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Our packaging choices are constantly evolving. Today however, creativity reigns more so than ever before. People crave something different, either through

Agency: HUEMONMarketing Executive Ken Location: TaiwanProject Type: ProducedProduct Launch Location: TaiwanPackaging Contents: Mooncake gift boxPackaging Substrate / Materials: PaperPrinting Proces…

Interactive packaging is an awesome way to make your product more fun, more memorable, and sometimes even more useful. These interactive packages are more than just a clever picture – they let the consumer interact with their product in a way that gives it more value than just the product itself.

Packaging is one of the most complex fields of design — as behind the bright wrapping, a huge psychological aspect is hidden.

Design: GRAFOBALProject Type: Produced, Commercial WorkPackaging Content: Truffle chocolateLocation: SlovakiaLimited edition gift packaging for truffles which becomes a serving tray after being giv…

Winery: Paperboy Winery Year: 2012 Grape: Chardonnay Region: Mendocino County, California Donald didn't like the idea of drinking wine from this squar

Lee Sin Li, a designer in Singapore, asks "Is the McDonald's happy meal really happy?" She has devised new packaging for McDonald's famous children's meal. Now the food items are delighted to be eaten alive.Link -via Foodiggity...