with Tom Bradby Jonathan Dimbleby Peston on Sunday The Sunday Edition
Key people	ITV News on air staff ITV Weather on air staff
Related	The Martin Lewis Money Show ITN ITV Weather ITV Breakfast ITV journalists and newsreaders Timeline of ITN Timeline of ITV News ITV News Channel (defunct)