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I Luv It (Camila Cabello song)

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"I Luv It"
Blurry, mostly tan-toned, photo of a woman's cleavage; her left hand, with decorated nails, placed on her left breast
Single by Camila Cabello and Playboi Carti
from the album C,XOXO
ReleasedMarch 27, 2024 (2024-03-27)
Recorded2023
Genre
Length2:55
Label
Songwriter(s)
Producer(s)
Camila Cabello singles chronology
"Ku Lo Sa"
(2022) 		"I Luv It"
(2024) 		"He Knows"
(2024)
Playboi Carti singles chronology
"Type Shit"
(2024) 		"I Luv It"
(2024) 		"All Red"
(2024)
Music video
"I Luv It" on YouTube
Alternative cover
A young woman with long bleached hair, decorative nails, and make-up sticks her middle finger into her mouth as she looks to her left (blurred background of store shelf at a diagonal).
Alternative cover used in China and the Middle East[1]

"I Luv It" is a song by Cuban-American singer Camila Cabello featuring American rapper Playboi Carti. It was released through Geffen and Interscope Records on March 27, 2024, as the lead single from Cabello's fourth studio album C,XOXO.[2] A hyperpop, avant-pop and electropop song, "I Luv It" samples the chorus of Gucci Mane's 2009 song "Lemonade" into its own chorus.

Upon release, it received mixed reviews from music critics, who commented on the artist's shift from conventional pop to alternative hyperpop. Some praised the song's energetic production, while another considered the change in style a "failed experiment", appreciating its departure from overly serious pop music.

Background and promotion

[edit]

"Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them... Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I luv it."

–Cabello discussing the song in a press release for "I Luv It"[3]

Cabello first started teasing the song on March 5, 2024, which widely received comparisons to British singer Charli XCX's song "I Got It" (2017).[4] A clip posted to her social media features the singer with blonde hair repeating the chorus over an "electro instrumental",[5] while hanging out of a moving car which fans compared to a scene from Hereditary (2018). XCX acknowledged the comparisons to "I Got It" by recreating Cabello's car video using her own song, which was perceived as a "mockery" or a "jab".[6] Cabello, however, reposted the video and embraced the comparisons in an interview for Paper, expressing admiration for XCX and dismissing the feud allegations.[7] On March 22, American singer Lana Del Rey promoted the song through her Instagram account.[8][9]

Cabello announced the single and shared the artwork on March 25.[10] On March 27, 2024, the music video directed by Nicolás Méndez, the founder of Canada, and produced by the company, premiered along with the song.[11]

Composition

[edit]

"I Luv It" was described by writers for Rolling Stone and Stereogum as hyperpop and "hyperactive avant-pop", respectively.[12][13] Official Charts Company called it "a glitchy and reverb-soaked electro-pop tune," comparing it with early Grimes music as well as the sound of Charli XCX's collaborations with electronic music collective PC Music and her mixtape Pop 2.[14] The song prominently interpolates the chorus of Gucci Mane's 2009 song "Lemonade" into its own chorus.

Music video

[edit]

The Nicolás Méndez-directed music video contrasts a scene of Cabello eating from a whole chocolate cake with different nightmarish sequences of her, including sprinting away from dogs, getting beaten up in a wrestling match, being stuck at the top of a palm tree, and lying mangled on a car. Cabello is seen shooting up a king-sized bed with an imaginary automatic firearm. Playboi Carti's appearance alongside Cabello in a gas station convenience store is preceded by an exterior nighttime shot of Cabello dancing blindfold with a group of women. The video ends with Cabello waiting for medical treatment, having been shot through the heart by Cupid's arrow.

