Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.

Digital transformation provides an opportunity to engage the modern customers and fulfill their expectations of seamless customer experience.

Creating great customer experiences is all about strategy because great customer experiences don’t happen by accident.

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Customer journey map is a popular UX exercise that allows to discover a lot of insights about users. It depicts a holistic story of user's experience from initial interaction through engaging with product and becoming a loyal customer. Throughout the journey a designer can reveal more details such a

It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking, to onboarding, to load time can make or break a user’s experience within your app. If you’re not constantly learning and enhancing your app’s CX, user retention will plummet. What’s the difference between user experience

There are leaders, followers, and…well people who just get in the way! Which are you? In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors. Such was…

List of differences between customer retention and customer loyalty.

How can you champion the customer experience the way Chick-Fil-A and Spotify do? By building customer-centricity into the DNA of your business—here's how to do it.