Apple launched the 'Shot on iPhone 6′ campaign, which I thought was a really powerful and effective way of advertising their phone's camera capabilities. The ad is simple, with just an image and a phrase. But there's power in simplicity.

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There's a new video on Youtube that is getting a lot of attention by honing in on those claims by Apple and other smartphone manufacturers about the glorious marketing images they show being “shot on iPhone” (or their competitors). Here's a reminder: The short of it is that well, technically the claims are correct. The problem of course is that a lot of other gear is also used when such glorious marketing images are used. Of course, if you keep up with iPhone photography news, you probably…

When Apple launched its user-generated ' Shot on iPhone 6' ad campaign last Spring it was a real departure for the brand, who usually h...