Live performances

[edit]

Cabello performed "I Luv It" live for the very first time, along with Lana Del Rey in the opening night of the second weekend at Coachella 2024, which is her debut performance at Coachella.[15] Cabello performed it again on The Tonight Show Starring Jimmy Fallon on June 12.[16]

Critical reception

[edit]

"I Luv It" received mixed reviews from music critics upon its release, most of whom opined on her change in sound from conventional pop to alternative hyperpop. In a positive review, Robin Murray of Clash complimented the song's "colossal sense of acceleration" and "hyper-colorful production".[17] In a mixed review, Alphonse Pierre of Pitchfork described Cabello's switch to hyperpop a "failed experiment", however noting that "while quite a few of the mega, mega pop stars are begging to be taken so seriously, it's nice to just hear some good ol' fashioned expensive nonsense."[18] Steffanee Wang of Nylon further commented on the shift in Cabello's sound, stating her effort "feels so transparently calculated you can almost visualize all the decks, emails, and vision boards, but she also commits to it all so hard you have to give her credit".[19]

Credits and personnel

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Charts

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Chart performance for "I Luv It"
Chart (2024) Peak
position
Austria (Ö3 Austria Top 40)[20] 59
Canada (Canadian Hot 100)[21] 66
Global 200 (Billboard)[22] 90
Greece International (IFPI)[23] 74
Ireland (IRMA)[24] 47
Japan Hot Overseas (Billboard Japan)[25] 17
New Zealand Hot Singles (RMNZ)[26] 9
Nigeria (TurnTable Top 100)[27] 60
Poland (Polish Streaming Top 100)[28] 40
Portugal (AFP)[29] 188
Slovakia (Rádio Top 100)[30] 58
Slovakia (Singles Digitál Top 100)[31] 97
Sweden Heatseeker (Sverigetopplistan)[32] 20
Switzerland (Schweizer Hitparade)[33] 66
UK Singles (OCC)[34] 61
US Billboard Hot 100[35] 81

Certifications

[edit]
Certifications for "I Luv It"
Region Certification Certified units/sales
Poland (ZPAV)[36] Gold 25,000‡

‡ Sales+streaming figures based on certification alone.

Release history

[edit]
Release dates and formats for "I Luv It"
Region Date Format Label Ref.
Various March 27, 2024
[37]
Italy April 4, 2024 Radio airplay Universal [38]

