Alum stone

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1.1M views · 74K likes | Sarthak Ahuja on Instagram: "One Indian product is taking the world by storm... and the only thing they’ve done is given it a fancy name...

With the rising trends in chemical free beauty and personal care, this natural product is going viral on Western social media as a natural deodorant.

It’s said to have no smell, is absolutely natural, and a piece of it can last you an entire year.

I’m talking about something you may have seen old school barbers use when you were kids...

It’s called potassium alum or the alum stone... in Hindi, known as the “fitkari”.

It’s selling as “Crystal Stone Deodorant” in the US and “Thai Crystal Stone Deodorant”.

Look it up on Amazon India, and you’ll find a couple of brands, selling 100 gms for almost Rs 2500/- that’s Rs 25000 per Alum Stone, Alum Crystals, Amazon India, The Barber, Going Viral, Natural Deodorant, 1m Views, Chemical Free, Crystal Stone

1.1M views · 74K likes | Sarthak Ahuja on Instagram: "One Indian product is taking the world by storm... and the only thing they’ve done is given it a fancy name... With the rising trends in chemical free beauty and personal care, this natural product is going viral on Western social media as a natural deodorant. It’s said to have no smell, is absolutely natural, and a piece of it can last you an entire year. I’m talking about something you may have seen old school barbers use when you…

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