I’ve recently done some interviews with lower-wage, hourly-paid workers (who are parents) as part of a side project. One component I would add to this VPC in the future is the pains/gains of other…

The Value Proposition Canvas is used to align product or service positioning with customer needs. This article explains this framework.

A value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy. When you’re starting a new project, or a new company, you need practical tools to … Continue reading Value Proposition Canvas Template

A simple way to clarify your customers jobs-to-be-done, pains and gains to design products and services they need and want. Works in conjunction with the Business Model Canvas.

Applying the Value Proposition Canvas (Osterwalder & Pigneur, 1999) to the Harvard University website “Canvas” was a novel and insightful exercise. By applying the mindset laid out in IDEO’s “The…

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Compare product benefits to customer pains and needs with this colorful value proposition canvas. Download and print

A value proposition (VP) explains how customers can benefit from purchasing your product. Use this article to learn how to write an inspiring VP.

Bridge the divide between business and IT through modeling and automation with Digital Enterprise Suite. It brings strategy, design and technology together.

Knowing how to create a compelling value proposition is challenging. Often, people quickly come up with a slogan or tagline rather than creating a simple, understandable value proposition that immediately gets traction with a potential