References

[edit]
  1. ^ Camila Cabello (March 27, 2024). "I LUV IT (feat. Playboi Carti)". Spotify. Retrieved April 1, 2024.
  2. ^ Saponara, Michael (March 27, 2024). "Camila Cabello Indulges in Life's Chaos With Playboi Carti for Eccentric 'I Luv It' Video: Watch". Billboard. Retrieved March 27, 2024.
  3. ^ Schube, Will (March 28, 2024). "PLAYBOI CARTI & CAMILA CABELLO TEAM UP ON NEW SINGLE 'I LUV IT'". Hip Hop DX. Retrieved March 28, 2024.
  4. ^ Reece, Adrianne (March 8, 2024). "Camila Cabello is so over the Charli XCX comparisons: "F*ck off"". Elite Daily. Retrieved March 25, 2024.
  5. ^ Johnson, Christopher (March 6, 2024). "Camila Cabello teases her new single "I luv it"". WECB. Retrieved March 25, 2024.
  6. ^ Keates, Emma (March 7, 2024). "Charli XCX proclaims "nothing matters" while apparently jabbing Camila Cabello". The A.V. Club. Retrieved April 29, 2024.
  7. ^ Hess, Tobias (March 20, 2024). "Can't Quit Camila". Paper. Retrieved April 29, 2024.
  8. ^ Peters, Mitchell (March 24, 2024). "Lana Del Rey Hypes Up Camila Cabello's New Song: "I Luv It"". Billboard. Retrieved March 25, 2024.
  9. ^ "Instagram". www.instagram.com. Retrieved March 25, 2024.
  10. ^ "I LUUVVVV ITTTTT 3.27 at 12p et 🫶🫶🫶🫶🫶🫶🫶🫶🫶🫶🫶🫶". Retrieved March 25, 2024 – via Instagram.
  11. ^ "Watch Chaos Ensue in Camila Cabello's Music Video for 'I Luv It' as an Arrow Is Shot Through Her Heart". Peoplemag. Retrieved March 27, 2024.
  12. ^ Mier, Tomás (March 27, 2024). "Camila Cabello Drops Long-Teased Single 'I Luv It' Featuring Playboi Carti". Rolling Stone. Retrieved March 27, 2024.
  13. ^ Breihan, Tom (March 27, 2024). "Camila Cabello – "I Luv It" (Feat. Playboi Carti)". Stereogum. Retrieved March 27, 2024.
  14. ^ Griffiths, George (March 28, 2024). "How Camila Cabello's glitchy rebrand lands on electro-pop tune I LUV IT with Playboi Carti". Official Charts. Retrieved June 28, 2024.
  15. ^ Thania Garcia (April 20, 2024). "Camilla Cabello and Lana Del Rey Sing 'I Luv It' During Coachella Weekend 2". Variety.com. Retrieved April 20, 2024.
  16. ^ "Camila Cabello: I LUV IT The Tonight Show Starring Jimmy Fallon". Youtube. June 12, 2024. Retrieved June 13, 2024.
  17. ^ Murray, Robin (March 27, 2024). "Camila Cabello Returns With New Sizzler 'I Luv It'". Clash. Retrieved March 28, 2024.
  18. ^ Pierre, Alphonse. ""I LUV IT"". Pitchfork. Retrieved March 28, 2024.
  19. ^ Wang, Steffanee (March 27, 2024). "CAMILA CABELLO'S "I LUV IT" COMMITS TO THE BIT". Nylon. Retrieved March 28, 2024.
  20. ^ "Camila Cabello feat. Playboi Carti – I Luv It" (in German). Ö3 Austria Top 40. Retrieved April 10, 2024.
  21. ^ "Camila Cabello Chart History (Canadian Hot 100)". Billboard. Retrieved April 9, 2024.
  22. ^ "Camila Cabello Chart History (Global 200)". Billboard. Retrieved April 9, 2024.
  23. ^ "Official IFPI Charts – Digital Singles Chart (International) (Week: 14/2024)". IFPI Greece. Archived from the original on April 11, 2024. Retrieved May 23, 2024.
  24. ^ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved April 26, 2024.
  25. ^ "Billboard Japan Hot Overseas – Week of April 17, 2024". Billboard Japan (in Japanese). Retrieved April 17, 2024.
  26. ^ "NZ Hot Singles Chart". Recorded Music NZ. April 8, 2024. Retrieved April 5, 2024.
  27. ^ "TurnTable Nigeria Top 100: April 26th, 2024 - May 2nd, 2024". TurnTable. Archived from the original on May 9, 2024. Retrieved May 9, 2024.
  28. ^ "OLiS – oficjalna lista sprzedaży – single w streamie" (Select week 12.04.2024–18.04.2024.) (in Polish). OLiS. Retrieved April 25, 2024.
  29. ^ "Camila Cabello feat. Playboi Carti – I Luv It". AFP Top 100 Singles. Retrieved April 22, 2024.
  30. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 16. týden 2024 in the date selector. Retrieved April 23, 2024.
  31. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 14. týden 2024 in the date selector. Retrieved April 8, 2024.
  32. ^ "Veckolista Heatseeker, vecka 14". Sverigetopplistan. Retrieved April 5, 2024.
  33. ^ "Camila Cabello feat. Playboi Carti – I Luv It". Swiss Singles Chart. Retrieved April 7, 2024.
  34. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved April 5, 2024.
  35. ^ "Camila Cabello Chart History (Hot 100)". Billboard. Retrieved April 9, 2024.
  36. ^ "OLiS - oficjalna lista wyróżnień" (in Polish). Polish Society of the Phonographic Industry. Retrieved August 28, 2024. Click "TYTUŁ" and enter I Luv It in the search box.
  37. ^ "Playboi Carti Pops Out on Camila Cabello's "I LUV IT"". Hypebeast. March 27, 2024. Retrieved March 28, 2024.
  38. ^ Farnè, Alessandro (March 28, 2024). "Camila Cabello - I LUV IT (feat. Playboi Carti) (Radio Date: 04-04-2024)". EarOne (in Italian). Retrieved March 28, 2024.
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