Scent marketing is a strategy that uses fragrances to create an emotional connection with potential buyers, attract them to a business, and drive them to make purchases. It enhances the brand experience and perception through the strategic use of scents at specific consumer touchpoints. Here's how you can use scents to uplevel your marketing! READ MORE >>>

Benefits of Scent Marketing Infographic - source: Fragrancex It might sound more like something a child would enjoy, but smells play a major role in our emotions and decision making. According to Discover Magazine, “Information feeds from the nose to cortical areas to arouse emotions and memories without our awareness. When it comes to smells, people can be influenced and not realize it.” #branding #marketing #innovate #smallbusiness #directmail #senses

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🕯If you’re following this account, there’s no doubt you’re candle-OBSESSED like us. But have you considered expanding your product line (or crafting skill set) with diffusers? From tapping into a less-saturated market and offering a flameless alternative for homes with pets and children, there are various perks to these alternative fragrance vessels. Tap the 🔗 in our bio for a full rundown of the pros and cons to both.

"Elevate Every Moment: From casual gatherings to formal affairs, master the art of fragrance selection with these expert tips tailored to every occasion. ✨ #FragranceForEveryOccasion #ScentedMemories"

A fine-tuned sense of smell can pay off with major mind and body benefits. Scientists have simple tips to help you regain (or boost) your sniffing instincts.