YSL Rive Gauche 1984

Office Siren is an aesthetic and fashion trend beginning on TikTok in late 2023 and early 2024, taking inspiration from the 90s and 2000s, Corporate culture and luxury brands, as well as being Femme Fatale inspired. There are some similarities to prior aesthetics popular on TikTok, such as Dark Academia. The look is meant to be sleek, sexy, and mysterious yet professional. Users would imagine the occupations of an Office Siren to include roles such as a lawyer, a librarian, secretary, etc…

For fall ’18, several designers, including Marc Jacobs, Alexander Wang and Isabel Marant, went with ’80s power dressing trends in a big way.

Gareth Pugh's London Fashion Week show saw models stomp down the runway in a collection designed for "women who accept zero bullshit".

Sergio Hudson Spring 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.

For fall ’18 at fashion weeks worldwide, several brands banked on the ’80s power dressing trend including Marc Jacobs, Versace and more.

Just as women were entering the corporate workplace in big numbers, the shapeless power suit emerged. Over time, the "power look" changed. How do women project power in the modern office?