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Remove every day surface stains for a brighter smile with Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with Colgate Optic White Purple Toothpaste. *after 2 weeks of twice daily use *vs. ordinary, non whitening toothpaste after 2 weeks of continued use

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A dental expert reveals whether the Kim Kardashian-approved TikTok trend is safe or not

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【Safe & Non-Irritating】H-ISMLO Get a brighter, whiter smile with ease by using our peroxide free purple teeth whiten toothpaste. Get a brighter, natural smile with our high quality purple teeth that whiten toothpaste, specially designed for post-whitening treatments.