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Scores of Instagram users and agencies recently took to the social network to voice concerns over a sudden dip in engagement on their posts. Speculation around an algorithm change was dispelled by an Instagram spokesperson, but it’s left a question mark over what caused performance drops.

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Successful social media campaigns have one thing in common: They provide value to their audience. Here are 20 examples to inspire you.

Social media marketing requires a lot of patience, but don't ignore all your other customer touch points along the way.

Customers trust influencers over businesses. This post will help you understand social influencer marketing and how to get more out of it.

Social media offers new brands an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience.

Looking to add Community Management to your list of services (or just wondering what is an actual community manager job description!?) You're in the right place, sister. I've been training virtual assistants for years now and for the most part, I tell my students to start out with "general" services. Those would include things like