'{{article issues|article=yes|advert=February 2010|cleanup=February 2010|notability=February 2010}} '''SHOWstudio.com''' is an award-winning fashion website, founded and directed by [[Nick Knight (photographer)|Nick Knight]], that has consistently pushed the boundaries of communicating fashion online. SHOWstudio.com's key interest has been the investigation of the potential of motion imagery, interactivity and live image-making in order to inject the fashion industry with new ideas. Since its inception, the site has championed film and moving image as the ideal medium for fashion in the digital age<ref>[http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/visual_arts/article6835718.ece]</ref>, and also pioneers online streaming and real-time reporting methods to deliver fashion live, as it happens. ==About== '''SHOWstudio.com''' was established in November 2000, and the site's innovative and ground-breaking projects have defined the manner in which fashion is presented via the Internet. SHOWstudio.com has pioneered fashion film and is now recognised as a leading force behind this new online fashion medium.<references>[http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/visual_arts/article6835718.ece]</references> Working with the latest technology SHOWstudio.com broadcasts live from catwalk shows and fashion shoots, allowing an international audience instant and unparalleled access to the previously closed world of high fashion. Interacting with a global community of dedicated viewers, SHOWstudio.com encourages its audience to respond and contribute creatively to its projects, documenting, communicating and evaluating the results. SHOWstudio.com has worked on more than 300 projects in partnership with members of the fashion industry, from [[John Galliano]] and [[Alexander McQueen]], [[Naomi Campbell]] and [[Kate Moss]] to designers and models such as [[Gareth Pugh]], [[Christopher Kane]] and [[Agyness Deyn]]. SHOWstudio.com's collaborations also extend into the worlds of music, architecture, food, art, design and performance The site's archive features projects with [[Björk]], [[Brad Pitt]], [[Leigh Bowery]], [[Heston Blumenthal]] and [[Tracey Emin]]. In 2009 '''SHOWstudio.com''' moved from premises in East London to Bruton Place, in the heart of establishment Mayfair. In July of that year, the SHOWstudio Shop was launched, offering rare and bespoke Artefacts, hand-picked from iconic fashion shoots and catwalk shows, and a selection of articles hand-crafted by key designers in a live studio space. The first of these one-off articles was created by [[Gareth Pugh]] in November 2009, followed by Charlie Le Mindu and [[Philip Treacy]] in 2010. During London Fashion Week in September 2009, the exhibition '''‘SHOWstudio: Fashion Revolution’''' opened at London's [[Somerset House]]. This exhibition was a major retrospective of the first nine years of '''SHOWstudio.com''' innovation and online experimentation, displaying how "SHOWstudio.com has harnessed the potential of new technology and the Web to completely reinvent the fashion image and the way we experience it."<references>[http://www.somersethouse.org.uk/fashion/1041.asp]</references> ===Awards=== *Feb 2008 '''‘The Replenishing Body’''' interactive video installation shortlisted for the Design Museum's ‘Designs of the Year’ 2008. *Nov 2006 Nick Knight receives the Moët & Chandon Fashion Tribute 2006. *Jun 2003 Webby Award as Best Fashion Website. ===Selection of projects=== *Oct 2009 SHOWstudio.com broadcast's Alexander McQueen's S/S 2010 collection 'Plato's Atlantis' live online. *Sep 2009 The exhibition '''‘SHOWstudio: Fashion Revolution’''' opens at London's Somerset House, providing a retrospective of the site's work to date alongside a programme of fashion film curated by Nick Knight and a series of live fashion shoot staged before a public audience. *Jul 2008 '''‘Fashion DJs’''', a three-day music and fashion event broadcast from Abbey Road Studio in London. *Jul 2007 ‘'''24HRS’''', a twenty-four hour live fashion broadcast in collaboration with {{dn|Yves Saint Laurent}}. *Sep 2006 '''‘Experiments in Advertising: The Films of [[Erwin Blumenfeld]]’''', including films of the Surrealist fashion photographer for the first time. *Jun 2006 ‘'''The Sound of Clothes: Anechoic’''', using sound instead of visuals to present a fashion "collections story". *Oct 2005 '''‘Moving Fashion’''', a two-month series of fashion shorts by leading industry figures. *Sep 2005 '''‘Bring & Buy’''' project in collaboration with [[i-D magazine]] raises £19,200 for [[Oxfam]]. *Feb 2003 '''‘Couture: the Luxury of Not Caring’''', the first picture phone project. ''''In Camera'''', the first webchat project with [[David Bailey (photographer)|David Bailey]]. *Dec 2001 ''''Sleep'''', the first webcast featuring models sleeping. ===Team=== Director: [[Nick Knight (photographer)|Nick Knight]] Creative Director: Ross Phillips Fashion Director: Alex Fury Video Editor: Harry Hanrahan Front-End Developer: Sally Northmore Back-End Developer: Paul Herron Technical Assistant: Neal Bryant ==Manifesto== SHOWstudio’s founder, Nick Knight, says that the site <blockquote> "… is based on the belief that showing the entire creative process—from conception to completion—is beneficial for the artist, the audience and the art itself.” </blockquote> SHOWstudio’s move to real-world, interactive projects builds upon this initial manifesto. ==External links== *[http://www.showstudio.com SHOWstudio.com] [[Category:Fashion websites|SHOWstudio.com]]'