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JKR Helps Ultima Reserva Blend Legacy & Luxury | Dieline - Design, Branding & Packaging Inspiration Packaging Bottle Design, Tequila Don Julio, Agave Field, Crystal Bottle, Wine Bottle Design, Packaging Bottle, Best Tequila, Luxury Packaging Design, Packaging Design Trends
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JKR Helps Ultima Reserva Blend Legacy & Luxury

In 2006, Don Julio planted his final agave field. To celebrate his legacy and this incredibly rare blend, Diageo partnered with global branding agency Jones Knowles Ritchie (JKR) to introduce Tequila Don Julio Ultima Reserva – a new luxury product within the Don Julio portfolio. Inspired by the pina themselves, the multi-faceted crystal bottle pushes […]

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