Posters in which brands speak for themselves.

We are surrounded by items, buildings, and even software that was designed one way or another. It tends to stick out when something is so poorly considered that we have to stop and wonder “what were they thinking?” Fortunately, most of the things around us conform to our expectations. A table is a table and a street sign is a street sign.

Love these McDonald’s Mobile Ordering ads.

Have you ever noticed that most of the greatest ideas, whether it's business or design, are so simple and obvious that you wonder why you haven't thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.

Uncommon’s OOH campaign features lots of negative space and some wry copywriting

D&AD Awards 2015 Integrated Graphics Graphite Pencil Winner from Atlas Spain.

Madison Kovac: this is an “analogy/visual metaphor” advertisement because the lid is placed to look like a moon because it is an ad for a night cream.