Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.

Around 94 per cent of small business marketers use content marketing while only 9 per cent experienced success.

Odette & Co offers specialty public relations training for business owners and communicators seeking to secure meaningful media coverage.

“We have seen a rise in high-profile film and television productions being made in Scotland, and this government is focused on ensuring that continues.” –

Your job is to get your clients and brand mentioned in print and online publications and on TV and radio shows. These insider tips will help you perfect your pitches. Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, showtimes and breaking news beyond their control. Integrate that rhythm seamlessly with […]

Free Webinar | August 6: A Guide to Developing Your Social Media Positioning

Mass media can be defined as the media used for addressing or communicating with the masses. Anything that serves the source for communication amongst a large audience is included in the category of mass media. Mass media is a broad term under...

In the new digital media economy, the traditional press release doesn’t get the traction you need to dominate your field. Here are some other ways to make headlines. The digital era has transformed how PR pros must tell their stories. In 2012, Coca-Cola declared that it was on a mission to “kill the press release” […]

Here’s how to have a healthy and mindful relationship with media so you can stay informed, engaged, and feeling good.