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Warehouse club design

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The King of Beers wanted its first presence on Dutch main hospitality fair ‘the Horecava’ to rock, and challenged us the think outside the booth. We leveled up by going down. Underground to the basement of the RAI that is. The Bud Basement was an underground warehouse, a maze of pallets stacked to the ceiling with iconic Bud beer boxes, leading up to a speakeasy club in the back with the infamous TNO Soundsystem. The daily afterparty dubbed the HoRAVEcava became the hotspot of the fair. Underground Warehouse, Bar Booth, Bud Beer, Warehouse Club, Underground Club, Beer Box, Jack And Coke, Beer Club, Beer Brands
Underground Warehouse
Bar Booth
Bud Beer
Warehouse Club
Underground Club
Beer Box
Jack And Coke
Beer Club
Beer Brands

Bud Basement

The King of Beers wanted its first presence on Dutch main hospitality fair ‘the Horecava’ to rock, and challenged us the think outside the booth. We leveled up by going down. Underground to the basement of the RAI that is. The Bud Basement was an underground warehouse, a maze of pallets stacked to the ceiling with iconic Bud beer boxes, leading up to a speakeasy club in the back with the infamous TNO Soundsystem. The daily afterparty dubbed the HoRAVEcava became the hotspot of the fair.

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